adidas AG

XTRA:ADS Stock Report

Market Cap: €37.1b

adidas Management

Management criteria checks 2/4

We currently do not have sufficient information about the CEO.

Key information

Bjorn Gulden

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenureno data
CEO ownershipn/a
Management average tenure4.4yrs
Board average tenure5.5yrs

Recent management updates

Recent updates

Does adidas (ETR:ADS) Have A Healthy Balance Sheet?

May 17
Does adidas (ETR:ADS) Have A Healthy Balance Sheet?

adidas (ETR:ADS) Could Be At Risk Of Shrinking As A Company

Apr 14
adidas (ETR:ADS) Could Be At Risk Of Shrinking As A Company

Pinning Down adidas AG's (ETR:ADS) P/S Is Difficult Right Now

Mar 27
Pinning Down adidas AG's (ETR:ADS) P/S Is Difficult Right Now

adidas' (ETR:ADS) Performance Is Even Better Than Its Earnings Suggest

Mar 12
adidas' (ETR:ADS) Performance Is Even Better Than Its Earnings Suggest

Is There Now An Opportunity In adidas AG (ETR:ADS)?

Feb 25
Is There Now An Opportunity In adidas AG (ETR:ADS)?

adidas (ETR:ADS) Has A Pretty Healthy Balance Sheet

Feb 04
adidas (ETR:ADS) Has A Pretty Healthy Balance Sheet

The Price Is Right For adidas AG (ETR:ADS)

Dec 12
The Price Is Right For adidas AG (ETR:ADS)

Estimating The Fair Value Of adidas AG (ETR:ADS)

Nov 13
Estimating The Fair Value Of adidas AG (ETR:ADS)
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Retail Innovation And Global Expansion Drive Growth And Earnings Potential

Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.

adidas' (ETR:ADS) Returns On Capital Tell Us There Is Reason To Feel Uneasy

Oct 30
adidas' (ETR:ADS) Returns On Capital Tell Us There Is Reason To Feel Uneasy

We Like The Quality Of adidas' (ETR:ADS) Earnings

Aug 06
We Like The Quality Of adidas' (ETR:ADS) Earnings

CEO Compensation Analysis

How has Bjorn Gulden's remuneration changed compared to adidas's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2025n/an/a

€1b

Dec 31 2024n/an/a

€756m

Sep 30 2024n/an/a

€382m

Jun 30 2024n/an/a

€196m

Mar 31 2024n/an/a

€85m

Dec 31 2023€9m€2m

-€119m

Sep 30 2023n/an/a

-€179m

Jun 30 2023n/an/a

-€368m

Mar 31 2023n/an/a

-€107m

Dec 31 2022€4mn/a

€228m

Compensation vs Market: Insufficient data to establish whether Bjorn's total compensation is reasonable compared to companies of similar size in the German market.

Compensation vs Earnings: Bjorn's compensation has increased by more than 20% in the past year.

CEO

Bjorn Gulden (60 yo)

no data
Tenure
€9,180,527
Compensation

Mr. Bjørn Gulden served as Independent Director at Essity AB (publ) since 2022 until March 29, 2023. Mr. Gulden serves as a Member of the Management Board at PUMA SE since November 2022. He serves as Membe...

Leadership Team

NamePositionTenureCompensationOwnership
Bjorn Gulden
CEO of Global Brandsno data€9.18mno data
Harm Ohlmeyer
CFO & Member of Executive Board8.3yrs€3.78mno data
Guenter Weigl
SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board12yrs€208.00kno data
Michelle Robertson
Global Head of HR2.5yrsno datano data
Mathieu Sidokpohou
Member of Executive Board - Global Salesless than a yearno datano data
Sebastian Steffen
Senior Vice President of Investor Relationsno datano datano data
Jan Heinemann
General Counselno datano datano data
Aimee Arana
Senior VP and GM of Global Product - Training6.3yrsno datano data
Markus Morent
Managing Director for Korealess than a yearno datano data
Claudia Lange
Senior Director of Media Relationsno datano datano data
4.4yrs
Average Tenure
53.5yo
Average Age

Experienced Management: ADS's management team is considered experienced (4.4 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Guenter Weigl
SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board6.2yrs€208.00kno data
Thomas Rabe
Independent Chairman of Supervisory Board6.2yrs€405.00kno data
Jing Ulrich
Independent Member of Supervisory Board6.2yrs€102.00kno data
Ian Gallienne
Independent Deputy Chairman of Supervisory Board9.1yrs€253.00kno data
Bodo Uebber
Independent Member of Supervisory Board6.2yrs€308.00kno data
Nassef Onssy Sawiris
Independent Member of Supervisory Board9.1yrs€103.00kno data
Harald Sikorski
Employee Representative Member of Supervisory Board1.2yrsno datano data
Christian Klein
Independent Member of Supervisory Board4.9yrs€102.00kno data
Birgit Biermann
Employee representative Member of Supervisory Board2.8yrs€102.00kno data
Jackie Joyner-Kersee
Independent Member of Supervisory Board4.2yrs€103.00kno data
Bastian Knobloch
Employee Representative Member of the Supervisory Board3.5yrs€102.00kno data
Paul Seline
Employee Representative Deputy Chairman of Supervisory Board1.2yrsno datano data
5.5yrs
Average Tenure
59.5yo
Average Age

Experienced Board: ADS's board of directors are considered experienced (5.5 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/07/15 07:29
End of Day Share Price 2025/07/15 00:00
Earnings2025/03/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

adidas AG is covered by 82 analysts. 24 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Daniela NedialkovaAtlantic Equities LLP
Volker BosseBaader Helvea Equity Research
Knut WollerBaader Helvea Equity Research