Harley-Davidson Tidigare resultatutveckling
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Harley-Davidson s intäkter har minskat med en genomsnittlig årlig takt på -7.1%, medan Auto -branschen såg intäkter på sjunkande på 10% årligen. Intäkterna har varit fallande med en genomsnittlig takt på 1.6% per år. Harley-Davidson s avkastning på eget kapital är 7.2% och den har en nettomarginal på 5.3%.
Viktig information
-7.09%
Tillväxttakt i vinsten
-2.92%
Tillväxttakt för EPS
| Auto Tillväxt i branschen | 23.94% |
| Intäkternas tillväxttakt | -1.57% |
| Avkastning på eget kapital | 7.22% |
| Nettomarginal | 5.34% |
| Senaste uppdateringen av resultatet | 31 Mar 2026 |
Senaste uppdateringar av tidigare prestationer
Recent updates
Uppdatering av berättelse • Apr 28
HOG: Brand Refresh And Buybacks Will Confront Ongoing Demand And Dealer Concerns
The analyst price target for Harley-Davidson has been trimmed by less than $0.05, as analysts reflect weaker revenue growth assumptions alongside slightly firmer profit margin and lower future P/E expectations, following a series of reduced Street targets and new Underweight ratings that highlight demand concerns and business uncertainty. Analyst Commentary Recent Street research on Harley-Davidson clusters around concern for demand, dealer health and the longer term direction of the business, with several firms trimming price targets and leaning cautious on the shares.Seeking Alpha • Apr 16
Harley-Davidson: Losing Its Grip On The Road Ahead
Summary Harley-Davidson faces persistent volume declines, an aging customer base, and intensifying competition, with recent balance sheet improvements failing to address core structural challenges. HOG's 2026 outlook signals a reset year, with HDMC operating income expected between a $40M loss and a $10M profit, reflecting ongoing margin and demand pressures. Management's cost-cutting and inventory actions may steady operations, but demographic headwinds, tariffs, and weak pricing power limit prospects for real growth. I maintain a 'hold' rating, as valuation reflects some risks but lacks catalysts for upside; investors should remain cautious given limited visibility into a turnaround. Read the full article on Seeking AlphaUppdatering av berättelse • Apr 13
HOG: Product Refresh And Buybacks Will Counter Ongoing Demand And Dealer Concerns
Harley-Davidson’s analyst price target has been modestly adjusted to $22.18, as analysts factor in slightly less severe revenue contraction and profit margin pressure, along with a higher assumed future P/E and a wave of recent target cuts and Underweight ratings that highlight concerns around demand, dealer health, and overall business direction. Analyst Commentary Recent Street research has leaned cautious, with several firms trimming price targets and initiating with Underweight or Neutral ratings.Uppdatering av berättelse • Mar 28
HOG: Product Refresh And Buybacks Will Offset Ongoing Demand And Dealer Pressures
Harley-Davidson's analyst price targets have been reset lower, with reductions from firms including UBS, Morgan Stanley, Baird, DA Davidson, and Citi. Wells Fargo also initiated coverage with an Underweight rating and a $15 target, as analysts highlight ongoing demand softness, dealer pressures, and uncertainty around the direction of the business.Uppdatering av berättelse • Mar 12
HOG: Product Refresh And Buybacks Will Support Future Brand And Margin Resilience
We are trimming our Harley-Davidson fair value estimate to $22.00 from $23.50, reflecting a series of lower Street price targets and analyst concerns about weak demand, dealer health, profit pressure, and higher implied future P/E expectations. Analyst Commentary Street research has tilted cautious on Harley-Davidson, with several firms reducing price targets and flagging execution and demand risks.Uppdatering av berättelse • Feb 25
HOG: Product Refresh And Share Repurchases Will Support Future Margin Stability
The updated analyst price target for Harley-Davidson has been revised to $23.50 from $26.50. This change reflects recent cuts across the Street as analysts factor in a choppy consumer backdrop, softer profit expectations, and adjusted powersports estimates following Q4 results and industry events.Uppdatering av berättelse • Feb 10
HOG: Inventory Actions And Lower Price Models Will Support Future Margin Stability
Narrative Update: Harley-Davidson Analysts have reduced their price targets on Harley-Davidson by up to $5, citing weaker retail conditions, margin pressure from clearing inventory, and an expected shift toward lower price point models. This is reflected in lower EPS estimates for coming periods.Analysartikel • Feb 09
Is Harley-Davidson (NYSE:HOG) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Uppdatering av berättelse • Jan 26
HOG: Inventory Cleanup And Dealer Health Efforts Will Support Future Margin Stability
Analysts have trimmed their fair value estimate for Harley-Davidson to $26.50 from $27.50, citing lower price targets and updated earnings expectations that reflect a softer retail backdrop, margin pressure from inventory clearance, and some product mix headwinds, even as recent commentary highlights efforts to improve dealer health and rebuild trust across the network. Analyst Commentary Recent research updates on Harley-Davidson point to a mixed setup, with price targets moving lower but with some constructive views on execution efforts and dealer health.Uppdatering av berättelse • Jan 09
HOG: New Leadership Actions Will Drive Inventory Cleanup And Margin Stability
Analysts have trimmed Harley-Davidson's blended price target to a range of about US$21 to US$30, citing concerns about weaker retail demand, inventory-related margin pressure and product mix. These factors are partly offset by confidence in new CEO led inventory actions and efforts to improve dealer health.Uppdatering av berättelse • Dec 18
HOG: New Leadership Will Drive Inventory Clearance And Future Margin Recovery
The analyst price target for Harley-Davidson has edged down by $0.10 as analysts factor in weaker retail demand, ongoing inventory clearance related margin pressure, and mixed views on the pace of recovery despite recent management actions to improve dealer health. Analyst Commentary Recent Street research reflects a divided view on Harley-Davidson's outlook, with some emphasizing operational progress and others highlighting structural headwinds that could weigh on valuation and earnings power.Analysartikel • Dec 06
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18
Harley-Davidson, Inc. ( NYSE:HOG ) has announced that it will pay a dividend of $0.18 per share on the 22nd of...Uppdatering av berättelse • Dec 04
HOG: New Leadership Will Drive Inventory Reset And Future Margin Stability
Harley-Davidson's analyst price target has been trimmed modestly, with fair value estimates easing by about $0.70 per share as analysts factor in weaker retail trends, margin pressure tied to inventory clearance, and a slightly lower future earnings multiple, despite ongoing efforts to improve dealer health and rebuild network trust. Analyst Commentary Recent Street research reflects a widening divide between cautious and constructive views on Harley-Davidson, with valuation resets incorporating both near term execution risk and potential upside from operational changes under new leadership.Uppdatering av berättelse • Nov 20
HOG: New Leadership Will Drive Dealer Health And Inventory Improvement
Harley-Davidson's analyst price target has been revised downward by $1 to $28. Analysts cite ongoing inventory challenges, cautious retail trends, and mixed outlooks on recent management changes as key factors influencing the adjustment.Analysartikel • Aug 29
A Piece Of The Puzzle Missing From Harley-Davidson, Inc.'s (NYSE:HOG) 26% Share Price Climb
Harley-Davidson, Inc. ( NYSE:HOG ) shareholders would be excited to see that the share price has had a great month...Analysartikel • Jul 18
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysartikel • Jun 16
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks
With a price-to-earnings (or "P/E") ratio of 8.3x Harley-Davidson, Inc. ( NYSE:HOG ) may be sending very bullish...Analysartikel • May 20
Harley-Davidson (NYSE:HOG) May Have Issues Allocating Its Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysartikel • Apr 22
Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching
While Harley-Davidson, Inc. ( NYSE:HOG ) might not have the largest market cap around , it saw significant share price...Analysartikel • Mar 18
There's No Escaping Harley-Davidson, Inc.'s (NYSE:HOG) Muted Earnings
Harley-Davidson, Inc.'s ( NYSE:HOG ) price-to-earnings (or "P/E") ratio of 7x might make it look like a strong buy...Seeking Alpha • Mar 04
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Summary Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance. Despite a P/E below 8, I don't believe HOG stock to be attractive. The company ultimately needs to stabilize its sales, which seems unlikely for now. Read the full article on Seeking AlphaAnalysartikel • Feb 20
Harley-Davidson's (NYSE:HOG) Upcoming Dividend Will Be Larger Than Last Year's
Harley-Davidson, Inc. ( NYSE:HOG ) will increase its dividend on the 14th of March to $0.18, which is 4.3% higher than...Analysartikel • Feb 16
Some Investors May Be Worried About Harley-Davidson's (NYSE:HOG) Returns On Capital
To avoid investing in a business that's in decline, there's a few financial metrics that can provide early indications...Analysartikel • Jan 31
Harley-Davidson (NYSE:HOG) Takes On Some Risk With Its Use Of Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Fördelning av intäkter och kostnader
Fördelning av intäkter och kostnader
Hur Harley-Davidson tjänar och spenderar pengar. Baserat på senast rapporterade resultat, på rullande tolvmånadersbasis.
Resultat- och intäktshistorik
| Datum | Intäkter | Intäkter | G+A Kostnader | FoU-kostnader |
|---|---|---|---|---|
| 31 Mar 26 | 4,316 | 230 | 939 | 0 |
| 31 Dec 25 | 4,473 | 339 | 887 | 0 |
| 30 Sep 25 | 4,665 | 501 | 867 | 0 |
| 30 Jun 25 | 4,475 | 243 | 868 | 0 |
| 31 Mar 25 | 4,786 | 354 | 873 | 0 |
| 31 Dec 24 | 5,187 | 455 | 904 | 0 |
| 30 Sep 24 | 5,552 | 598 | 922 | 0 |
| 30 Jun 24 | 5,951 | 678 | 948 | 0 |
| 31 Mar 24 | 5,777 | 637 | 936 | 0 |
| 31 Dec 23 | 5,836 | 707 | 932 | 0 |
| 30 Sep 23 | 5,926 | 723 | 989 | 0 |
| 30 Jun 23 | 6,025 | 785 | 967 | 0 |
| 31 Mar 23 | 6,049 | 823 | 917 | 0 |
| 31 Dec 22 | 5,755 | 741 | 882 | 0 |
| 25 Sep 22 | 5,629 | 721 | 843 | 0 |
| 26 Jun 22 | 5,346 | 623 | 834 | 0 |
| 27 Mar 22 | 5,409 | 613 | 871 | 0 |
| 31 Dec 21 | 5,336 | 650 | 1,041 | 0 |
| 30 Sep 21 | 5,045 | 532 | 786 | 0 |
| 27 Jun 21 | 4,845 | 489 | 808 | 0 |
| 28 Mar 21 | 4,179 | 191 | 814 | 0 |
| 31 Dec 20 | 4,054 | 1 | 1,053 | 0 |
| 27 Sep 20 | 4,401 | 111 | 1,170 | 0 |
| 30 Jun 20 | 4,508 | 78 | 1,202 | 0 |
| 31 Mar 20 | 5,276 | 365 | 1,237 | 0 |
| 31 Dec 19 | 5,362 | 424 | 1,182 | 0 |
| 29 Sep 19 | 5,435 | 411 | 1,048 | 0 |
| 30 Jun 19 | 5,479 | 438 | 1,047 | 0 |
| 31 Mar 19 | 5,559 | 485 | 1,061 | 0 |
| 31 Dec 18 | 5,717 | 531 | 1,255 | 0 |
| 30 Sep 18 | 5,800 | 539 | 1,067 | 0 |
| 01 Jul 18 | 5,635 | 494 | 1,057 | 0 |
| 01 Apr 18 | 5,687 | 510 | 1,031 | 0 |
| 31 Dec 17 | 5,647 | 522 | 1,017 | 0 |
| 24 Sep 17 | 5,529 | 561 | 993 | 0 |
| 25 Jun 17 | 5,653 | 606 | 997 | 0 |
| 26 Mar 17 | 5,748 | 628 | 1,031 | 0 |
| 31 Dec 16 | 5,996 | 692 | 1,062 | 0 |
| 25 Sep 16 | 6,066 | 687 | 1,082 | 0 |
| 26 Jun 16 | 6,109 | 713 | 1,071 | 0 |
| 27 Mar 16 | 6,072 | 733 | 1,054 | 0 |
| 31 Dec 15 | 5,995 | 752 | 1,040 | 0 |
| 27 Sep 15 | 6,015 | 784 | 1,027 | 0 |
| 28 Jun 15 | 5,999 | 794 | 1,028 | 0 |
Kvalitetsintäkter: HOG har inkomster av hög kvalitet.
Växande vinstmarginal: HOG s nuvarande netto vinstmarginaler (5.3%) är lägre än förra året (7.4%).
Fritt kassaflöde vs resultatanalys
Analys av tidigare vinsttillväxt
Resultatutveckling: HOG s intäkter har minskat med 7.1% per år under de senaste 5 åren.
Accelererande tillväxt: HOG s har haft negativ intäktstillväxt under det senaste året, så det kan inte jämföras med dess 5-åriga genomsnitt.
Resultat vs industri: HOG hade negativ intäktstillväxt ( -34.8% ) under det senaste året, vilket gör det svårt att jämföra med branschens genomsnitt Auto ( -36.8% ).
Avkastning på eget kapital
Hög ROE: HOG s avkastning på eget kapital ( 7.2% ) anses vara låg.
Avkastning på tillgångar
Avkastning på sysselsatt kapital
Upptäck starka bolag som tidigare presterat bra
Företagsanalys och finansiella data Status
| Uppgifter | Senast uppdaterad (UTC-tid) |
|---|---|
| Analys av företag | 2026/05/22 13:23 |
| Aktiekurs vid dagens slut | 2026/05/22 00:00 |
| Intäkter | 2026/03/31 |
| Årlig intjäning | 2025/12/31 |
Datakällor
Den data som används i vår företagsanalys kommer från S&P Global Market Intelligence LLC. Följande data används i vår analysmodell för att generera denna rapport. Data är normaliserade vilket kan medföra en fördröjning från det att källan är tillgänglig.
| Paket | Uppgifter | Tidsram | Exempel US-källa |
|---|---|---|---|
| Företagets finansiella ställning | 10 år |
| |
| Analytikernas konsensusuppskattningar | +3 år |
|
|
| Marknadspriser | 30 år |
| |
| Ägarskap | 10 år |
| |
| Förvaltning | 10 år |
| |
| Viktiga utvecklingstendenser | 10 år |
|
* Exempel för amerikanska värdepapper, för icke-amerikanska värdepapper används motsvarande regelverk och källor.
Om inget annat anges är all finansiell data baserad på en årsperiod men uppdateras kvartalsvis. Detta kallas data för efterföljande tolv månader (TTM) eller senaste tolv månader (LTM). Lär dig mer om detta.
Analysmodell och snöflinga
Detaljer om analysmodellen som användes för att skapa den här rapporten finns på vår Github-sida, vi har också guider om hur du använder våra rapporter och tutorials på Youtube.
Lär dig mer om det team i världsklass som utformade och byggde analysmodellen Simply Wall St.
Industri- och sektormått
Våra bransch- och sektionsmått beräknas var sjätte timme av Simply Wall St, detaljer om vår process finns tillgängliga på Github.
Källor för analytiker
Harley-Davidson, Inc. bevakas av 29 analytiker. 12 av dessa analytiker lämnade de uppskattningar av intäkter eller resultat som användes som indata till vår rapport. Analytikernas inskickade estimat uppdateras löpande under dagen.
| Analytiker | Institution |
|---|---|
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |
| Felicia Kantor Hendrix | Barclays |