GoPro (GPRO) Stock Overview
Provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
GPRO Community Fair Values
Create NarrativeSee what 30 others think this stock is worth. Follow their fair value or set your own to get alerts.
GoPro, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$1.70 |
| 52 Week High | US$2.37 |
| 52 Week Low | US$0.40 |
| Beta | 1.41 |
| 1 Month Change | 20.57% |
| 3 Month Change | 166.21% |
| 1 Year Change | 37.10% |
| 3 Year Change | -72.09% |
| 5 Year Change | -61.54% |
| Change since IPO | -94.58% |
Recent News & Updates
Recent updates
GoPro's Future May Hinge On Monetizing AI Training Data, But It's Not So Easy
Aug 27Optimistic Investors Push GoPro, Inc. (NASDAQ:GPRO) Shares Up 72% But Growth Is Lacking
Jul 25
What GoPro, Inc.'s (NASDAQ:GPRO) 43% Share Price Gain Is Not Telling You
Jun 10Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
May 27GoPro, Inc. (NASDAQ:GPRO) First-Quarter Results: Here's What Analysts Are Forecasting For This Year
May 15GoPro, Inc.'s (NASDAQ:GPRO) Popularity With Investors Under Threat As Stock Sinks 33%
Apr 24
Diversified Supply Chain And New Products Will Transform Digital Imaging
GoPro's strategic innovations and cost reductions are expected to enhance profitability and net margins, despite market challenges and competition.GoPro, Inc. (NASDAQ:GPRO) Shares May Have Slumped 26% But Getting In Cheap Is Still Unlikely
Mar 04GoPro: Cost Cuts Are Not Sufficient To Stop Revenue From Bleeding
Dec 24GoPro, Inc. (NASDAQ:GPRO) Surges 28% Yet Its Low P/S Is No Reason For Excitement
Nov 12GoPro, Inc. (NASDAQ:GPRO) Just Reported Earnings, And Analysts Cut Their Target Price
Nov 09GoPro: Turnaround Measures Are In Place, But Saving This Brand Is Still Unlikely
Oct 12GoPro: Declining Margin, No Obvious Path To Growth
Jul 29Improved Revenues Required Before GoPro, Inc. (NASDAQ:GPRO) Stock's 28% Jump Looks Justified
Jul 17Here's Why Shareholders Should Examine GoPro, Inc.'s (NASDAQ:GPRO) CEO Compensation Package More Closely
May 29GoPro: Decent Catalysts With Attractive Valuation
May 16Some Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 27%
Apr 20GoPro Is Reverting To Old (Bad) Ways
Mar 06Some Confidence Is Lacking In GoPro, Inc. (NASDAQ:GPRO) As Shares Slide 28%
Feb 14Does GoPro (NASDAQ:GPRO) Have A Healthy Balance Sheet?
Feb 09GoPro: Expectations Neutral For Earnings
Feb 05A Piece Of The Puzzle Missing From GoPro, Inc.'s (NASDAQ:GPRO) 25% Share Price Climb
Nov 16The Return Trends At GoPro (NASDAQ:GPRO) Look Promising
Feb 16Why GoPro, Inc. (NASDAQ:GPRO) Could Be Worth Watching
Jan 25Is GoPro (NASDAQ:GPRO) A Risky Investment?
Jan 12Shareholder Returns
| GPRO | US Consumer Durables | US Market | |
|---|---|---|---|
| 7D | 38.2% | 3.2% | 1.9% |
| 1Y | 37.1% | -2.8% | 17.5% |
Return vs Industry: GPRO exceeded the US Consumer Durables industry which returned -3.8% over the past year.
Return vs Market: GPRO exceeded the US Market which returned 16.2% over the past year.
Price Volatility
| GPRO volatility | |
|---|---|
| GPRO Average Weekly Movement | 19.7% |
| Consumer Durables Industry Average Movement | 7.4% |
| Market Average Movement | 6.5% |
| 10% most volatile stocks in US Market | 17.3% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: GPRO's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: GPRO's weekly volatility has increased from 13% to 20% over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2002 | 696 | Nick Woodman | www.gopro.com |
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods.
GoPro, Inc. Fundamentals Summary
| GPRO fundamental statistics | |
|---|---|
| Market cap | US$284.73m |
| Earnings (TTM) | -US$108.53m |
| Revenue (TTM) | US$746.73m |
Is GPRO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| GPRO income statement (TTM) | |
|---|---|
| Revenue | US$746.73m |
| Cost of Revenue | US$486.78m |
| Gross Profit | US$259.95m |
| Other Expenses | US$368.48m |
| Earnings | -US$108.53m |
Last Reported Earnings
Jun 30, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.69 |
| Gross Margin | 34.81% |
| Net Profit Margin | -14.53% |
| Debt/Equity Ratio | 100.6% |
How did GPRO perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/08/27 16:06 |
| End of Day Share Price | 2025/08/27 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
GoPro, Inc. is covered by 22 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mitchel Kummetz | Baird |
| Joseph Wolf | Barclays |
| Ryan Goodman | BofA Global Research |