XTRA:DTETelecom
How Investors May Respond To Deutsche Telekom (XTRA:DTE) Expanding Network‑Level Branded Calling In Germany
In early January 2026, Hiya and First Orion each announced collaborations with Deutsche Telekom to roll out network-level branded calling services for business customers and all mobile subscribers in Germany, aiming to improve caller identification, reduce fraud concerns, and make legitimate business calls more recognizable without requiring additional apps.
By embedding verified caller identity directly into its mobile network, Deutsche Telekom is using branded calling as a way to enhance...