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Analysts Lower Starbucks Price Target Amid Mixed Outlook and Operational Challenges

Published
18 Jul 24
Updated
21 Jan 26
Views
769
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AnalystConsensusTarget's Fair Value
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1Y
-16.7%
7D
-5.7%

Author's Valuation

US$95.061.3% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 21 Jan 26

Fair value Increased 0.99%

SBUX: Turnaround Progress And Labor Disputes Will Shape Future Traffic And Margins

Narrative Update

Analysts have nudged their Starbucks fair value estimate higher to US$95.06 from US$94.13, citing refreshed price targets from firms raising expectations for coffee chains within their 2026 restaurant group outlooks and ongoing confidence in the company’s turnaround efforts despite sector wide sales headwinds.

Analyst Commentary

Recent research on Starbucks reflects a mix of optimism around the turnaround story and caution around sector wide pressures, with several firms fine tuning price targets and earnings assumptions as they update 2026 restaurant group outlooks.

Bullish Takeaways

  • Bullish analysts tying their higher price targets to sector work argue that coffee chains could sit in a relatively favorable spot within the broader restaurant group, especially compared with some quick service peers that are seen as less well positioned.
  • Some research points to positive same store sales in both North America and international regions, with commentary that recent US labor investments are coinciding with continued transaction acceleration, which they see as supportive for the turnaround narrative and store level execution.
  • Certain bullish analysts highlight continued sequential improvement in traffic, including a shift to positive trends in September, as evidence that customer demand is responding to the company’s initiatives, even while macro headwinds remain part of the discussion.
  • There is a view among more optimistic voices that if Starbucks can show that earnings remain intact despite sector challenges, especially as some restaurant stocks trade nearer the low end of historical valuation ranges, the market could respond constructively to that consistency.

Bearish Takeaways

  • Bearish analysts, and some more cautious research, focus on sector wide sales challenges, with expectations that restaurant price competition may continue as companies try to address traffic share shifts toward grocery following higher post COVID relative price increases.
  • One concern flagged is the adjustment of longer term earnings forecasts, including a lower FY26 EPS estimate that bakes in slower top line growth and higher inflation, which reflects uncertainty around how much pricing and cost pressure could weigh on profitability.
  • Questions also remain around cost savings, with at least one report pointing out that management has not provided much additional detail on previously referenced efficiency opportunities, leaving some investors looking for clearer execution milestones.
  • Sector commentary suggests that different restaurant formats may face uneven conditions, with some research viewing quick service as less favorably positioned than casual dining and other categories, which could limit how aggressive some analysts are willing to be on valuation multiples for Starbucks.

What's in the News

  • Unionized Starbucks baristas are staging walkouts in at least 40 cities, with more than 1,000 workers at 65 cafes expected to participate in what organizers describe as potentially their biggest strike so far, as they push for a union contract and resolution of legal disputes (Bloomberg).
  • Starbucks baristas represented by Starbucks Workers United are planning a strike on Red Cup Day, November 13. The union says the action could expand if contract talks do not progress, while Starbucks states the union represents about 4% of employees and points to existing pay and benefits (Bloomberg).
  • In a letter to CEO Brian Niccol, 26 U.S. senators and 82 House representatives are urging Starbucks to resume discussions with the workers union and bargain a contract in what they describe as good faith with employees (Reuters).
  • Starbucks is reported to see Boyu Capital as the frontrunner to acquire a controlling stake in its China business, with a potential deal that could value the Chinese operations at more than US$4b and may take a few months to finalize if terms are agreed (Bloomberg).

Valuation Changes

  • Fair Value Estimate increased to US$95.06 from US$94.13, reflecting a small upward adjustment in the model.
  • Discount Rate edged down slightly to 8.94% from 9.04%, indicating a modest change in the assumed risk profile.
  • Revenue Growth adjusted marginally to 5.21% from 5.20%, implying a very small tweak to long term growth expectations.
  • Net Profit Margin moved slightly to 9.01% from 9.01%, representing a minimal refinement to profitability assumptions.
  • Future P/E set at 35.92x versus 35.67x previously, pointing to a small increase in the valuation multiple applied.

Key Takeaways

  • The Back to Starbucks strategy and Green Apron model aim to enhance customer experience and reduce service times, increasing transactions and potential revenue.
  • Expanding in growth markets and focusing on local execution, particularly in China, is expected to boost global revenue and mitigate risks.
  • Increased labor investments and rising costs pose challenges to margins, while economic uncertainty threatens revenue growth and requires strategic adjustments.

Catalysts

About Starbucks
    Operates as a roaster, marketer, and retailer of coffee worldwide.
What are the underlying business or industry changes driving this perspective?
  • The Back to Starbucks strategy aims to improve partner engagement and reduce turnover, which is expected to enhance the customer experience and drive higher quality transactions, potentially increasing revenue and net margins.
  • Plans to reestablish Starbucks as a third place by evolving coffee house designs and expanding in attractive growth markets could lead to increased customer visits and improved unit economics, thus boosting revenue.
  • The rollout of the Green Apron service model, focusing on labor rather than equipment, is expected to improve throughput and reduce service times, leading to increased transaction growth, potentially impacting revenue and margins.
  • Implementing a more aggressive marketing and menu innovation strategy, including new product launches and better price transparency through the Starbucks app, aims to drive higher engagement and demand, potentially increasing revenue and earnings.
  • The international growth strategy and focus on local execution in key markets, such as China, are expected to mitigate risk and drive future growth, positively impacting Starbucks’ global revenue and earnings.

Starbucks Earnings and Revenue Growth

Starbucks Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Starbucks's revenue will grow by 7.5% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 7.2% today to 10.1% in 3 years time.
  • Analysts expect earnings to reach $4.6 billion (and earnings per share of $4.14) by about September 2028, up from $2.6 billion today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 32.3x on those 2028 earnings, down from 36.2x today. This future PE is greater than the current PE for the US Hospitality industry at 23.9x.
  • Analysts expect the number of shares outstanding to grow by 0.26% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.21%, as per the Simply Wall St company report.

Starbucks Future Earnings Per Share Growth

Starbucks Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The company's comparable store sales declined by 1%, indicating challenges in maintaining consistent revenue growth internationally and a need for operational improvements to bolster future revenue and earnings.
  • A significant contraction in operating margin by 450 basis points due to labor investments suggests a risk to net margins and indicates that higher costs could continue to pressure earnings before the expected benefits from investments materialize.
  • Uncertainty regarding the macroeconomic environment and the potential for a recession could impact consumer spending, posing a risk to Starbucks' traffic and overall revenue in the U.S. market.
  • Implementation challenges and the time required to fully realize the benefits of the Back to Starbucks strategy could result in continued margin pressures and subdued earnings in the near term.
  • Rising costs for new store builds and renovations necessitate adjustments in Starbucks' growth strategy, potentially slowing new store openings and affecting revenue growth.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $99.379 for Starbucks based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $115.0, and the most bearish reporting a price target of just $73.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $45.5 billion, earnings will come to $4.6 billion, and it would be trading on a PE ratio of 32.3x, assuming you use a discount rate of 9.2%.
  • Given the current share price of $83.81, the analyst price target of $99.38 is 15.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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