Harley-Davidson (HOG) Panoramica del titolo
Harley-Davidson, Inc. produce e vende motociclette negli Stati Uniti e a livello internazionale. Maggiori dettagli
| Punteggio fiocco di neve | |
|---|---|
| Valutazione | 3/6 |
| Crescita futura | 1/6 |
| Prestazioni passate | 1/6 |
| Salute finanziaria | 5/6 |
| Dividendi | 2/6 |
HOG Community Fair Values
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Analyst Price Targets
Concorrenti di Harley-Davidson, Inc.
Storia dei prezzi e prestazioni
| Prezzi storici delle azioni | |
|---|---|
| Prezzo attuale dell'azione | US$25.95 |
| Massimo di 52 settimane | US$31.25 |
| Minimo di 52 settimane | US$17.09 |
| Beta | 1.27 |
| Variazione di 1 mese | -0.46% |
| Variazione a 3 mesi | 15.64% |
| Variazione di 1 anno | 8.62% |
| Variazione a 3 anni | -29.37% |
| Variazione a 5 anni | -36.16% |
| Variazione dall'IPO | 7,449.09% |
Notizie e aggiornamenti recenti
Aggiornamento narrativa • Jul 07
HOG: Back To The Bricks Execution Risks Will Likely Cap Future Upside
The analyst price target for Harley-Davidson has been raised to $30 per share from $25, as analysts point to the updated Back to the Bricks plan, a sharper dealer-focused model, and more disciplined new bike introductions that they expect to support additional customization and upsell opportunities. Analyst Commentary Recent analyst moves around Harley-Davidson highlight a mixed backdrop, with some raising price targets while others stay cautious on execution and growth expectations tied to the Back to the Bricks plan.
Aggiornamento narrativa • Jun 23
HOG: Turnaround Execution And Reshoring Plans Will Test Dealer And Demand Improvements
The analyst price target for Harley-Davidson has been nudged higher to approximately $25.64 from about $25.45, as analysts factor in recent estimate revisions tied to a Q1 beat, improved competitive positioning, and easing tariff pressures, while still viewing some longer term targets as ambitious. Analyst Commentary Recent research commentary on Harley-Davidson points to a more constructive stance on near term execution, while still flagging meaningful questions around how achievable some of the longer range targets are.Seeking Alpha • Jun 20
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart
Summary HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand. Read the full article on Seeking AlphaRecent updates
Aggiornamento narrativa • Jul 07
HOG: Back To The Bricks Execution Risks Will Likely Cap Future Upside
The analyst price target for Harley-Davidson has been raised to $30 per share from $25, as analysts point to the updated Back to the Bricks plan, a sharper dealer-focused model, and more disciplined new bike introductions that they expect to support additional customization and upsell opportunities. Analyst Commentary Recent analyst moves around Harley-Davidson highlight a mixed backdrop, with some raising price targets while others stay cautious on execution and growth expectations tied to the Back to the Bricks plan.Aggiornamento narrativa • Jun 23
HOG: Turnaround Execution And Reshoring Plans Will Test Dealer And Demand Improvements
The analyst price target for Harley-Davidson has been nudged higher to approximately $25.64 from about $25.45, as analysts factor in recent estimate revisions tied to a Q1 beat, improved competitive positioning, and easing tariff pressures, while still viewing some longer term targets as ambitious. Analyst Commentary Recent research commentary on Harley-Davidson points to a more constructive stance on near term execution, while still flagging meaningful questions around how achievable some of the longer range targets are.Seeking Alpha • Jun 20
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart
Summary HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand. Read the full article on Seeking AlphaAggiornamento narrativa • Jun 05
HOG: Turnaround Plan And Buybacks Will Confront Ongoing Demand And Dealer Risks
Analysts have raised the implied fair value for Harley-Davidson stock from about $22.14 to $25.45, citing higher Street price targets around $15, along with updated assumptions for slower revenue declines, improved profit margins, and a lower future P/E multiple. Analyst Commentary Recent Street research paints a mixed picture for Harley-Davidson, with several firms lifting price targets while still urging caution on the stock.Aggiornamento narrativa • Apr 28
HOG: Brand Refresh And Buybacks Will Confront Ongoing Demand And Dealer Concerns
The analyst price target for Harley-Davidson has been trimmed by less than $0.05, as analysts reflect weaker revenue growth assumptions alongside slightly firmer profit margin and lower future P/E expectations, following a series of reduced Street targets and new Underweight ratings that highlight demand concerns and business uncertainty. Analyst Commentary Recent Street research on Harley-Davidson clusters around concern for demand, dealer health and the longer term direction of the business, with several firms trimming price targets and leaning cautious on the shares.Aggiornamento narrativa • Apr 13
HOG: Product Refresh And Buybacks Will Counter Ongoing Demand And Dealer Concerns
Harley-Davidson’s analyst price target has been modestly adjusted to $22.18, as analysts factor in slightly less severe revenue contraction and profit margin pressure, along with a higher assumed future P/E and a wave of recent target cuts and Underweight ratings that highlight concerns around demand, dealer health, and overall business direction. Analyst Commentary Recent Street research has leaned cautious, with several firms trimming price targets and initiating with Underweight or Neutral ratings.Aggiornamento narrativa • Mar 28
HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures
Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.Aggiornamento narrativa • Mar 12
HOG: Product Refresh And Buybacks Will Support Future Brand And Margin Resilience
We are trimming our Harley-Davidson fair value estimate to $22.00 from $23.50, reflecting a series of lower Street price targets and analyst concerns about weak demand, dealer health, profit pressure, and higher implied future P/E expectations. Analyst Commentary Street research has tilted cautious on Harley-Davidson, with several firms reducing price targets and flagging execution and demand risks.Aggiornamento narrativa • Feb 25
HOG: Product Refresh And Share Repurchases Will Support Future Margin Stability
The updated analyst price target for Harley-Davidson has been revised to $23.50 from $26.50. This change reflects recent cuts across the Street as analysts factor in a choppy consumer backdrop, softer profit expectations, and adjusted powersports estimates following Q4 results and industry events.Aggiornamento narrativa • Feb 10
HOG: Inventory Actions And Lower Price Models Will Support Future Margin Stability
Narrative Update: Harley-Davidson Analysts have reduced their price targets on Harley-Davidson by up to $5, citing weaker retail conditions, margin pressure from clearing inventory, and an expected shift toward lower price point models. This is reflected in lower EPS estimates for coming periods.Articolo di analisi • Feb 09
Is Harley-Davidson (NYSE:HOG) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Aggiornamento narrativa • Jan 26
HOG: Inventory Cleanup And Dealer Health Efforts Will Support Future Margin Stability
Analysts have trimmed their fair value estimate for Harley-Davidson to $26.50 from $27.50, citing lower price targets and updated earnings expectations that reflect a softer retail backdrop, margin pressure from inventory clearance, and some product mix headwinds, even as recent commentary highlights efforts to improve dealer health and rebuild trust across the network. Analyst Commentary Recent research updates on Harley-Davidson point to a mixed setup, with price targets moving lower but with some constructive views on execution efforts and dealer health.Aggiornamento narrativa • Jan 09
HOG: New Leadership Actions Will Drive Inventory Cleanup And Margin Stability
Analysts have trimmed Harley-Davidson's blended price target to a range of about US$21 to US$30, citing concerns about weaker retail demand, inventory-related margin pressure and product mix. These factors are partly offset by confidence in new CEO led inventory actions and efforts to improve dealer health.Aggiornamento narrativa • Dec 18
HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery
The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.Articolo di analisi • Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18
Harley-Davidson, Inc. ( NYSE:HOG ) has announced that it will pay a dividend of $0.18 per share on the 22nd of...Aggiornamento narrativa • Dec 04
HOG: New Leadership Will Drive Inventory Reset And Future Margin Stability
Harley-Davidson's analyst price target has been trimmed modestly, with fair value estimates easing by about $0.70 per share as analysts factor in weaker retail trends, margin pressure tied to inventory clearance, and a slightly lower future earnings multiple, despite ongoing efforts to improve dealer health and rebuild network trust. Analyst Commentary Recent Street research reflects a widening divide between cautious and constructive views on Harley-Davidson, with valuation resets incorporating both near term execution risk and potential upside from operational changes under new leadership.Aggiornamento narrativa • Nov 20
HOG: New Leadership Will Drive Dealer Health And Inventory Improvement
Harley-Davidson's analyst price target has been revised downward by $1 to $28. Analysts cite ongoing inventory challenges, cautious retail trends, and mixed outlooks on recent management changes as key factors influencing the adjustment.Articolo di analisi • Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb
Harley-Davidson, Inc. ( NYSE:HOG ) shareholders would be excited to see that the share price has had a great month...Articolo di analisi • Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Articolo di analisi • Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks
With a price-to-earnings (or "P/E") ratio of 8.3x Harley-Davidson, Inc. ( NYSE:HOG ) may be sending very bullish...Articolo di analisi • May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Articolo di analisi • Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching
While Harley-Davidson, Inc. ( NYSE:HOG ) might not have the largest market cap around , it saw significant share price...Articolo di analisi • Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings
Harley-Davidson, Inc.'s ( NYSE:HOG ) price-to-earnings (or "P/E") ratio of 7x might make it look like a strong buy...Seeking Alpha • Mar 04
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Summary Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance. Despite a P/E below 8, I don't believe HOG stock to be attractive. The company ultimately needs to stabilize its sales, which seems unlikely for now. Read the full article on Seeking AlphaRendimenti per gli azionisti
| HOG | US Auto | US Mercato | |
|---|---|---|---|
| 7D | 2.3% | 0.7% | 0.2% |
| 1Y | 8.6% | 20.7% | 19.6% |
Ritorno vs Industria: HOG ha avuto una performance inferiore rispetto al US Auto che ha registrato un rendimento 20.7 % nell'ultimo anno.
Rendimento vs Mercato: HOG ha avuto una performance inferiore al mercato US che ha registrato un rendimento 19.6 % nell'ultimo anno.
Volatilità dei prezzi
| HOG volatility | |
|---|---|
| HOG Average Weekly Movement | 6.3% |
| Auto Industry Average Movement | 8.9% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.6% |
| 10% least volatile stocks in US Market | 3.2% |
Prezzo delle azioni stabile: HOG non ha avuto una volatilità dei prezzi significativa negli ultimi 3 mesi rispetto al mercato US.
Volatilità nel tempo: La volatilità settimanale ( 6% ) di HOG è rimasta stabile nell'ultimo anno.
Informazioni sull'azienda
| Fondato | I dipendenti | AMMINISTRATORE DELEGATO | Sito web |
|---|---|---|---|
| 1903 | 5,500 | Artie Starrs | www.harley-davidson.com |
Harley-Davidson, Inc. produce e vende motociclette negli Stati Uniti e a livello internazionale. L'azienda opera in tre segmenti: Harley-Davidson Motor Company, LiveWire e Harley-Davidson Financial Services. Il segmento Harley-Davidson Motor Company progetta, produce e vende motociclette, tra cui cruiser, trike, Grand American touring, standard, sportbike, adventure touring e dual sport, oltre a parti di motociclette, accessori e abbigliamento, nonché licenze per i suoi marchi e servizi correlati.
Harley-Davidson, Inc. Riepilogo dei fondamenti
| HOG statistiche fondamentali | |
|---|---|
| Capitalizzazione di mercato | US$2.64b |
| Utili (TTM) | US$230.41m |
| Ricavi(TTM) | US$4.32b |
11.9x
Rapporto P/E0.6x
Rapporto P/SHOG è sopravvalutato?
Vedi Fair Value e analisi di valutazioneUtili e ricavi
| HOG Conto economico (TTM) | |
|---|---|
| Ricavi | US$4.32b |
| Costo del fatturato | US$2.77b |
| Profitto lordo | US$1.25b |
| Altre spese | US$1.02b |
| Utili | US$230.41m |
Ultimi utili riportati
Mar 31, 2026
Prossima data di guadagno
Jul 23, 2026
| Utile per azione (EPS) | 2.19 |
| Margine lordo | 28.90% |
| Margine di profitto netto | 5.34% |
| Rapporto debito/patrimonio netto | 69.2% |
Come si è comportato HOG nel lungo periodo?
Vedi performance storica e confrontoDividendi
2.9%
Rendimento attuale del dividendo37%
Rapporto di remunerazioneAnalisi aziendale e situazione dei dati finanziari
| Dati | Ultimo aggiornamento (ora UTC) |
|---|---|
| Analisi dell'azienda | 2026/07/15 01:06 |
| Prezzo dell'azione a fine giornata | 2026/07/15 00:00 |
| Utili | 2026/03/31 |
| Utili annuali | 2025/12/31 |
Fonti dei dati
I dati utilizzati nella nostra analisi aziendale provengono da S&P Global Market Intelligence LLC. I seguenti dati sono utilizzati nel nostro modello di analisi per generare questo report. I dati sono normalizzati, il che può comportare un ritardo nella disponibilità della fonte.
| Pacchetto | Dati | Tempistica | Esempio Fonte USA * |
|---|---|---|---|
| Dati finanziari della società | 10 anni |
| |
| Stime di consenso degli analisti | +3 anni |
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| Prezzi di mercato | 30 anni |
| |
| Proprietà | 10 anni |
| |
| Gestione | 10 anni |
| |
| Sviluppi principali | 10 anni |
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* Esempio per i titoli statunitensi, per i titoli non statunitensi si utilizzano forme e fonti normative equivalenti.
Se non specificato, tutti i dati finanziari si basano su un periodo annuale ma vengono aggiornati trimestralmente. Si tratta dei cosiddetti dati TTM (Trailing Twelve Month) o LTM (Last Twelve Month). Per saperne di più.
Modello di analisi e Snowflake
I dettagli del modello di analisi utilizzato per generare questo report sono disponibili sulla nostra pagina GitHub; abbiamo anche delle guide su come utilizzare i nostri report e dei tutorial su YouTube.
Scoprite il team di livello mondiale che ha progettato e realizzato il modello di analisi Simply Wall St.
Metriche di settore e industriali
Le nostre metriche di settore e di sezione sono calcolate ogni 6 ore da Simply Wall St; i dettagli del nostro processo sono disponibili su Github.
Fonti analitiche
Harley-Davidson, Inc. è coperta da 28 analisti. 12 di questi analisti ha fornito le stime di fatturato o di utile utilizzate come input per il nostro report. Le stime degli analisti vengono aggiornate nel corso della giornata.
| Analista | Istituzione |
|---|---|
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |
| Felicia Kantor Hendrix | Barclays |