Pricer AB (publ)

OM:PRIC B Aktierapport

Börsvärde: SEK 633.3m

Pricer Förvaltning

Förvaltning kriterier kontrolleras 1/4

Pricer VD är Magnus Larsson, utsedd i Feb 2022, har en mandatperiod på 4.25 år. totala årliga ersättningen är SEK 6.60M, bestående av 69.7% lön 30.3% bonusar, inklusive företagsaktier och optioner. äger direkt 0.054% av företagets aktier, värda SEK 343.61K. Den genomsnittliga mandatperioden för ledningsgruppen och styrelsen är 3.3 år respektive 2.9 år.

Viktig information

Magnus Larsson

Verkställande direktör

SEK 6.6m

Total ersättning

VD-lön i procent69.70%
Anställning som VD4.3yrs
Ägande av VD0.05%
Ledningens genomsnittliga anställningstid3.3yrs
Styrelsens genomsnittliga mandatperiod2.9yrs

Senaste uppdateringar av ledningen

Recent updates

Analysuppdatering May 03

PRIC B: Franchise And Canadian Rollout Will Drive Long Term Upside

Analysts have adjusted their price target for Pricer from SEK 6.25 to SEK 5.45. This reflects updated assumptions for a lower revenue growth rate, slimmer profit margins and a higher future P/E multiple.
Analysuppdatering Apr 18

PRIC B: Franchise Exposure To Carrefour Will Support Future Upside

Analysts have maintained their SEK price target for Pricer at SEK 6.25, indicating a broadly unchanged view on fair value while fine tuning assumptions around the discount rate, revenue growth, profit margin and future P/E to reflect updated risk and earnings expectations. What's in the News Carrefour has added another supplier for digital in-store solutions in France, ending Pricer's role as exclusive supplier but keeping Pricer as a key partner across an installed base of more than 1,200 French stores (Key Developments).
Analysuppdatering Apr 04

PRIC B: Franchise Momentum And New Platform Rollout Will Support Future Upside

Analysts now see Pricer's fair value holding at SEK 6.25 per share, with only a slight adjustment to inputs such as discount rate and future P/E assumptions, and are keeping their price target aligned with these updated valuation drivers. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
Analysuppdatering Mar 21

PRIC B: Index Inclusion And Franchise Exposure Will Support Future Upside Potential

Analysts have trimmed their fair value estimate for Pricer from SEK 7.13 to SEK 6.25, pointing to a slightly higher discount rate and a lower assumed future P/E multiple as the key drivers behind the updated price target. What's in the News Carrefour appoints an additional supplier for electronic shelf labels in France, reducing Pricer's exclusivity.
Ny analys Mar 07

Digital Store Transformation And AI Driven Retail Operations Will Unlock Significant Upside Potential

Catalysts About Pricer Pricer supplies electronic shelf labels and software for in store communication and digitalization for physical retailers. What are the underlying business or industry changes driving this perspective?
Analysuppdatering Mar 06

PRIC B: New Index Addition And Plus Order Will Support Upside Potential

Analysts have maintained their SEK fair value estimate for Pricer at SEK 7.13, with only minor adjustments to the discount rate and future P/E assumptions. As a result, this update focuses more on refining the model inputs than on changing the overall price target narrative.
Analysuppdatering Feb 20

PRIC B: New Retail Contracts Will Support Future Upside Potential

Analysts have reduced their price target on Pricer by SEK0.88 to reflect updated views on fair value, growth, margins and future P/E expectations, resulting in a more measured outlook for the shares. What's in the News Carrefour, where Pricer has been the exclusive supplier of electronic shelf labels in France, is adding an additional supplier for digital in-store solutions.
Ny analys Feb 20

Slow Digitalization And Retailer Caution Will Test Earnings Before Long Term Store Trends Help

Catalysts About Pricer Pricer supplies electronic shelf labels and in store digital communication solutions for physical retailers. What are the underlying business or industry changes driving this perspective?
Analysartikel Feb 13

It's Down 27% But Pricer AB (publ) (STO:PRIC B) Could Be Riskier Than It Looks

Pricer AB (publ) ( STO:PRIC B ) shareholders won't be pleased to see that the share price has had a very rough month...
Analysartikel Feb 12

Pricer (STO:PRIC B) Takes On Some Risk With Its Use Of Debt

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysartikel Oct 28

Results: Pricer AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts

Pricer AB (publ) ( STO:PRIC B ) defied analyst predictions to release its quarterly results, which were ahead of market...
Analysartikel Sep 24

Slowing Rates Of Return At Pricer (STO:PRIC B) Leave Little Room For Excitement

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Analysartikel Jul 23

Analysts Just Slashed Their Pricer AB (publ) (STO:PRIC B) EPS Numbers

Market forces rained on the parade of Pricer AB (publ) ( STO:PRIC B ) shareholders today, when the analysts downgraded...
Analysartikel Jul 19

Pricer AB (publ) Just Reported A Surprise Loss: Here's What Analysts Think Will Happen Next

Pricer AB (publ) ( STO:PRIC B ) shareholders are probably feeling a little disappointed, since its shares fell 6.8% to...
Analysartikel Jul 18

Pricer (STO:PRIC B) Seems To Use Debt Rather Sparingly

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysartikel Jun 19

Is Now The Time To Look At Buying Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw significant share price...
Analysartikel Apr 27

Pricer AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

One of the biggest stories of last week was how Pricer AB (publ) ( STO:PRIC B ) shares plunged 26% in the week since...
Analysartikel Apr 25

Positive Sentiment Still Eludes Pricer AB (publ) (STO:PRIC B) Following 30% Share Price Slump

Unfortunately for some shareholders, the Pricer AB (publ) ( STO:PRIC B ) share price has dived 30% in the last thirty...
Analysartikel Apr 17

Pricer (STO:PRIC B) Hasn't Managed To Accelerate Its Returns

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Analysartikel Feb 11

Pricer AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

As you might know, Pricer AB (publ) ( STO:PRIC B ) last week released its latest yearly, and things did not turn out so...
User avatar
Ny analys Feb 06

Launching ‘Avenue’ Will Revolutionize Retail Shelf Spaces

Strategic shift towards in-store digitalization aims for long-term growth and strengthened client relationships, boosting revenue and market share.
Analysartikel Dec 14

Here's Why Pricer (STO:PRIC B) Can Manage Its Debt Responsibly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysartikel Oct 25

Should You Think About Buying Pricer AB (publ) (STO:PRIC B) Now?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it saw a decent share price growth...
Analysartikel Jul 25

Pricer's (STO:PRIC B) Earnings Are Of Questionable Quality

Investors were disappointed with Pricer AB (publ)'s ( STO:PRIC B ) earnings, despite the strong profit numbers. We...
Analysartikel Jun 01

Is Now An Opportune Moment To Examine Pricer AB (publ) (STO:PRIC B)?

While Pricer AB (publ) ( STO:PRIC B ) might not have the largest market cap around , it led the OM gainers with a...
Analysartikel Apr 02

Returns On Capital At Pricer (STO:PRIC B) Paint A Concerning Picture

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Analysartikel Feb 15

Pricer AB (publ) (STO:PRIC B) Stock Rockets 28% But Many Are Still Ignoring The Company

Pricer AB (publ) ( STO:PRIC B ) shareholders have had their patience rewarded with a 28% share price jump in the last...
Analysartikel Feb 09

Is Pricer (STO:PRIC B) A Risky Investment?

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Analysartikel Dec 29

Investors Aren't Entirely Convinced By Pricer AB (publ)'s (STO:PRIC B) Revenues

Pricer AB (publ)'s ( STO:PRIC B ) price-to-sales (or "P/S") ratio of 0.5x might make it look like a buy right now...

Analys av ersättningar till VD

Hur har Magnus Larsson:s ersättning förändrats jämfört med Pricer:s resultat?
DatumTotal ersättningLönFöretagets resultat
Mar 31 2026n/an/a

SEK 14m

Dec 31 2025SEK 7mSEK 5m

SEK 1m

Sep 30 2025n/an/a

SEK 23m

Jun 30 2025n/an/a

SEK 33m

Mar 31 2025n/an/a

SEK 111m

Dec 31 2024SEK 5mSEK 4m

SEK 132m

Sep 30 2024n/an/a

SEK 103m

Jun 30 2024n/an/a

SEK 52m

Mar 31 2024n/an/a

-SEK 6m

Dec 31 2023SEK 5mSEK 4m

-SEK 48m

Sep 30 2023n/an/a

-SEK 39m

Jun 30 2023n/an/a

-SEK 25m

Mar 31 2023n/an/a

-SEK 13m

Dec 31 2022SEK 5mSEK 3m

SEK 5m

Ersättning vs marknad: Magnus s total kompensation ($USD 716.86K ) är över genomsnittet för företag av liknande storlek på Swedish marknaden ($USD 322.00K ).

Ersättning vs inkomst: Ersättningen för Magnus har ökat med mer än 20 % medan företagets intäkter har minskat med mer än 20 % det senaste året.


VD OCH KONCERNCHEF

Magnus Larsson (55 yo)

4.3yrs
Anställning
SEK 6,600,000
Kompensation

Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...


Ledningsgrupp

NamnPositionAnställningKompensationÄgarskap
Magnus Larsson
President & CEO4.3yrsSEK 6.60m0.054%
SEK 343.6k
Claes Wenthzel
Chief Financial Officer2.3yrsinga uppgifter0.33%
SEK 2.1m
Ken Hansen
Chief Operating Officer1.3yrsinga uppgifter0.033%
SEK 210.4k
Cecilia Vinell
Senior VP of People & Communicationsno datainga uppgifteringa uppgifter
Chris Chalkitis
Chief Digital Officer7.3yrsinga uppgifter0.024%
SEK 153.1k
Mats Arnehall
Chief Growth Officer4.3yrsinga uppgifter0.061%
SEK 385.0k
Finn Wikander
Chief Product Officer3.3yrsinga uppgifteringa uppgifter
Kajsa Blixth
Chief Commercial Officer1.3yrsinga uppgifteringa uppgifter
3.3yrs
Genomsnittlig anställningstid
55yo
Genomsnittlig ålder

Erfaren ledning: PRIC B s ledningsgrupp anses vara erfaren ( 3.3 års genomsnittlig anställningstid).


Styrelseledamöter

NamnPositionAnställningKompensationÄgarskap
Giulia Nobili
Independent Directorless than a yearinga uppgifteringa uppgifter
Emil Ahlberg
Independent Director2.9yrsSEK 400.00k0.22%
SEK 1.4m
Ole Jensen
Independent Director2.9yrsSEK 400.00kinga uppgifter
Bernt Ingman
Independent Chairman of Board2.9yrsSEK 800.00k0.089%
SEK 565.9k
Jenni Virnes
Independent Director10.3yrsSEK 400.00kinga uppgifter
Linda Pimmeshofer
Independent Director2yrsSEK 400.00kinga uppgifter
2.9yrs
Genomsnittlig anställningstid
53.5yo
Genomsnittlig ålder

Erfaren styrelse: PRIC B s styrelse anses inte vara erfaren ( 2.9 års genomsnittlig mandatperiod), vilket föreslår en ny styrelse.


Företagsanalys och finansiella data Status

UppgifterSenast uppdaterad (UTC-tid)
Analys av företag2026/05/08 02:02
Aktiekurs vid dagens slut2026/05/08 00:00
Intäkter2026/03/31
Årlig intjäning2025/12/31

Datakällor

Den data som används i vår företagsanalys kommer från S&P Global Market Intelligence LLC. Följande data används i vår analysmodell för att generera denna rapport. Data är normaliserade vilket kan medföra en fördröjning från det att källan är tillgänglig.

PaketUppgifterTidsramExempel US-källa
Företagets finansiella ställning10 år
  • Resultaträkning
  • Kassaflödesanalys
  • Balansräkning
Analytikernas konsensusuppskattningar+3 år
  • Prognos för finansiella poster
  • Analytikernas prismål
Marknadspriser30 år
  • Aktiekurser
  • Utdelningar, splittar och åtgärder
Ägarskap10 år
  • Största aktieägare
  • Insiderhandel
Förvaltning10 år
  • Ledningsgrupp
  • Styrelse och verkställande direktörer
Viktiga utvecklingstendenser10 år
  • Företagsmeddelanden

* Exempel för amerikanska värdepapper, för icke-amerikanska värdepapper används motsvarande regelverk och källor.

Om inget annat anges är all finansiell data baserad på en årsperiod men uppdateras kvartalsvis. Detta kallas data för efterföljande tolv månader (TTM) eller senaste tolv månader (LTM). Lär dig mer om detta.

Analysmodell och snöflinga

Detaljer om analysmodellen som användes för att skapa den här rapporten finns på vår Github-sida, vi har också guider om hur du använder våra rapporter och tutorials på Youtube.

Lär dig mer om det team i världsklass som utformade och byggde analysmodellen Simply Wall St.

Industri- och sektormått

Våra bransch- och sektionsmått beräknas var sjätte timme av Simply Wall St, detaljer om vår process finns tillgängliga på Github.

Källor för analytiker

Pricer AB (publ) bevakas av 5 analytiker. 1 av dessa analytiker lämnade de uppskattningar av intäkter eller resultat som användes som indata till vår rapport. Analytikernas inskickade estimat uppdateras löpande under dagen.

AnalytikerInstitution
null nullABG Sundal Collier
null nullABG Sundal Collier Sponsored
Erik GranströmDNB Carnegie