Shopify will continue to grow into this ever growing market cementing itself as the go to option to start up an online presence.

E-commerce as a whole will continue to grow ~8-10% as consumers switch from in store to online experiences.

A great track record of management helping there clients and being able to invest effectively in the business ( minus the logistics business )

A capital light future being able to give great returns to investors.

Incredible subscription pricing power ( turns out when you run your whole business on Shopify you aren’t dying to switch ) this will contribute significantly to margins as the subscriptions are higher margin then merchant solutions.

Growth will slow but Shopify has a great runway ahead of it.

A stellar track record of innovation and product releases and I bet Shopify still has many products it can launch to help merchants and of course make money.

How well do narratives help inform your perspective?

Disclaimer

The user Butter_Bat has a position in NYSE:SHOP. Simply Wall St has no position in any of the companies mentioned. The author of this narrative is not affiliated with, nor authorised by Simply Wall St as a sub-authorised representative. This narrative is general in nature and explores scenarios and estimates created by the author. The narrative does not reflect the opinions of Simply Wall St, and the views expressed are the opinion of the author alone, acting on their own behalf. These scenarios are not indicative of the company's future performance and are exploratory in the ideas they cover. The fair value estimates are estimations only, and does not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that the author's analysis may not factor in the latest price-sensitive company announcements or qualitative material.