ENXTAM:MICCFood
Magnum Ice Cream Explores Popsicle Hard Tie Up And Valuation Gap
Magnum Ice Cream (ENXTAM:MICC) has entered a licensing agreement with Tilray Brands to launch Popsicle Hard alcoholic beverages in the US.
The new ready to drink line will use Popsicle flavors to target adult consumers through established beverage retail channels.
This move takes Magnum Ice Cream beyond its core frozen dessert business and into the ready to drink alcoholic segment, an area that continues to attract brand collaborations and line extensions. By pairing Popsicle flavors with...