ASX:ZIPConsumer Finance
Is Zip Co’s (ASX:ZIP) Brand Win And Gift-Card Push Reframing Its BNPL Strategy?
Zip Co has settled its trademark dispute with Firstmac, acquiring the "Zip" trademark so it can continue using the Zip brand in Australia, while also partnering with InComm Payments to offer installment buying options on popular gift cards directly through the Zip app.
This combination of brand certainty in its core market and an expanded use case for installment payments could be important for Zip Co’s positioning in digital consumer finance.
Next, we’ll examine how securing long-term use...