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Is Magnite (MGNI) Quietly Reframing Its CTV Moat With Business Insider’s SpringServe Deal?
Magnite recently announced that Business Insider has chosen its SpringServe video platform to power ad serving and programmatic monetization for Business Insider's standalone connected TV channel, marking the publisher's move beyond YouTube into independently managed CTV distribution.
This partnership underscores SpringServe's role as core infrastructure for premium publishers seeking greater control over connected TV inventory and advertiser relationships in the broader CTV ecosystem.
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