XTRA:ADSLuxury
Adidas Marathon Record Puts Adizero Breakthrough And Valuation Gap In Focus
Adidas is in the spotlight after Sebastian Sawe broke the two hour barrier in the London Marathon, setting a new world record in the newly launched Adizero Adios Pro Evo 3.
All top finishers in the race wore the same Adizero Adios Pro Evo 3 model, reinforcing adidas' profile in elite performance running.
The record and shoe launch have attracted broad media attention and are being viewed as a key moment for adidas in high end running footwear.
For investors looking at XTRA:ADS, this world...