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Everyday Moats
A portfolio of companies I understand intimately through daily life and professional practice. Adopting Peter Lynch’s 'invest in what you know' philosophy, this list tracks market-leading brands that I personally use, wear, eat, or rely on for software infrastructure. I look for companies with durable moats and recognisable brand equity that allow for an 'edge' based on first-hand consumer experience.
Watching
20
| Company | Price & Valuation | FV & Narrative | Valuation | Growth | Analyst Target | |
|---|---|---|---|---|---|---|
KO Coca-Cola US$91.103.8% undervalued intrinsic discount 3.9%7D 11.8%3M | ||||||
700 Tencent Holdings HK$457.0041.5% undervalued intrinsic discount 3.9%7D 3.5%3M | ||||||
7203 Toyota Motor JP¥3,132.0015.3% undervalued intrinsic discount 3.7%7D 4.9%3M | ||||||
A005930 Samsung Electronics ₩281,500.0040.3% undervalued intrinsic discount 2.6%7D -3.8%3M | ||||||
MA Mastercard US$580.6313.0% undervalued intrinsic discount 2.0%7D 16.5%3M | ||||||
V Visa US$371.049.9% undervalued intrinsic discount 1.9%7D 12.8%3M | ||||||
NFLX Netflix US$79.593.4% overvalued intrinsic discount 1.8%7D -10.2%3M | ||||||
LULU lululemon athletica US$121.0719.3% undervalued intrinsic discount 1.3%7D -4.8%3M | ||||||
AAPL Apple US$309.353.0% undervalued intrinsic discount 1.1%7D 0.2%3M | ||||||
DIS Walt Disney US$107.7815.0% undervalued intrinsic discount 0.9%7D 4.6%3M | ||||||
GOOGL Alphabet US$344.8270.2% overvalued intrinsic discount -0.3%7D -10.0%3M | ||||||
MCD McDonald's US$270.9514.3% undervalued intrinsic discount -0.7%7D -4.0%3M | ||||||
MC LVMH Moët Hennessy - Louis Vuitton Société Européenne €452.5021.5% undervalued intrinsic discount -1.3%7D -5.3%3M | ||||||
COST Costco Wholesale US$947.7412.5% undervalued intrinsic discount -1.4%7D -7.8%3M | ||||||
AMZN Amazon.com US$258.6320.9% undervalued intrinsic discount -1.5%7D -2.9%3M | ||||||
AXP American Express US$336.0010.4% undervalued intrinsic discount -1.9%7D 7.8%3M | ||||||
MSFT Microsoft US$483.2421.6% overvalued intrinsic discount -2.5%7D 15.5%3M | ||||||
NVDA NVIDIA US$214.727.4% overvalued intrinsic discount -4.6%7D -0.3%3M | ||||||
META Meta Platforms US$549.906.2% undervalued intrinsic discount -6.8%7D -9.9%3M |
Watching
20
| Company | Price & Valuation | FV & Narrative | Valuation | Growth | Analyst Target | |
|---|---|---|---|---|---|---|
KO Coca-Cola 3.9%7D 11.8%3M | US$91.10 3.8% undervalued intrinsic discount | PE 27.4x | E 5.4% | US$94.70 | ||
700 Tencent Holdings 3.9%7D 3.5%3M | HK$457.00 41.5% undervalued intrinsic discount | PE 14.9x | E 6.5% | HK$665.15 | ||
7203 Toyota Motor 3.7%7D 4.9%3M | JP¥3,132.00 15.3% undervalued intrinsic discount | PE 8.3x | E 3.0% | JP¥3,702.32 | ||
A005930 Samsung Electronics 2.6%7D -3.8%3M | ₩281,500.00 40.3% undervalued intrinsic discount | PE 12.4x | E 31.7% | ₩470,155.64 | ||
MA Mastercard 2.0%7D 16.5%3M | US$580.63 13.0% undervalued intrinsic discount | PE 31.3x | E 11.1% | US$667.30 | ||
V Visa 1.9%7D 12.8%3M | US$371.04 9.9% undervalued intrinsic discount | PE 30.4x | E 11.8% | US$416.61 | ||
NFLX Netflix 1.8%7D -10.2%3M | US$79.59 3.4% overvalued intrinsic discount | PE 24.3x | E 11.4% | US$93.42 | ||
LULU lululemon athletica 1.3%7D -4.8%3M | US$121.07 19.3% undervalued intrinsic discount | PE 9.4x | E 1.9% | US$127.92 | ||
AAPL Apple 1.1%7D 0.2%3M | US$309.35 3.0% undervalued intrinsic discount | PE 35x | E 7.7% | US$324.45 | ||
DIS Walt Disney 0.9%7D 4.6%3M | US$107.78 15.0% undervalued intrinsic discount | PE 21.6x | E 12.0% | US$127.72 | ||
NKE NIKE 0.07%7D -8.8%3M | US$40.76 n/aintrinsic discount | The author hasn't set a fair value for NKE | PE 19.5x | E 8.8% | US$50.66 | |
GOOGL Alphabet -0.3%7D -10.0%3M | US$344.82 70.2% overvalued intrinsic discount | PE 17.3x | E -0.8% | US$428.07 | ||
MCD McDonald's -0.7%7D -4.0%3M | US$270.95 14.3% undervalued intrinsic discount | PE 21.8x | E 6.5% | US$316.06 | ||
MC LVMH Moët Hennessy - Louis Vuitton Société Européenne -1.3%7D -5.3%3M | €452.50 21.5% undervalued intrinsic discount | PE 20.5x | E 10.7% | €568.89 | ||
COST Costco Wholesale -1.4%7D -7.8%3M | US$947.74 12.5% undervalued intrinsic discount | PE 47.6x | E 8.8% | US$1,077.31 | ||
AMZN Amazon.com -1.5%7D -2.9%3M | US$258.63 20.9% undervalued intrinsic discount | PE 20.6x | E 6.4% | US$327.00 | ||
AXP American Express -1.9%7D 7.8%3M | US$336.00 10.4% undervalued intrinsic discount | PE 20.1x | E 9.1% | US$375.96 | ||
MSFT Microsoft -2.5%7D 15.5%3M | US$483.24 21.6% overvalued intrinsic discount | PE 26.8x | E 14.2% | US$569.45 | ||
NVDA NVIDIA -4.6%7D -0.3%3M | US$214.72 7.4% overvalued intrinsic discount | PE 32.6x | E 22.9% | US$304.73 | ||
META Meta Platforms -6.8%7D -9.9%3M | US$549.90 6.2% undervalued intrinsic discount | PE 20.6x | E 14.2% | US$754.14 |