ENXTPA:RIBeverage
Pernod Ricard Backs Off Brown Forman Deal And Bets On TikTok
Pernod Ricard (ENXTPA:RI) has ended merger talks with US spirits group Brown Forman, halting discussions that could have reshaped the global drinks sector.
The company has also launched its first large scale TikTok marketing campaign, focusing on younger adult consumers and new digital engagement formats.
These developments follow a period where recent coverage has centred on ENXTPA:RI’s valuation and share price rather than its corporate moves and brand building efforts.
Pernod Ricard, the...