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Did Aston Martin Deal Just Shift Pirelli & C's (BIT:PIRC) Smart Tire Innovation Narrative?
On September 11, 2025, Aston Martin announced a collaboration with Pirelli to integrate Pirelli's exclusive Cyber Tyre technology – which uses tire-embedded sensors to collect real-time data for enhanced vehicle performance – into its upcoming ultra-luxury sports cars.
This partnership signals a step forward in connected automotive technology, highlighting Pirelli's growing influence in the ultra-premium vehicle segment through advanced tire integration.
We'll explore how Pirelli's Cyber...