Last Update 06 Jan 26
Fair value Decreased 0.068%SBUX: Turnaround Efforts And Labor Uncertainty Will Shape Traffic And Margin Trends
Analysts have inched their Starbucks fair value estimate lower to about US$94, trimming price targets in response to tempered earnings forecasts and slower assumed top line progress, even as they highlight ongoing traffic improvements and early signs that the turnaround efforts are gaining traction.
Analyst Commentary
Recent research updates on Starbucks point to a mixed setup, with price targets generally nudged lower but a split view on how quickly the turnaround can translate into cleaner execution and earnings power.
Bullish Takeaways
- Bullish analysts point to continued traffic improvement, including positive trends in September, as support for the view that turnaround efforts are starting to gain traction and could help underpin earnings over time.
- Same store sales in both North America and international markets are cited as a solid point in the latest quarter, which these analysts see as evidence that customer demand is holding up even against tougher macro conditions.
- Some bullish research views the current valuation as tied to expectations that earnings remain intact, suggesting that any confirmation of stable margins or resilient demand could help support the stock at the low end of its historical range.
- Checks pointing to improved service and popular menu items in the U.S. have led at least one research house to move from a Negative to a more balanced Mixed stance, which they link to better on the ground execution in fiscal Q4.
Bearish Takeaways
- Bearish analysts describe the near term setup as messy, with concerns that store closures and a complicated product launch are clouding the story into upcoming earnings and adding noise to near term growth signals.
- Some see limited progress so far on the "Back to Starbucks" initiatives, expecting Q4 sales trends to remain challenged and margins and earnings to stay under pressure, which feeds into more cautious price targets around US$84 to US$94.
- Lowered earnings forecasts, including a cut to a FY26 EPS view from US$2.66 to US$2.22 tied to slower top line assumptions and higher inflation, show how input cost and growth expectations are feeding directly into reduced valuation assumptions.
- A lack of detailed updates on cost savings that had been referenced earlier is viewed as a risk by more cautious voices, who would like clearer evidence that Starbucks can offset inflation and investment spending with measurable efficiencies.
What's in the News
- Unionized Starbucks baristas are holding walkouts across at least 40 U.S. cities, with more than 1,000 workers at 65 cafes expected to participate in what could be their largest strike so far, as they seek a union contract and resolution of legal disputes (Bloomberg).
- Starbucks baristas are also planning a strike on Red Cup Day on November 13. Starbucks Workers United says walkouts could expand if contract talks do not progress, while Starbucks stresses the union represents a small share of its workforce and points to existing pay and benefits (Bloomberg).
- U.S. lawmakers, including 26 senators and 82 House representatives, have urged Starbucks in a letter to resume discussions with its workers union and bargain a contract in good faith (Reuters).
- A group of long term Starbucks investors, including the New York City Comptroller and several investment organizations, is pressing the company to restart negotiations with Starbucks Workers United to address staffing, wages and broader labor conditions (Reuters).
- Reporting from the Financial Times highlights that slower same store sales are linked to Starbucks reducing new store openings and closing hundreds of locations, which is creating tension with landlords that had built custom locations for the company (Financial Times).
Valuation Changes
- Fair Value Estimate was adjusted slightly to about US$94.13 from US$94.19, leaving the overall implied valuation broadly unchanged.
- The Discount Rate moved up modestly to about 9.04% from 8.99%, signaling a slightly higher required return in the model.
- Revenue Growth is now set at about 5.20% compared with 5.10% previously, reflecting a small change in modeled top line assumptions.
- Net Profit Margin was updated to about 9.01% from 8.86%, a minor shift in expected profitability within the valuation framework.
- Future P/E is now at about 35.7x versus 36.4x, indicating a slightly lower earnings multiple applied in the revised model.
Key Takeaways
- The Back to Starbucks strategy and Green Apron model aim to enhance customer experience and reduce service times, increasing transactions and potential revenue.
- Expanding in growth markets and focusing on local execution, particularly in China, is expected to boost global revenue and mitigate risks.
- Increased labor investments and rising costs pose challenges to margins, while economic uncertainty threatens revenue growth and requires strategic adjustments.
Catalysts
About Starbucks- Operates as a roaster, marketer, and retailer of coffee worldwide.
- The Back to Starbucks strategy aims to improve partner engagement and reduce turnover, which is expected to enhance the customer experience and drive higher quality transactions, potentially increasing revenue and net margins.
- Plans to reestablish Starbucks as a third place by evolving coffee house designs and expanding in attractive growth markets could lead to increased customer visits and improved unit economics, thus boosting revenue.
- The rollout of the Green Apron service model, focusing on labor rather than equipment, is expected to improve throughput and reduce service times, leading to increased transaction growth, potentially impacting revenue and margins.
- Implementing a more aggressive marketing and menu innovation strategy, including new product launches and better price transparency through the Starbucks app, aims to drive higher engagement and demand, potentially increasing revenue and earnings.
- The international growth strategy and focus on local execution in key markets, such as China, are expected to mitigate risk and drive future growth, positively impacting Starbucks’ global revenue and earnings.
Starbucks Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Starbucks's revenue will grow by 7.5% annually over the next 3 years.
- Analysts assume that profit margins will increase from 7.2% today to 10.1% in 3 years time.
- Analysts expect earnings to reach $4.6 billion (and earnings per share of $4.14) by about September 2028, up from $2.6 billion today.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 32.3x on those 2028 earnings, down from 36.2x today. This future PE is greater than the current PE for the US Hospitality industry at 23.9x.
- Analysts expect the number of shares outstanding to grow by 0.26% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 9.21%, as per the Simply Wall St company report.
Starbucks Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- The company's comparable store sales declined by 1%, indicating challenges in maintaining consistent revenue growth internationally and a need for operational improvements to bolster future revenue and earnings.
- A significant contraction in operating margin by 450 basis points due to labor investments suggests a risk to net margins and indicates that higher costs could continue to pressure earnings before the expected benefits from investments materialize.
- Uncertainty regarding the macroeconomic environment and the potential for a recession could impact consumer spending, posing a risk to Starbucks' traffic and overall revenue in the U.S. market.
- Implementation challenges and the time required to fully realize the benefits of the Back to Starbucks strategy could result in continued margin pressures and subdued earnings in the near term.
- Rising costs for new store builds and renovations necessitate adjustments in Starbucks' growth strategy, potentially slowing new store openings and affecting revenue growth.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $99.379 for Starbucks based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $115.0, and the most bearish reporting a price target of just $73.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $45.5 billion, earnings will come to $4.6 billion, and it would be trading on a PE ratio of 32.3x, assuming you use a discount rate of 9.2%.
- Given the current share price of $83.81, the analyst price target of $99.38 is 15.7% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.




