XTRA:ADSLuxury
Adidas (XTRA:ADS) Valuation Check After Its Attention-Grabbing Terrex Yurt Campaign in Kazakhstan
The buzz around adidas (XTRA:ADS) this week is not from a new shoe drop but from its Adidas Terrex campaign, which now features a fully branded yurt in Kazakhstan as a holiday-season marketing stage.
See our latest analysis for adidas.
That playful Terrex yurt push lands at a tricky moment for investors, with adidas shares now around $165.1 after a solid 1 month share price return but a sharply negative year to date share price return, while the 3 year total shareholder return is still...