Icelandic Investing Ideas

Global Weekly Picks

€1.31k
FV
7.1% undervalued intrinsic discount
15.00%
Revenue growth p.a.
3k
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Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants

As global travel settles into a more normalized rhythm, Booking Holdings (NASDAQ: BKNG) is no longer riding a simple rebound story. Instead, it’s navigating a more nuanced phase—one defined by traveler selectivity, budget awareness, and a growing preference for flexibility across how people move from place to place.
US$5.47k
FV
8.5% undervalued intrinsic discount
7.77%
Revenue growth p.a.
1.3k
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ISK 124
16.9% overvalued intrinsic discount
Revenue
3.45% p.a.
Profit Margin
33.07%
Future PE
11.67x
Price in 2028
ISK 171.91