ENXTPA:ORPersonal Products
L’Oréal Backs Live Tinted As Inclusive Beauty Themes Meet Fair Valuation
L’Oréal’s venture fund BOLD has taken an equity stake in Live Tinted, an inclusive beauty brand focused on diverse skin tones.
The deal brings L’Oréal alongside other major beauty backers and expands its reach in inclusive skincare and makeup.
The move aligns with L’Oréal’s efforts to work with brands that already have strong traction with underrepresented consumer groups.
L'Oréal, traded as ENXTPA:OR, is backing Live Tinted at a time when its own shares are at €394.7. The stock has...