NasdaqGS:GTAuto Components
Goodyear Targets Premium Growth With New Eagle Campaign As Stock Lags
Goodyear Tire & Rubber (NasdaqGS:GT) has launched its "Fast Is In Us" global campaign to spotlight its premium Eagle performance tires.
The campaign is designed to run across major cultural and motorsport events, including high profile races such as Le Mans and marquee occasions like the Kentucky Derby.
Goodyear aims to reinforce its brand presence in high performance segments and reposition the Eagle line as a premium offering.
For investors watching Goodyear at a current share price of...