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Record-Breaking China IMAX Box Office For Nolan’s The Odyssey Could Be A Game Changer For IMAX (IMAX)
IMAX China Holding, Inc. and IMAX Corporation recently reported that Christopher Nolan’s The Odyssey delivered a record-breaking August box office in China, with IMAX screens contributing 45% of the film’s nationwide receipts while representing less than 1% of total screens.
The film’s exclusive use of IMAX’s next-generation film camera and sound technology highlights how proprietary formats can magnify audience demand and reinforce IMAX’s premium positioning with both filmmakers and...