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Everyday Moats
A portfolio of companies I understand intimately through daily life and professional practice. Adopting Peter Lynch’s 'invest in what you know' philosophy, this list tracks market-leading brands that I personally use, wear, eat, or rely on for software infrastructure. I look for companies with durable moats and recognisable brand equity that allow for an 'edge' based on first-hand consumer experience.
Watching
20
| Company | Price & Valuation | FV & Narrative | Valuation | Growth | Analyst Target | |
|---|---|---|---|---|---|---|
700 Tencent Holdings HK$478.8032.4% undervalued intrinsic discount 11.4%7D -5.8%3M | ||||||
AAPL Apple US$313.390.2% overvalued intrinsic discount 6.5%7D 20.3%3M | ||||||
7203 Toyota Motor JP¥2,889.0021.9% undervalued intrinsic discount 6.0%7D -13.3%3M | ||||||
NVDA NVIDIA US$204.122.1% overvalued intrinsic discount 3.3%7D 11.0%3M | ||||||
MCD McDonald's US$278.2516.0% undervalued intrinsic discount 3.3%7D -10.1%3M | ||||||
COST Costco Wholesale US$953.1312.0% undervalued intrinsic discount 3.1%7D -7.6%3M | ||||||
KO Coca-Cola US$83.403.0% undervalued intrinsic discount 2.6%7D 6.7%3M | ||||||
NFLX Netflix US$75.5933.8% undervalued intrinsic discount 1.9%7D -25.9%3M | ||||||
DIS Walt Disney US$96.7025.4% undervalued intrinsic discount 1.0%7D -3.1%3M | ||||||
MC LVMH Moët Hennessy - Louis Vuitton Société Européenne €484.9015.9% undervalued intrinsic discount 0.8%7D 0.2%3M | ||||||
AMZN Amazon.com US$243.6222.2% undervalued intrinsic discount 0.8%7D 4.3%3M | ||||||
GOOGL Alphabet US$361.9257.4% overvalued intrinsic discount 0.2%7D 13.6%3M | ||||||
MSFT Microsoft US$383.3417.7% undervalued intrinsic discount -0.2%7D 2.8%3M | ||||||
MA Mastercard US$519.8620.4% undervalued intrinsic discount -0.5%7D 3.2%3M | ||||||
V Visa US$347.5312.9% undervalued intrinsic discount -1.0%7D 12.7%3M | ||||||
META Meta Platforms US$603.1218.5% undervalued intrinsic discount -1.6%7D -4.0%3M | ||||||
LULU lululemon athletica US$113.6224.3% undervalued intrinsic discount -2.4%7D -31.8%3M | ||||||
AXP American Express US$336.397.4% undervalued intrinsic discount -3.3%7D 5.9%3M | ||||||
A005930 Samsung Electronics ₩277,500.0015.7% overvalued intrinsic discount -11.8%7D 36.0%3M |
Watching
20
| Company | Price & Valuation | FV & Narrative | Valuation | Growth | Analyst Target | |
|---|---|---|---|---|---|---|
700 Tencent Holdings 11.4%7D -5.8%3M | HK$478.80 32.4% undervalued intrinsic discount | PE 15.9x | E 7.9% | HK$695.96 | ||
AAPL Apple 6.5%7D 20.3%3M | US$313.39 0.2% overvalued intrinsic discount | PE 37.6x | E 8.7% | US$315.57 | ||
7203 Toyota Motor 6.0%7D -13.3%3M | JP¥2,889.00 21.9% undervalued intrinsic discount | PE 8.9x | E 5.0% | JP¥3,657.58 | ||
NVDA NVIDIA 3.3%7D 11.0%3M | US$204.12 2.1% overvalued intrinsic discount | PE 31x | E 22.2% | US$301.62 | ||
MCD McDonald's 3.3%7D -10.1%3M | US$278.25 16.0% undervalued intrinsic discount | PE 22.8x | E 6.7% | US$329.84 | ||
COST Costco Wholesale 3.1%7D -7.6%3M | US$953.13 12.0% undervalued intrinsic discount | PE 47.8x | E 8.8% | US$1,080.64 | ||
KO Coca-Cola 2.6%7D 6.7%3M | US$83.40 3.0% undervalued intrinsic discount | PE 26.2x | E 4.9% | US$86.22 | ||
NFLX Netflix 1.9%7D -25.9%3M | US$75.59 33.8% undervalued intrinsic discount | PE 23.8x | E 12.0% | US$113.49 | ||
DIS Walt Disney 1.0%7D -3.1%3M | US$96.70 25.4% undervalued intrinsic discount | PE 15x | E 6.3% | US$129.67 | ||
MC LVMH Moët Hennessy - Louis Vuitton Société Européenne 0.8%7D 0.2%3M | €484.90 15.9% undervalued intrinsic discount | PE 22.1x | E 9.5% | €576.93 | ||
AMZN Amazon.com 0.8%7D 4.3%3M | US$243.62 22.2% undervalued intrinsic discount | PE 28.9x | E 16.4% | US$312.91 | ||
GOOGL Alphabet 0.2%7D 13.6%3M | US$361.92 57.4% overvalued intrinsic discount | PE 27.6x | E 11.4% | US$432.10 | ||
MSFT Microsoft -0.2%7D 2.8%3M | US$383.34 17.7% undervalued intrinsic discount | PE 22.7x | E 13.4% | US$559.93 | ||
NKE NIKE -0.4%7D -2.5%3M | US$42.89 n/aintrinsic discount | The author hasn't set a fair value for NKE | PE 20.4x | E 8.4% | US$51.30 | |
MA Mastercard -0.5%7D 3.2%3M | US$519.86 20.4% undervalued intrinsic discount | PE 29.5x | E 11.1% | US$643.84 | ||
V Visa -1.0%7D 12.7%3M | US$347.53 12.9% undervalued intrinsic discount | PE 29.7x | E 11.0% | US$401.16 | ||
META Meta Platforms -1.6%7D -4.0%3M | US$603.12 18.5% undervalued intrinsic discount | PE 21.7x | E 13.9% | US$827.91 | ||
LULU lululemon athletica -2.4%7D -31.8%3M | US$113.62 24.3% undervalued intrinsic discount | PE 8.8x | E 2.5% | US$130.65 | ||
AXP American Express -3.3%7D 5.9%3M | US$336.39 7.4% undervalued intrinsic discount | PE 20.7x | E 8.9% | US$371.22 | ||
A005930 Samsung Electronics -11.8%7D 36.0%3M | ₩277,500.00 15.7% overvalued intrinsic discount | PE 22.1x | E 36.9% | ₩487,814.50 |