ENXTPA:ACHospitality
Is Accor (ENXTPA:AC) Using Fairmont Hanoi to Quietly Recast Its Premium Asia Strategy?
Accor’s Fairmont Hotels & Resorts brand has opened Fairmont Hanoi, its first Fairmont property in Vietnam, a 241-room luxury hotel in Hanoi’s Old Quarter with extensive dining, wellness, and event facilities including the area’s largest pillarless ballroom.
This launch expands Accor’s high-end footprint in Southeast Asia and positions Fairmont Hanoi as a dual-purpose destination for both business events and premium leisure travel.
We’ll now examine how Fairmont Hanoi’s focus on both business...