ENXTPA:ACHospitality
Accor Taps Leire Leoz To Sharpen Franchise Led Fee Growth
Accor (ENXTPA:AC) has appointed Leire Leoz as chief franchise officer.
The new executive role focuses on the premium, midscale, and economy division.
The move is aimed at reinforcing the group’s franchise operations and growth ambitions.
Accor, known for its global hotel brands across price points, relies heavily on franchise and management contracts to scale its network. By creating a dedicated chief franchise officer role, the group is putting extra emphasis on how it works with hotel...