ENXTAM:MICCFood
Magnum Ice Cream Tests Fashion Reach With Limited Dessert In The Desert Collection
Magnum Ice Cream, ticker ENXTAM:MICC, has launched a limited-edition Dessert in the Desert press-on nail collection.
The collection is created in collaboration with celebrity nail artist Naomi Yasuda.
The launch expands Magnum’s brand presence into fashion and beauty for the first time.
The product is positioned as a collectible, limited-run item aimed at generating consumer buzz.
For Magnum, best known for its premium ice cream bars, this move puts the ENXTAM:MICC brand directly into the...