NYSE:SPOTEntertainment
Spotify (SPOT) Expands Podcast Ad Partnerships With Episode Level Targeting
Spotify Technology (NYSE:SPOT) is expanding its podcast advertising tools with episode-level brand suitability and contextual pre-bid targeting.
The company is working with Integral Ad Science and Barometer to add third-party verification and more granular controls for programmatic podcast ads.
These capabilities are being introduced across major programmatic platforms, including The Trade Desk.
Spotify Technology has been building out its podcast business as a key part of its broader audio...