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Cricut NasdaqGS:CRCT Stock Report

Last Price

US$4.36

Market Cap

US$908.7m

7D

6.2%

1Y

-17.9%

Updated

23 Apr, 2025

Data

Company Financials +

Cricut, Inc.

NasdaqGS:CRCT Stock Report

Market Cap: US$908.7m

CRCT Stock Overview

Engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. More details

CRCT fundamental analysis
Snowflake Score
Valuation2/6
Future Growth0/6
Past Performance4/6
Financial Health6/6
Dividends3/6

Rewards

Trading at 77.1% below our estimate of its fair value

Earnings grew by 17.1% over the past year

Risk Analysis

Earnings have declined by 21.4% per year over past 5 years


Community vs My Fair Value

Select a narrative for quick price alerts from the community, or create your own.

Cricut, Inc. Competitors

Helen of Troy

NasdaqGS:HELE

US$769.6m

Hamilton Beach Brands Holding

NYSE:HBB

US$259.0m

Q.E.P

OTCPK:QEPC

US$130.4m

Viomi Technology

NasdaqGS:VIOT

US$87.3m

Price History & Performance

Summary of share price highs, lows and changes for Cricut
Historical stock prices
Current Share PriceUS$4.36
52 Week HighUS$8.40
52 Week LowUS$3.94
Beta-0.074
1 Month Change-17.42%
3 Month Change-26.60%
1 Year Change-17.89%
3 Year Change-64.29%
5 Year Changen/a
Change since IPO-75.51%

Recent News & Updates

Cricut: Engagement Rates Remain Poor, But There Are Bright Spots

Mar 19

Recent updates

Cricut: Engagement Rates Remain Poor, But There Are Bright Spots

Mar 19

Cricut Is A 'Buy' After Emerging From The Hype Phase

Feb 07

Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture

Feb 06
Returns On Capital At Cricut (NASDAQ:CRCT) Paint A Concerning Picture

There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

Dec 17
There's Reason For Concern Over Cricut, Inc.'s (NASDAQ:CRCT) Massive 26% Price Jump

We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Nov 14
We Think Cricut's (NASDAQ:CRCT) Healthy Earnings Might Be Conservative

Cricut Inc.: There Are Still Visible Operational Headwinds

Nov 08

Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

Oct 08
Some Confidence Is Lacking In Cricut, Inc.'s (NASDAQ:CRCT) P/E

Cricut: Near-Term Outlook Continues To See Pressure From Poor Macro Backdrop

Sep 11

Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Aug 09
Is Cricut, Inc. (NASDAQ:CRCT) Trading At A 45% Discount?

Cricut: I Still Have Doubts, But The Turnaround Is Beginning To Visualize

Aug 07

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Jun 06
Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Cricut: Don't See Any Catalyst For Demand To Recover

Jun 04

Cricut: Expect Poor FY2024 Performance To Drag Down Valuation

Mar 22

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Feb 14
Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

Dec 30
Cricut, Inc.'s (NASDAQ:CRCT) Shareholders Might Be Looking For Exit

Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Sep 16
Cricut (NASDAQ:CRCT) May Have Issues Allocating Its Capital

Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return

May 24
Cricut (NASDAQ:CRCT) Is Reinvesting At Lower Rates Of Return

Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Mar 09
Is Cricut, Inc. (NASDAQ:CRCT) Expensive For A Reason? A Look At Its Intrinsic Value

Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Jan 31
Here's What's Concerning About Cricut's (NASDAQ:CRCT) Returns On Capital

Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Oct 18
Returns On Capital Signal Tricky Times Ahead For Cricut (NASDAQ:CRCT)

Cricut: Facing Strong Macro Headwinds

Sep 16

Shareholder Returns

CRCTUS Consumer DurablesUS Market
7D6.2%4.8%2.3%
1Y-17.9%-10.1%5.9%

Return vs Industry: CRCT underperformed the US Consumer Durables industry which returned -11.2% over the past year.

Return vs Market: CRCT underperformed the US Market which returned 3.6% over the past year.

Price Volatility

Is CRCT's price volatile compared to industry and market?
CRCT volatility
CRCT Average Weekly Movement7.7%
Consumer Durables Industry Average Movement7.7%
Market Average Movement7.8%
10% most volatile stocks in US Market16.5%
10% least volatile stocks in US Market4.1%

Stable Share Price: CRCT has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: CRCT's weekly volatility (8%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1969640Ashish Aroracricut.com

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations.

Cricut, Inc. Fundamentals Summary

How do Cricut's earnings and revenue compare to its market cap?
CRCT fundamental statistics
Market capUS$908.66m
Earnings (TTM)US$62.83m
Revenue (TTM)US$712.54m

14.7x

P/E Ratio

1.3x

P/S Ratio

Is CRCT overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
CRCT income statement (TTM)
RevenueUS$712.54m
Cost of RevenueUS$359.75m
Gross ProfitUS$352.79m
Other ExpensesUS$289.96m
EarningsUS$62.83m

Last Reported Earnings

Dec 31, 2024

Next Earnings Date

May 06, 2025

Earnings per share (EPS)0.30
Gross Margin49.51%
Net Profit Margin8.82%
Debt/Equity Ratio0%

How did CRCT perform over the long term?

See historical performance and comparison

Dividends

4.6%

Current Dividend Yield

68%

Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/04/23 12:05
End of Day Share Price 2025/04/23 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Cricut, Inc. is covered by 5 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrienne Yih-TennantBarclays
Asiya MerchantCitigroup Inc
Eric SheridanGoldman Sachs