TSX:MFIFood
Does Team Canada Protein Partnership Redefine Maple Leaf Foods' Brand-Led Growth Story (TSX:MFI)?
Earlier this month, the Canadian Olympic Committee and Maple Leaf Foods Inc. announced a multi-year partnership naming Maple Leaf Foods the Official Protein Partner of Team Canada from the 2026 Milano-Cortina Olympics through the 2028 Los Angeles Games, alongside a national "Victory. But First, Protein" campaign launching in January.
This collaboration aligns Maple Leaf’s core protein brands with high-profile Canadian athletes and Olympic storytelling, potentially deepening consumer...