Creative Realities Dirección
Dirección controles de criterios 1/4
El CEO de Creative Realities es Rick Mills , nombrado en Oct 2015, tiene una permanencia de 10.58 años. compensación anual total es $2.71M, compuesta por 16.6% salario y 83.4% primas, incluidas acciones y opciones de la empresa. posee directamente un 3.14% de las acciones de la empresa, por valor de $1.23M. La antigüedad media del equipo directivo y de la junta directiva es de 1.2 años y 6.9 años, respectivamente.
Información clave
Rick Mills
Chief Executive Officer (CEO)
US$2.7m
Compensación total
| Porcentaje del salario del CEO | 16.62% |
| Permanencia del CEO | 10.6yrs |
| Participación del CEO | 3.1% |
| Permanencia media de la dirección | 1.2yrs |
| Promedio de permanencia en la Junta Directiva | 6.9yrs |
Actualizaciones recientes de la dirección
Recent updates
Actualización del análisis • Apr 24
CREX: AMC Lobby Network Expansion Will Drive Future Upside Potential
Analysts raised their price target on Creative Realities by $2 to $7.50, citing updates to fair value assumptions and P/E expectations, while also reassessing discount rates, revenue growth and profit margin inputs. Analyst Commentary Analysts describing the price target change to $7.50 frame it as a recalibration of fair value rather than a clear signal of stronger fundamentals.
Actualización del análisis • Apr 07
CREX: Modular Drive Thru Rollout Will Drive Future Upside Potential
Analysts have nudged their price target on Creative Realities slightly higher to about $8.17 per share, reflecting updated assumptions around fair value, discount rate, revenue growth, profit margins, and future P/E that are broadly consistent with prior expectations. What's in the News Creative Realities disclosed that it will be unable to file its next 10-K with the SEC by the required deadline, signaling a delay in the company’s annual reporting process (Delayed SEC Filings).Actualización del análisis • Mar 24
CREX: Modular Drive Thru Expansion Will Support Future Upside Potential
Analysts have lifted their price target on Creative Realities to $8.13, a move they link to updated assumptions that keep fair value, revenue growth at 54.91% and profit margin at 8.51% broadly in line with prior estimates, while making only slight adjustments to the discount rate and future P/E. What's in the News Creative Realities launched Digital Drive Thru 2.0, a modular digital menu board system designed to streamline installation, simplify maintenance and support scalable drive thru setups across QSR, convenience and other operators with drive thru service (Key Developments).Actualización del análisis • Mar 09
CREX: Drive Thru Expansion Rollout Will Support Future Upside Potential
Analysts have lifted their price target on Creative Realities to $7.00, reflecting updated assumptions for slightly lower discount rates, modestly higher projected revenue growth and profit margins, and a reduced future P/E multiple in their models. What's in the News Creative Realities launched Digital Drive-Thru 2.0, a modular digital menu board system designed for drive-thru environments across QSR, convenience, and other operators with drive-thru service (Key Developments).Actualización del análisis • Feb 23
CREX: Modular Drive Thru Rollout And New CFO Will Support Future Upside
Analysts have maintained their $8.13 price target for Creative Realities, citing largely consistent assumptions for fair value, discount rate, revenue growth, profit margins, and future P/E as the basis for this steady view. What's in the News Creative Realities launched Digital Drive Thru 2.0, a modular digital menu board system designed to simplify installation, maintenance, and scaling for drive thru operators across quick service restaurants, convenience stores, and other drive thru formats, with early test deployments receiving encouraging operator feedback (Key Developments).Actualización del análisis • Feb 08
CREX: Large Procurement Pipeline Will Drive Future Upside Despite Bid Delays
Narrative Update on Analyst Price Target Analysts have trimmed their price target on Creative Realities to US$7.00 from US$8.00, citing delays in several large procurement bids reaching completion as a key factor behind the change. Analyst Commentary Analysts reviewing the latest Q3 report are adjusting their views on Creative Realities while still focusing closely on the timing and execution of large procurement bids.Actualización del análisis • Jan 25
CREX: Large Procurement Pipeline And New Capital Structure Will Support Future Upside
Analysts lowered their price target on Creative Realities to $7 from $8, citing recent bidding activity on several large procurements that have been slow to close. Analyst Commentary Analysts see the revised US$7 price target as a reflection of both opportunity and execution risk tied to Creative Realities' current bidding pipeline and recent Q3 update.Actualización del análisis • Jan 10
CREX: Q3 Contract Timing And New Capital Raise Will Unlock Upside
Analysts now frame Creative Realities around a lower US$7 price target, down from US$8, citing recent Q3 results and the view that several large procurement bids have been slow to reach completion. Analyst Commentary Bearish analysts are using the lower US$7 price target to flag what they see as a more measured risk and reward profile for Creative Realities after the Q3 update.Actualización del análisis • Dec 14
CREX: Large Procurement Closings And New Capital Structure Will Drive Future Upside
Analysts have reduced their price target on Creative Realities by $1 to $7 per share. They cite delayed closings on several large procurement bids, while maintaining a positive longer term outlook supported by robust growth and margin assumptions.Actualización del análisis • Nov 27
CREX: Securing Large Procurements Will Drive Stronger Performance Ahead
Analysts have raised their fair value estimate for Creative Realities to $8.13 from $7.44, citing improved revenue growth projections and stronger profit margin outlooks despite recent price target adjustments in the sector. Analyst Commentary Analyst perspectives on Creative Realities reflect both optimism regarding the company's future and caution about certain execution risks, as recent valuation updates have brought key dynamics into focus.Artículo de análisis • Nov 16
Creative Realities, Inc. (NASDAQ:CREX) Reported Earnings Last Week And Analysts Are Already Upgrading Their Estimates
As you might know, Creative Realities, Inc. ( NASDAQ:CREX ) last week released its latest quarterly, and things did not...Actualización del análisis • Nov 12
CREX: Lower Discount Rate Will Boost Confidence Despite Legal Headwinds
Analysts have slightly lowered their price target for Creative Realities, adjusting it from $7.44 to $7.44 per share. This reflects a marginal shift due to minor changes in the discount rate and forward earnings expectations.Actualización del análisis • Oct 29
Digital Expansion And Successful Mexico Launch Will Support Future Upside
Analysts have raised their price target for Creative Realities from $6.63 to $7.44. They cite improved revenue growth forecasts, despite some adjustments to other key financial assumptions.Artículo de análisis • Oct 28
The Market Lifts Creative Realities, Inc. (NASDAQ:CREX) Shares 38% But It Can Do More
Creative Realities, Inc. ( NASDAQ:CREX ) shareholders would be excited to see that the share price has had a great...Artículo de análisis • Oct 10
Is Creative Realities (NASDAQ:CREX) A Risky Investment?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Artículo de análisis • Aug 13
Creative Realities, Inc. (NASDAQ:CREX) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny
NasdaqCM:CREX 1 Year Share Price vs Fair Value Explore Creative Realities's Fair Values from the Community and select...Artículo de análisis • Jun 15
Investors Still Aren't Entirely Convinced By Creative Realities, Inc.'s (NASDAQ:CREX) Revenues Despite 63% Price Jump
Despite an already strong run, Creative Realities, Inc. ( NASDAQ:CREX ) shares have been powering on, with a gain of...Artículo de análisis • Feb 19
Sentiment Still Eluding Creative Realities, Inc. (NASDAQ:CREX)
With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Media industry in the United States, you could be...
Nuevo análisis • Jan 25
Expansion In Retail Media And IPTV Sectors Is Set To Strengthen Future Operations
Expansion in Retail Media network and digital signage opportunities could drive profitability, supported by growing demand and larger deployments.Seeking Alpha • Feb 07
Creative Realities Poised For An Impressive 2024
Summary Creative Realities is positioned for impressive growth in 2024. EBITDA is likely to go from around breakeven to around $10m in 2024. CREX is trading at a mere 4x multiple of next year's estimated EBITDA. Read the full article on Seeking AlphaArtículo de análisis • Nov 01
Creative Realities (NASDAQ:CREX) Has Debt But No Earnings; Should You Worry?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...Artículo de análisis • Aug 23
Creative Realities, Inc.'s (NASDAQ:CREX) Shares Lagging The Market But So Is The Business
Creative Realities, Inc.'s ( NASDAQ:CREX ) price-to-earnings (or "P/E") ratio of 8x might make it look like a buy right...Seeking Alpha • Aug 15
Creative Realities reports Q2 results
Creative Realities press release (NASDAQ:CREX): Q2 annual recurring revenue run-rate exceeds $14.5M. Revenue of $10.9M (+230.3% Y/Y) misses by $0.2M. FY22 reaffirmed to exceed $43M, vs. consensus of $42.83M. Shares +3.89% AH.Artículo de análisis • Jun 09
Is Creative Realities (NASDAQ:CREX) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Análisis de compensación del CEO
| Fecha | Compensación total | Salario | Ingresos de la empresa |
|---|---|---|---|
| Dec 31 2025 | US$3m | US$450k | -US$9m |
| Sep 30 2025 | n/a | n/a | -US$9m |
| Jun 30 2025 | n/a | n/a | -US$1m |
| Mar 31 2025 | n/a | n/a | -US$31k |
| Dec 31 2024 | US$450k | US$450k | -US$4m |
| Sep 30 2024 | n/a | n/a | US$749k |
| Jun 30 2024 | n/a | n/a | -US$1m |
| Mar 31 2024 | n/a | n/a | -US$2m |
| Dec 31 2023 | US$450k | US$450k | -US$3m |
| Sep 30 2023 | n/a | n/a | -US$6m |
| Jun 30 2023 | n/a | n/a | -US$4m |
| Mar 31 2023 | n/a | n/a | -US$2m |
| Dec 31 2022 | US$797k | US$432k | US$2m |
| Sep 30 2022 | n/a | n/a | US$1m |
| Jun 30 2022 | n/a | n/a | US$2m |
| Mar 31 2022 | n/a | n/a | US$1m |
| Dec 31 2021 | US$379k | US$296k | US$232k |
| Sep 30 2021 | n/a | n/a | US$1m |
| Jun 30 2021 | n/a | n/a | US$1m |
| Mar 31 2021 | n/a | n/a | -US$2m |
| Dec 31 2020 | US$1m | US$278k | -US$17m |
| Sep 30 2020 | n/a | n/a | -US$16m |
| Jun 30 2020 | n/a | n/a | -US$15m |
| Mar 31 2020 | n/a | n/a | -US$12m |
| Dec 31 2019 | US$567k | US$330k | US$1m |
Compensación vs. Mercado: La compensación total de Rick($USD2.71M) está por encima de la media de empresas de tamaño similar en el mercado US ($USD622.91K).
Compensación vs. Ingresos: La compensación de Rick ha aumentado mientras la empresa no es rentable.
CEO
Rick Mills (70 yo)
10.6yrs
Permanencia
US$2,707,249
Compensación
Mr. Richard C. Mills, also known as Rick, was the Interim Chief Financial Officer at Creative Realities, Inc. since October 10, 2025 until November 30, 2025. He has been Chief Executive Officer of Creative...
Equipo directivo
| Nombre | Posición | Permanencia | Compensación | Propiedad |
|---|---|---|---|---|
| CEO & Chairman of the Board | 10.6yrs | US$2.71m | 3.14% $ 1.2m | |
| Chief Financial Officer | less than a year | sin datos | sin datos | |
| Chief Strategy Officer & Head of Corporate Development | 2.7yrs | sin datos | sin datos | |
| Vice President of Human Resources | no data | sin datos | sin datos | |
| President of Live Venue Vertical | no data | sin datos | sin datos | |
| Senior Vice President of Lottery Vertical | 2.3yrs | sin datos | sin datos | |
| Executive Vice President of Software Development | 2.7yrs | sin datos | sin datos | |
| Managing Director for Latin America | 1.8yrs | sin datos | sin datos | |
| Chief Revenue Officer | less than a year | sin datos | sin datos | |
| Chief Experience Officer | less than a year | sin datos | sin datos | |
| Senior Vice President of Retail & Retail Media Vertical | less than a year | sin datos | sin datos | |
| Executive Vice President of Product | less than a year | sin datos | sin datos |
1.2yrs
Permanencia media
59yo
Promedio de edad
Equipo directivo experimentado: El equipo directivo de CREX no se considera experimentado ( 1.2 años antigüedad media), lo que sugiere un nuevo equipo.
Miembros de la Junta
| Nombre | Posición | Permanencia | Compensación | Propiedad |
|---|---|---|---|---|
| CEO & Chairman of the Board | 10.6yrs | US$2.71m | 3.14% $ 1.2m | |
| Independent Director | less than a year | US$5.52k | 0.020% $ 7.9k | |
| Independent Director | 11.8yrs | US$36.00k | 0.60% $ 237.1k | |
| Independent Director | 11.8yrs | US$36.00k | 1.78% $ 698.5k | |
| Independent Director | 6.9yrs | US$36.00k | 0.96% $ 377.2k | |
| Director | less than a year | US$5.52k | 0.020% $ 7.9k | |
| Independent Director | less than a year | US$5.52k | 0.020% $ 7.9k |
6.9yrs
Permanencia media
70yo
Promedio de edad
Junta con experiencia: La junta directiva de CREX se considera experimentada (6.9 años de antigüedad promedio).
Análisis de la empresa y estado de los datos financieros
| Datos | Última actualización (huso horario UTC) |
|---|---|
| Análisis de la empresa | 2026/05/11 14:50 |
| Precio de las acciones al final del día | 2026/05/11 00:00 |
| Beneficios | 2025/12/31 |
| Ingresos anuales | 2025/12/31 |
Fuentes de datos
Los datos utilizados en nuestro análisis de empresas proceden de S&P Global Market Intelligence LLC. Los siguientes datos se utilizan en nuestro modelo de análisis para generar este informe. Los datos están normalizados, lo que puede introducir un retraso desde que la fuente está disponible.
| Paquete | Datos | Marco temporal | Ejemplo Fuente EE.UU. * |
|---|---|---|---|
| Finanzas de la empresa | 10 años |
| |
| Estimaciones del consenso de analistas | +3 años |
|
|
| Precios de mercado | 30 años |
| |
| Propiedad | 10 años |
| |
| Gestión | 10 años |
| |
| Principales avances | 10 años |
|
* Ejemplo para valores de EE.UU., para no EE.UU. se utilizan formularios y fuentes normativas equivalentes.
A menos que se especifique lo contrario, todos los datos financieros se basan en un periodo anual, pero se actualizan trimestralmente. Esto se conoce como datos de los últimos doce meses (TTM) o de los últimos doce meses (LTM). Más información.
Modelo de análisis y copo de nieve
Los detalles del modelo de análisis utilizado para generar este informe están disponibles en nuestra página de Github, también tenemos guías sobre cómo utilizar nuestros informes y tutoriales en Youtube.
Conozca al equipo de talla mundial que diseñó y construyó el modelo de análisis Simply Wall St.
Métricas industriales y sectoriales
Simply Wall St calcula cada 6 horas nuestras métricas sectoriales y de sección. Los detalles de nuestro proceso están disponibles en Github.
Fuentes analistas
Creative Realities, Inc. está cubierta por 4 analistas. 2 de esos analistas presentaron las estimaciones de ingresos o ganancias utilizadas como datos para nuestro informe. Las estimaciones de los analistas se actualizan a lo largo del día.
| Analista | Institución |
|---|---|
| Brian Kinstlinger | Alliance Global Partners |
| William Sutherland | Benchmark Company |
| Jason Kreyer | Craig-Hallum Capital Group LLC |