GoPro (GPRO) Stock Overview
Provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
GPRO Community Fair Values
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Analyst Price Targets
GoPro, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$1.20 |
| 52 Week High | US$3.05 |
| 52 Week Low | US$0.57 |
| Beta | 2.47 |
| 1 Month Change | -9.77% |
| 3 Month Change | 42.86% |
| 1 Year Change | 84.90% |
| 3 Year Change | -71.56% |
| 5 Year Change | -89.33% |
| Change since IPO | -96.17% |
Recent News & Updates
Recent updates
Seeking Alpha • May 13
GoPro: Strategic Review May Be The Only Bull Case Left
Summary GoPro, Inc. continues to face persistent revenue declines and margin pressure, with Q1 revenue down 26% and gross margin at a weak 4.3%. GPRO's recent cost-cutting efforts have not offset falling sales; adjusted EBITDA remains negative, and cash burn persists despite operating cost reductions. Strategic alternatives are now being pursued, including a potential sale, as the board and CEO acknowledge the brand's remaining value amid ongoing business contraction. Despite acquisition speculation, I remain on the GPRO sidelines given the lack of turnaround evidence and uncertainty around potential suitors or deal pricing. Read the full article on Seeking AlphaAnalysis Article • Feb 03
Slammed 25% GoPro, Inc. (NASDAQ:GPRO) Screens Well Here But There Might Be A Catch
To the annoyance of some shareholders, GoPro, Inc. ( NASDAQ:GPRO ) shares are down a considerable 25% in the last...Analysis Article • Nov 05
Risks Still Elevated At These Prices As GoPro, Inc. (NASDAQ:GPRO) Shares Dive 25%
GoPro, Inc. ( NASDAQ:GPRO ) shares have retraced a considerable 25% in the last month, reversing a fair amount of their...Analysis Article • Jul 25
Optimistic Investors Push GoPro, Inc. (NASDAQ:GPRO) Shares Up 72% But Growth Is Lacking
GoPro, Inc. ( NASDAQ:GPRO ) shares have continued their recent momentum with a 72% gain in the last month alone. The...Analysis Article • Jun 10
What GoPro, Inc.'s (NASDAQ:GPRO) 43% Share Price Gain Is Not Telling You
GoPro, Inc. ( NASDAQ:GPRO ) shares have had a really impressive month, gaining 43% after a shaky period beforehand...Analysis Article • May 27
Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
Key Insights GoPro will host its Annual General Meeting on 3rd of June CEO Nick Woodman's total compensation includes...Analysis Article • May 15
GoPro, Inc. (NASDAQ:GPRO) First-Quarter Results: Here's What Analysts Are Forecasting For This Year
Investors in GoPro, Inc. ( NASDAQ:GPRO ) had a good week, as its shares rose 3.0% to close at US$0.61 following the...Analysis Article • Apr 24
GoPro, Inc.'s (NASDAQ:GPRO) Popularity With Investors Under Threat As Stock Sinks 33%
To the annoyance of some shareholders, GoPro, Inc. ( NASDAQ:GPRO ) shares are down a considerable 33% in the last...
New Narrative • Apr 03
Diversified Supply Chain And New Products Will Transform Digital Imaging
GoPro's strategic innovations and cost reductions are expected to enhance profitability and net margins, despite market challenges and competition.Analysis Article • Mar 04
GoPro, Inc. (NASDAQ:GPRO) Shares May Have Slumped 26% But Getting In Cheap Is Still Unlikely
Unfortunately for some shareholders, the GoPro, Inc. ( NASDAQ:GPRO ) share price has dived 26% in the last thirty days...Seeking Alpha • Dec 24
GoPro: Cost Cuts Are Not Sufficient To Stop Revenue From Bleeding
Summary GoPro's shares have lost over 60% YTD, nearing the critical $1 threshold, with further losses anticipated due to declining hardware sales and flat subscriber growth. The company plans to cut $110 million in operating expenses by 2025, aiming for a leaner, more focused operation to drive long-term success. Despite expanding retail presence, GoPro's hardware sales continue to decline, with direct channel revenue down 20% y/y, indicating weak brand performance. The company is also struggling to retain subscribers after the discounted first-year subscription. Subscriber counts have now flatlined and are poised to decline if new hardware sales fall. Read the full article on Seeking AlphaAnalysis Article • Nov 12
GoPro, Inc. (NASDAQ:GPRO) Surges 28% Yet Its Low P/S Is No Reason For Excitement
GoPro, Inc. ( NASDAQ:GPRO ) shareholders have had their patience rewarded with a 28% share price jump in the last...Analysis Article • Nov 09
GoPro, Inc. (NASDAQ:GPRO) Just Reported Earnings, And Analysts Cut Their Target Price
It's been a pretty great week for GoPro, Inc. ( NASDAQ:GPRO ) shareholders, with its shares surging 15% to US$1.57 in...Seeking Alpha • Oct 12
GoPro: Turnaround Measures Are In Place, But Saving This Brand Is Still Unlikely
Summary GoPro faces declining hardware sales, subscriber slowdown, and waning profitability, with its stock down over 60% year-to-date. New entry-level HERO camera and layoffs aim to improve margins and profitability amid an economic slowdown. Revenue dropped 23% year-over-year in Q2, with declining average selling prices and potential inventory issues. Despite small improvements, GoPro's liquidity concerns and continued losses suggest caution; I recommend steering clear of the stock. Read the full article on Seeking AlphaSeeking Alpha • Jul 29
GoPro: Declining Margin, No Obvious Path To Growth
Summary GoPro, Inc. is a well-known maker of action cameras with a deep portfolio of offerings in cameras, accessories, and software. Despite trading at a small premium to book value, GoPro faces challenges in returning to profitability due to declining revenue and shrinking margins. With no clear path to recovery in sight, GoPro may not be a profitable investment at this time, making it a hold for potential investors. Read the full article on Seeking AlphaAnalysis Article • Jul 17
Improved Revenues Required Before GoPro, Inc. (NASDAQ:GPRO) Stock's 28% Jump Looks Justified
GoPro, Inc. ( NASDAQ:GPRO ) shareholders would be excited to see that the share price has had a great month, posting a...Analysis Article • May 29
Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
Key Insights GoPro's Annual General Meeting to take place on 4th of June CEO Nick Woodman's total compensation includes...Seeking Alpha • May 16
GoPro: Decent Catalysts With Attractive Valuation
Summary GoPro's stock has been performing poorly, currently trading at $1.7, down 55.6% over the past year. GoPro has been in the middle of a transformation. The management has set a target to return to improved growth and profitability in 2025. I believe GoPro's retail expansion with Best Buy and in EMEA, along with its leading brand presence, will serve as decent catalysts. Risk remains moderate, but valuation is attractive, in my view. Read the full article on Seeking AlphaAnalysis Article • Apr 20
Some Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 27%
Unfortunately for some shareholders, the GoPro, Inc. ( NASDAQ:GPRO ) share price has dived 27% in the last thirty days...Seeking Alpha • Mar 06
GoPro Is Reverting To Old (Bad) Ways
Summary GoPro's shift away from successful strategies, such as bundling cameras with subscriptions, has hurt revenue growth and stagnated subscriber growth. Its decision to focus on entry-level products raises concerns about its memory of how these strategies have already failed once. Worst of all, the results are already showing this pivot to these already tried strategies is failing - again! If you're long, there's a possibility for a dead cat bounce for you to exit, otherwise, don't go long now thinking you're getting value. Read the full article on Seeking AlphaAnalysis Article • Feb 14
Some Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 28%
GoPro, Inc. ( NASDAQ:GPRO ) shareholders that were waiting for something to happen have been dealt a blow with a 28...Analysis Article • Feb 09
Does GoPro (NASDAQ:GPRO) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Seeking Alpha • Feb 05
GoPro: Expectations Neutral For Earnings
Summary GoPro's subscription service is the most exciting part of the investment, offering incentives and protection for consumers while promising possible returns for investors. The subscription service currently only accounts for 12% of expected revenues but could have a significant impact on the business model if it grows. I see GPRO as slightly undervalued, with a hold rating and a price target of $4. Valuation at the time reflects the risks of a stagnating business. Read the full article on Seeking AlphaAnalysis Article • Nov 16
A Piece Of The Puzzle Missing From GoPro, Inc.'s (NASDAQ:GPRO) 25% Share Price Climb
Those holding GoPro, Inc. ( NASDAQ:GPRO ) shares would be relieved that the share price has rebounded 25% in the last...Shareholder Returns
| GPRO | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | 20.0% | 7.5% | 2.5% |
| 1Y | 84.9% | 7.3% | 26.4% |
Return vs Industry: GPRO exceeded the US Consumer Durables industry which returned 8.4% over the past year.
Return vs Market: GPRO exceeded the US Market which returned 28.7% over the past year.
Price Volatility
| GPRO volatility | |
|---|---|
| GPRO Average Weekly Movement | 19.6% |
| Consumer Durables Industry Average Movement | 7.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.5% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: GPRO's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: GPRO's weekly volatility (20%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2002 | 636 | Nick Woodman | www.gopro.com |
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors.
GoPro, Inc. Fundamentals Summary
| GPRO fundamental statistics | |
|---|---|
| Market cap | US$163.59m |
| Earnings (TTM) | -US$127.60m |
| Revenue (TTM) | US$616.30m |
0.3x
P/S Ratio-1.5x
P/E RatioIs GPRO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| GPRO income statement (TTM) | |
|---|---|
| Revenue | US$616.30m |
| Cost of Revenue | US$435.96m |
| Gross Profit | US$180.34m |
| Other Expenses | US$307.93m |
| Earnings | -US$127.60m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.78 |
| Gross Margin | 29.26% |
| Net Profit Margin | -20.70% |
| Debt/Equity Ratio | -3,849.9% |
How did GPRO perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/26 05:49 |
| End of Day Share Price | 2026/05/26 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
GoPro, Inc. is covered by 19 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mitchel Kummetz | Baird |
| Joseph Wolf | Barclays |
| Ryan Goodman | BofA Global Research |