NYSE:DVMedia
DoubleVerify (DV): Evaluating Valuation After New TikTok Attention-Measurement Partnership
DoubleVerify Holdings (DV) is in focus after expanding its DV Authentic Attention product to TikTok, creating the first badged attention measurement partnership on the platform with direct impression level signals for advertisers.
See our latest analysis for DoubleVerify Holdings.
Despite this TikTok partnership and a recent senior hire from TikTok to lead EMEA, DoubleVerify’s 1 year total shareholder return of -45.37 percent and year to date share price return of -42.99 percent show...