adidas (ADS) Aperçu de l'action
adidas AG, avec ses filiales, conçoit, développe, produit et commercialise des produits athlétiques et de style de vie sportif en Europe, au Moyen-Orient, en Afrique, en Amérique du Nord, en Chine élargie, dans la région Asie-Pacifique et en Amérique latine. Plus de détails
| Score flocon de neige | |
|---|---|
| Évaluation | 4/6 |
| Croissance future | 3/6 |
| Performances passées | 6/6 |
| Santé financière | 5/6 |
| Dividendes | 4/6 |
Récompenses
Analyse des risques
ADS Community Fair Values
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Analyst Price Targets
adidas AG Concurrents
Historique des prix et performances
| Historique des cours de bourse | |
|---|---|
| Prix actuel de l'action | €154.45 |
| Plus haut sur 52 semaines | €196.40 |
| Plus bas sur 52 semaines | €129.95 |
| Bêta | 1.2 |
| Variation sur 1 mois | -13.84% |
| Variation sur 3 mois | -0.032% |
| Variation sur 1 an | -9.92% |
| Variation sur 3 ans | -12.46% |
| Variation sur 5 ans | -49.24% |
| Évolution depuis l'introduction en bourse | 1,387.75% |
Nouvelles et mises à jour récentes
Mise à jour du récit • Aug 13
ADS: World Cup Brand Momentum And Direct To Consumer Focus Will Drive Re Rating
Analysts have trimmed their fair value estimate for adidas stock to about €203 from roughly €208. This reflects slightly lower assumptions for revenue growth, profit margins, and future P/E multiples, along with a modestly higher discount rate, while still citing resilient brand momentum and ongoing product and marketing investments as key supports.Article d’analyse • Aug 02
adidas AG Just Missed EPS By 16%: Here's What Analysts Think Will Happen Next
Last week, you might have seen that adidas AG ( ETR:ADS ) released its half-yearly result to the market. The early...Recent updates
Mise à jour du récit • Aug 13
ADS: World Cup Brand Momentum And Direct To Consumer Focus Will Drive Re Rating
Analysts have trimmed their fair value estimate for adidas stock to about €203 from roughly €208. This reflects slightly lower assumptions for revenue growth, profit margins, and future P/E multiples, along with a modestly higher discount rate, while still citing resilient brand momentum and ongoing product and marketing investments as key supports.Article d’analyse • Aug 02
adidas AG Just Missed EPS By 16%: Here's What Analysts Think Will Happen Next
Last week, you might have seen that adidas AG ( ETR:ADS ) released its half-yearly result to the market. The early...
Mise à jour du récit • Jul 30
ADS: World Cup Exposure And Direct Sales Will Test Recent Momentum
Analysts have raised the fair value estimate for adidas stock to €163 from €156, citing stronger demand trends relative to several peers. Research also highlights product momentum, World Cup exposure and broader order visibility as key reasons for the higher price targets on the shares.Mise à jour du récit • Jul 16
ADS: World Cup Exposure And Direct To Consumer Execution Should Drive Re Rating
Analysts have raised the fair value estimate for adidas stock from €199.71 to €207.59, citing higher price targets that reflect confidence in World Cup related momentum, product trends, and broad based revenue growth potential. Analyst Commentary Recent research on adidas highlights a mix of optimism around the company’s current momentum and some caution around execution and near term profit impact, which helps explain the higher fair value estimate.
Mise à jour du récit • Jul 02
ADS: Direct To Consumer Momentum Will Support Broader Earnings Upside Potential
The analyst price target for adidas has been revised from about €278 to roughly €257, as analysts factor in a slightly higher discount rate and more moderate profit margin expectations. At the same time, they highlight ongoing direct to consumer revenue momentum, broad-based regional strength and a more attractive risk and return profile after the recent share pullback.Mise à jour du récit • Jun 18
ADS: Direct To Consumer Execution And World Cup Plans Should Support Re Rating
The analyst price target for adidas has edged higher to about €200, as analysts highlight direct to consumer led revenue growth, broad based regional and category momentum, and recent rating upgrades that reflect improved confidence in the company’s execution. Analyst Commentary Recent research on adidas centers on how the company is executing its direct to consumer approach, how that feeds into growth expectations, and what that might mean for valuation as price targets shift higher or lower.Mise à jour du récit • Jun 04
ADS: Recent Pullback And Earnings Delivery Should Support Future Re Rating
Adidas' analyst price target has been revised slightly higher to €198.28 from €196.77. Analysts attribute the change to recent target adjustments across banks, including upgrades linked to the share price pullback and recalibrated earnings expectations.Article d’analyse • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...Mise à jour du récit • Apr 27
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.Mise à jour du récit • Apr 10
ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.Mise à jour du récit • Mar 26
ADS: Premium Consumers And Buybacks Will Support Future Multiple Expansion
The analyst price target for adidas has been trimmed by a few euros, reflecting slightly lower fair value assumptions and a modest reset in growth and P/E expectations after several firms cut their targets into a €185 to €232 range, while still highlighting solid execution and guidance. Analyst Commentary Recent research has centered on a cluster of price target cuts, with most new targets sitting between €185 and €232 or around $138 for those quoting in U.S. dollars.Mise à jour du récit • Mar 11
ADS: Premium Consumers And Buybacks Will Support Future Margin Resilience
Our analyst fair value estimate for adidas has been reduced from about €221 to €202, reflecting a series of Street price target reductions as analysts factor in more cautious revenue growth, slimmer profit margins, and slightly lower future P/E assumptions. Analyst Commentary Recent Street research on adidas points to a reset lower in price targets, but most firms are still keeping positive or constructive ratings on the shares.Mise à jour du récit • Feb 25
ADS: Premium Consumers And Share Buybacks Will Support Future Margin Resilience
Analysts have trimmed their fair value estimate for adidas by about €1 to roughly €221, reflecting slightly softer assumptions for revenue growth, profit margins and future P/E. This is in line with recent mixed research that includes a reduced price target at Citi, a downgrade at RBC Capital, and a more upbeat initiation at Grupo Santander and higher target at Bernstein.Mise à jour du récit • Feb 11
ADS: Premium Consumers And Buyback Plan Will Support Future Margin Resilience
Analysts have trimmed their consolidated price target for adidas to about €222 from roughly €225, reflecting slightly higher required returns and marginally softer assumptions on growth and profitability, even as some houses still see room for rerating based on sector positioning and the potential for brand recovery. Analyst Commentary Bullish Takeaways Bullish analysts highlight that some sportswear names, including adidas, are viewed as clearly dislocated, with share prices that, in their view, do not fully reflect recent guidance and earnings revisions.Mise à jour du récit • Jan 26
ADS: Premium Consumers And Sports Footwear Demand Will Support Future Margin Resilience
Analysts have made a slight adjustment to their fair value estimate for adidas to €224.84, reflecting updated views on discount rates, revenue growth, profit margins, and future P/E following a mix of recent price target hikes and a downgrade in Street research. Analyst Commentary Recent Street research on adidas offers a mix of optimism and caution, which helps explain the modest tweak to the fair value estimate.Mise à jour du récit • Jan 12
ADS: Premium Consumers And Sports Footwear Shift Will Support Stronger Margins
Analysts have nudged their fair value estimate for adidas higher to about €226.60 from roughly €223.57, reflecting updated price targets and views that greater exposure to premium consumers and sportswear demand could support slightly stronger margins and a modestly higher future P/E. Analyst Commentary Recent street research has tilted constructive on adidas, with several firms adjusting price targets higher in both US dollar and euro terms.Mise à jour du récit • Dec 26
ADS: Brand Strength Will Support Premium Margins As Earnings Power Improves
Analysts have nudged their price target for adidas slightly higher to about EUR 224, supported by new Outperform and Overweight views that emphasize resilient profitability and a modestly richer future earnings multiple, despite slightly softer long term growth assumptions. Analyst Commentary Recent Street research on adidas reflects a generally constructive stance on the shares, with price targets clustered modestly above current levels and supported by expectations of resilient execution, disciplined cost control, and a steady recovery in brand momentum.Mise à jour du récit • Dec 12
ADS: Brand Strength Will Support Premium Margins Despite Intensifying Competitive Pressures
The analyst price target for adidas has been modestly reduced to EUR 222 from EUR 229 as analysts temper their fair value and margin assumptions, despite recent supportive coverage including new Outperform and Overweight ratings. Analyst Commentary Bullish analysts point to a supportive fundamental backdrop for adidas, with recent coverage highlighting confidence in the company’s ability to sustain profitable growth despite a more competitive landscape in sportswear and footwear.Mise à jour du récit • Nov 28
ADS: Revenue Momentum Will Drive Double-Digit Gains Amid Easing Margin Pressures
The analyst price target for adidas has been modestly lowered by approximately EUR 2 to EUR 229. Analysts cite slightly higher discount rates and a conservative outlook for future growth and profitability as the reasons for this adjustment.Mise à jour du récit • Nov 13
ADS: Double-Digit Revenue Growth Will Drive Upside Amid Rising Competition
Analysts have slightly reduced their fair value estimate for adidas, lowering the price target from approximately EUR 234.05 to EUR 231.65 due to modest adjustments to key financial assumptions. These adjustments include slower projected revenue growth and an increased discount rate.Mise à jour du récit • Oct 30
ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny
Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.Article d’analyse • Sep 28
adidas (ETR:ADS) Might Have The Makings Of A Multi-Bagger
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Mise à jour du récit • Sep 19
Rising Health Trends Will Expand Global Athleisure And E-commerce
Given that adidas’s key forward metrics—Future P/E and consensus revenue growth—remain virtually unchanged, the marginal downward revision in its consensus analyst price target to €237.35 likely reflects only minor adjustments in sentiment rather than any significant shifts in underlying fundamentals. What's in the News Mexico is considering legal action against Adidas after the company collaborated with a Mexican American designer to launch a product inspired by traditional Indigenous sandals, citing concerns about big companies using Indigenous designs without proper compensation (Reuters).Mise à jour du récit • Sep 04
Rising Health Trends Will Expand Global Athleisure And E-commerce
With both revenue growth forecasts and future P/E ratios holding steady, consensus analyst price targets for adidas remain unchanged at €241.02. What's in the News Mexico is exploring legal action against Adidas after the company collaborated with designer Willy Chavarria on a show inspired by traditional Indigenous sandals, with President Claudia Sheinbaum noting concerns about misuse of Indigenous designs (Reuters).Article d’analyse • Sep 02
We Think adidas (ETR:ADS) Can Manage Its Debt With Ease
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Nouveau récit • Nov 07
Retail Innovation And Global Expansion Drive Growth And Earnings Potential
Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.Rendement pour les actionnaires
| ADS | DE Luxury | DE Marché | |
|---|---|---|---|
| 7D | -2.0% | -2.1% | -0.6% |
| 1Y | -9.9% | -6.3% | 2.7% |
Rendement vs Industrie: ADS a sous-performé le secteur German Luxury qui a rapporté -6.3 % au cours de l'année écoulée.
Rendement vs marché: ADS a sous-performé le marché German qui a rapporté 2.7 % au cours de l'année écoulée.
Volatilité des prix
| ADS volatility | |
|---|---|
| ADS Average Weekly Movement | 5.3% |
| Luxury Industry Average Movement | 5.3% |
| Market Average Movement | 5.1% |
| 10% most volatile stocks in DE Market | 12.9% |
| 10% least volatile stocks in DE Market | 2.6% |
Cours de l'action stable: ADS n'a pas connu de volatilité de prix significative au cours des 3 derniers mois par rapport au marché German.
Volatilité au fil du temps: La volatilité hebdomadaire de ADS ( 5% ) est restée stable au cours de l'année écoulée.
À propos de l'entreprise
| Fondée | Salariés | PDG | Site web |
|---|---|---|---|
| 1920 | 64,394 | Bjorn Gulden | www.adidas-group.com |
adidas AG, avec ses filiales, conçoit, développe, produit et commercialise des produits athlétiques et de style de vie sportif en Europe, au Moyen-Orient, en Afrique, en Amérique du Nord, en Chine élargie, dans la région Asie-Pacifique et en Amérique latine. Elle propose des chaussures, des vêtements, des accessoires et des équipements, tels que des sacs et des ballons sous la marque adidas ; des chaussures et des vêtements de golf sous la marque adidas Golf ; et des chaussures d'extérieur sous la marque Five Ten. Elle vend ses produits par l'intermédiaire de ses propres magasins de détail, de magasins franchisés monomarques et de shop-in-shops, ainsi que par l'intermédiaire du commerce de gros et de ses canaux de vente en ligne.
adidas AG Résumé des fondamentaux
| ADS statistiques fondamentales | |
|---|---|
| Capitalisation boursière | €26.27b |
| Bénéfices(TTM) | €1.38b |
| Recettes(TTM) | €26.04b |
19.5x
Ratio P/E1.0x
Ratio P/SLe site ADS est-il surévalué ?
Voir Juste valeur et analyse de l'évaluationBénéfices et recettes
| ADS compte de résultat (TTM) | |
|---|---|
| Recettes | €26.04b |
| Coût des recettes | €12.61b |
| Marge brute | €13.43b |
| Autres dépenses | €12.05b |
| Les revenus | €1.38b |
Derniers bénéfices déclarés
Jun 30, 2026
Prochaine date de publication des résultats
Oct 29, 2026
| Résultat par action (EPS) | 7.94 |
| Marge brute | 51.58% |
| Marge bénéficiaire nette | 5.30% |
| Ratio dettes/capitaux propres | 48.0% |
Quelles ont été les performances à long terme de ADS?
Voir les performances historiques et les comparaisonsDividendes
1.8%
Rendement actuel des dividendes36%
Ratio de distributionAnalyse de l'entreprise et données financières
| Données | Dernière mise à jour (heure UTC) |
|---|---|
| Analyse de l'entreprise | 2026/08/21 11:50 |
| Cours de l'action en fin de journée | 2026/08/21 00:00 |
| Les revenus | 2026/06/30 |
| Revenus annuels | 2025/12/31 |
Sources de données
Les données utilisées dans notre analyse de l'entreprise proviennent de S&P Global Market Intelligence LLC. Les données suivantes sont utilisées dans notre modèle d'analyse pour générer ce rapport. Les données sont normalisées, ce qui peut entraîner un délai avant que la source ne soit disponible.
| Paquet | Données | Cadre temporel | Exemple de source américaine * |
|---|---|---|---|
| Finances de l'entreprise | 10 ans |
| |
| Estimations consensuelles des analystes | +3 ans |
|
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| Prix du marché | 30 ans |
| |
| Propriété | 10 ans |
| |
| Gestion | 10 ans |
| |
| Principaux développements | 10 ans |
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* Exemple pour les titres américains ; pour les titres non américains, des formulaires réglementaires et des sources équivalentes sont utilisés.
Sauf indication contraire, toutes les données financières sont basées sur une période annuelle mais mises à jour trimestriellement. C'est ce qu'on appelle les données des douze derniers mois (TTM) ou des douze derniers mois (LTM). En savoir plus.
Modèle d'analyse et flocon de neige
Les détails du modèle d’analyse utilisé pour générer ce rapport sont disponibles sur notre page Github ; nous proposons également des guides sur la façon d’utiliser nos rapports et des tutoriels sur YouTube.
Découvrez l'équipe de classe mondiale qui a conçu et construit le modèle d'analyse Simply Wall St.
Indicateurs de l'industrie et du secteur
Nos indicateurs de secteur et de section sont calculés toutes les 6 heures par Simply Wall St. Les détails de notre processus sont disponibles sur Github.
Sources des analystes
adidas AG est couverte par 63 analystes. 27 de ces analystes ont soumis les estimations de revenus ou de bénéfices utilisées comme données d'entrée dans notre rapport. Les soumissions des analystes sont mises à jour tout au long de la journée.
| Analyste | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Knut Woller | Baader Helvea Equity Research |
| Jonathan Komp | Baird |