ENXTAM:HEIABeverage
Heineken’s Coachella Smartband Tests Festival Appeal And Investor Patience
Heineken has launched "The Clinker", a smartband that connects fans based on music tastes at Coachella.
The device is being used on site at the festival to encourage social interaction among attendees.
The activation is aimed at deepening Heineken's connection with music focused audiences and festival goers.
For investors tracking ENXTAM:HEIA, this rollout comes with the share price at about €67.58 and a 2.5% return over the past week. Over longer periods, returns have been weaker,...