XTRA:PUMLuxury
How Investors Are Reacting To PUMA (XTRA:PUM) Opening Its Largest Experiential Flagship On Oxford Street
PUMA has opened its largest-ever European store on London’s Oxford Street, a 24,000-square-foot flagship featuring performance innovations, lifestyle ranges, immersive digital experiences and product customization zones that bring the brand closer to consumers in one of Europe’s busiest retail corridors.
The flagship doubles as an experiential hub for exclusive collections, athlete appearances and major brand events, underscoring PUMA’s push to grow its direct-to-consumer presence alongside...