Hugo Boss (BOSS) Aktievy
Hugo Boss AG, tillsammans med sina dotterbolag, tillhandahåller kläder, skor och accessoarer för män och kvinnor över hela världen. Mer information
| Snöflinga Score | |
|---|---|
| Värdering | 4/6 |
| Framtida tillväxt | 1/6 |
| Tidigare resultat | 3/6 |
| Finansiell hälsa | 6/6 |
| Utdelningar | 0/6 |
Belöningar
Riskanalys
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BOSS Community Fair Values
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Analyst Price Targets
Top Community Narratives
Hugo Boss
41.8% undervärderad intrinsisk rabatt
Fashion in Transition: expacted Recovery in 2025-26
View narrativeKG
Published 1 Jul 2024
Hugo Boss AG Konkurrenter
Prishistorik och prestanda
| Historiska aktiekurser | |
|---|---|
| Aktuell aktiekurs | €38.24 |
| 52 veckors högsta | €42.42 |
| 52 veckors lägsta | €33.85 |
| Beta | 0.67 |
| 1 månads förändring | 1.41% |
| 3 månaders förändring | -2.70% |
| 1 års förändring | -7.68% |
| 3 års förändring | -42.74% |
| 5 års förändring | -22.51% |
| Förändring sedan börsintroduktionen | 572.87% |
Senaste nyheter och uppdateringar
Uppdatering av berättelse • Aug 18
BOSS: Brand Revamp And Takeover Rejection Will Support Future Re Rating
Analysts have raised the Hugo Boss fair value estimate from about €47.01 to about €49.91, citing fresh research that points to a successful brand revamp and refreshed coverage with price targets clustered around €40 to €50. Analyst Commentary Recent research on Hugo Boss points to a constructive view from bullish analysts, who see the refreshed brand and execution as key supports for the current fair value range.Uppdatering av berättelse • Aug 04
BOSS: Takeover Rejection And Margin Execution Will Drive Future Re Rating Potential
Analysts have trimmed their Hugo Boss price target by about €7, reflecting slightly more cautious valuation assumptions, while updating inputs such as revenue growth, profit margin and future P/E expectations. What’s in the News for Hugo Boss Hugo Boss has urged shareholders to reject Frasers Group's £2.3b offer, priced at €38 per share, stating that the bid undervalues the company and does not reflect its intrinsic worth or long term growth potential.
Uppdatering av berättelse • Jul 21
BOSS: Takeover Rejection And Margin Assumptions Will Shape Future P/E Multiple
The analyst price target for Hugo Boss has been adjusted to approximately €41 from about €39, with analysts citing updated assumptions on discount rates, profit margins and future P/E expectations, alongside recent Street research that includes a modest €1 reduction from one major bank. What's in the News Hugo Boss is urging shareholders to reject Frasers Group's voluntary takeover offer of €38 per share, arguing that the bid undervalues the company and its longer term plans, according to recent media reports.
Uppdatering av berättelse • Jul 07
BOSS: Future Returns Will Likely Stabilize As Final Takeover Offer Caps Upside
Hugo Boss has had its analyst fair value estimate revised from €33.00 to €36.50. Analysts cite updated assumptions on discount rates, revenue trends, profit margins and future P/E expectations to support the new target.Recent updates
Uppdatering av berättelse • Aug 18
BOSS: Brand Revamp And Takeover Rejection Will Support Future Re Rating
Analysts have raised the Hugo Boss fair value estimate from about €47.01 to about €49.91, citing fresh research that points to a successful brand revamp and refreshed coverage with price targets clustered around €40 to €50. Analyst Commentary Recent research on Hugo Boss points to a constructive view from bullish analysts, who see the refreshed brand and execution as key supports for the current fair value range.Uppdatering av berättelse • Aug 04
BOSS: Takeover Rejection And Margin Execution Will Drive Future Re Rating Potential
Analysts have trimmed their Hugo Boss price target by about €7, reflecting slightly more cautious valuation assumptions, while updating inputs such as revenue growth, profit margin and future P/E expectations. What’s in the News for Hugo Boss Hugo Boss has urged shareholders to reject Frasers Group's £2.3b offer, priced at €38 per share, stating that the bid undervalues the company and does not reflect its intrinsic worth or long term growth potential.Uppdatering av berättelse • Jul 21
BOSS: Takeover Rejection And Margin Assumptions Will Shape Future P/E Multiple
The analyst price target for Hugo Boss has been adjusted to approximately €41 from about €39, with analysts citing updated assumptions on discount rates, profit margins and future P/E expectations, alongside recent Street research that includes a modest €1 reduction from one major bank. What's in the News Hugo Boss is urging shareholders to reject Frasers Group's voluntary takeover offer of €38 per share, arguing that the bid undervalues the company and its longer term plans, according to recent media reports.Uppdatering av berättelse • Jul 07
BOSS: Future Returns Will Likely Stabilize As Final Takeover Offer Caps Upside
Hugo Boss has had its analyst fair value estimate revised from €33.00 to €36.50. Analysts cite updated assumptions on discount rates, revenue trends, profit margins and future P/E expectations to support the new target.Uppdatering av berättelse • Jun 23
BOSS: Future Returns Will Likely Soften As Takeover Premium Limits Upside
Analysts have raised their fair value estimate for Hugo Boss from €28.00 to €33.00, reflecting updated assumptions around discount rates, revenue trends, margins, and a higher future P/E multiple that aligns with recent price target revisions on the stock. Analyst Commentary Recent Street research on Hugo Boss shows that some bearish analysts remain cautious, with price targets adjusted slightly lower even as the fair value estimate has moved to €33.00.Uppdatering av berättelse • Jun 05
BOSS: Future Margin Execution And Buybacks Will Drive Re Rating Potential
Narrative Update The updated analyst price target for Hugo Boss moves slightly higher to about €54.36 from roughly €54.23. Analysts point to modestly adjusted assumptions around discount rates, profit margins, long term revenue growth, and future P/E expectations.Uppdatering av berättelse • May 15
BOSS: Share Buyback And Modest Margin Assumptions Will Support Future P/E Multiple
Hugo Boss' updated analyst price target is slightly lower at about €39.02. Analysts cite adjusted discount rates, a different revenue growth outlook, modestly higher profit margin assumptions and a higher future P/E multiple, in line with recent mixed target tweaks from Deutsche Bank, Citi and Morgan Stanley.Uppdatering av berättelse • Apr 30
BOSS: Future Returns Will Likely Soften As Execution Risks Cap Upside Potential
Narrative Update on Hugo Boss The analyst price target range for Hugo Boss has been adjusted modestly higher into the high €30s to low €40s, as analysts refine their views on growth, margins and P/E assumptions. This is reflected in several recent target moves including Deutsche Bank at €42, Citi at €39.50 and Morgan Stanley at €39.Uppdatering av berättelse • Apr 16
BOSS: Share Buyback And Margin Resilience Will Support Future Earnings Multiple
The analyst price target for Hugo Boss has edged down by about €1 to €39, as analysts factor in a higher discount rate and softer revenue growth assumptions, while keeping profit margin and future P/E expectations broadly steady. Analyst Commentary Recent Street research around Hugo Boss has focused on fine tuning price targets rather than making big calls on earnings quality or balance sheet risk.Uppdatering av berättelse • Apr 01
BOSS: Future Returns Will Likely Weaken As Margin Risks Intensify
Analysts have trimmed the Hugo Boss fair value estimate by €1 to €28, reflecting slightly softer margin assumptions. At the same time, recent price target adjustments from major banks highlight a mixed but engaged research backdrop around the shares.Uppdatering av berättelse • Mar 18
BOSS: Future Execution On Branding And Margins Will Drive Re Rating Potential
Hugo Boss's analyst fair value estimate has edged up from €53.56 to €54.23, as analysts lift price targets into the €39 to €42 range, while reflecting slightly lower revenue growth assumptions, a modestly higher profit margin outlook, and a small adjustment to the P/E multiple used. Analyst Commentary Recent Street research shows a cluster of price targets for Hugo Boss in the €39 to €42 range, with ratings framed around Neutral, Hold, or Equal Weight.Uppdatering av berättelse • Mar 04
BOSS: Execution On Branding And Margins Will Support Future Upside
Narrative Update The analyst price target for Hugo Boss has been trimmed slightly, with fair value moving from about €53.71 to €53.56 as analysts factor in a higher discount rate, modestly adjusted revenue growth assumptions, a small tweak to profit margins, and a lower future P/E multiple. Analyst Commentary Recent research opinion on Hugo Boss has been mixed, with some cautious views offset by more constructive takes from bullish analysts who see room for execution upside and improved shareholder returns over time.Uppdatering av berättelse • Feb 18
BOSS: Future Returns Will Likely Weaken As Discount Rate And P/E Reset
Analysts have trimmed their Hugo Boss price target to €29.00. This reflects slightly higher discount rate assumptions and modestly softer expectations for revenue growth, profit margins, and future P/E, in line with recent cautious Street commentary including the downgrade at RBC Capital.Uppdatering av berättelse • Feb 04
BOSS: Future Returns Will Likely Struggle As P/E Expectations Reset
Analysts have trimmed their price targets on Hugo Boss, with moves such as Citi's cut to €38.70 from €40 reflecting updated views on discount rates, revenue expectations, margins, and future P/E assumptions. Analyst Commentary Bearish analysts are signaling a more cautious stance on Hugo Boss, with recent research pointing to a mix of valuation questions and execution risks that could weigh on sentiment.Uppdatering av berättelse • Jan 20
BOSS: Higher P/E Confidence Will Support Future Upside Despite Cautious Assumptions
The analyst price target for Hugo Boss has been adjusted to €38.70 from €40, as analysts incorporate slightly higher discount rates along with modest revisions to assumptions on fair value, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Analysts are fine tuning their views on Hugo Boss, with the latest move being a reduction in the stated price target to €38.70 from €40 while keeping a Neutral stance.Uppdatering av berättelse • Jan 06
BOSS: Higher Future P/E Assumptions Will Support Upside Potential
Narrative Update: Hugo Boss The analyst price target for Hugo Boss has been trimmed by €1.30 to €38.70, as analysts factor in updated assumptions for fair value, discount rate, revenue growth, profit margins, and a higher future P/E multiple. Analyst Commentary Recent commentary points to a more balanced stance on Hugo Boss, with the reduced price target to €38.70 framed as a recalibration of valuation assumptions rather than a clear shift in sentiment.Analysartikel • Dec 21
Hugo Boss (ETR:BOSS) Is Looking To Continue Growing Its Returns On Capital
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Uppdatering av berättelse • Dec 18
BOSS: Future Earnings Will Likely Struggle With Slowing Revenue Momentum
Analysts have trimmed their fair value estimate for Hugo Boss to EUR 29.00 from EUR 34.00, reflecting lowered revenue growth expectations, a slightly higher discount rate, modestly weaker profit margins, and a higher assumed future P E multiple in line with recent target cuts from the Street. Analyst Commentary Recent target reductions from bearish analysts underscore a more cautious stance on Hugo Boss, with downside risks increasingly framed around execution challenges and slower top line growth.Uppdatering av berättelse • Dec 04
BOSS: Motorsports Partnership Will Support Future Premium Earnings Multiple Upside
The analyst price target for Hugo Boss has been reduced by approximately EUR 3.50, as analysts factor in slower expected revenue growth, slightly lower profit margins, and a higher required return, partly offset by a higher assumed future earnings multiple. Analyst Commentary Recent Street research reflects a more cautious stance on Hugo Boss, with modest reductions in price targets that nonetheless remain above current levels, indicating limited but still positive upside potential.Analysartikel • Nov 28
Is It Time To Consider Buying Hugo Boss AG (ETR:BOSS)?
While Hugo Boss AG ( ETR:BOSS ) might not have the largest market cap around , it saw significant share price movement...Analysartikel • Nov 07
Here's What Analysts Are Forecasting For Hugo Boss AG (ETR:BOSS) After Its Third-Quarter Results
Hugo Boss AG ( ETR:BOSS ) shareholders are probably feeling a little disappointed, since its shares fell 6.9% to €36.71...Analysartikel • Sep 29
Here's Why Hugo Boss (ETR:BOSS) Can Manage Its Debt Responsibly
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it might be obvious that you need to...Analysartikel • Sep 12
Returns At Hugo Boss (ETR:BOSS) Are On The Way Up
What trends should we look for it we want to identify stocks that can multiply in value over the long term? In a...Analysartikel • Aug 25
Little Excitement Around Hugo Boss AG's (ETR:BOSS) Earnings
When close to half the companies in Germany have price-to-earnings ratios (or "P/E's") above 20x, you may consider Hugo...Analysartikel • Aug 07
Hugo Boss AG (ETR:BOSS) Just Released Its Half-Year Earnings: Here's What Analysts Think
XTRA:BOSS 1 Year Share Price vs Fair Value Explore Hugo Boss's Fair Values from the Community and select yours Last...Analysartikel • Jul 24
When Should You Buy Hugo Boss AG (ETR:BOSS)?
Hugo Boss AG ( ETR:BOSS ), might not be a large cap stock, but it led the XTRA gainers with a relatively large price...Analysartikel • Jun 13
Investors Met With Slowing Returns on Capital At Hugo Boss (ETR:BOSS)
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysartikel • May 26
Is Hugo Boss (ETR:BOSS) A Risky Investment?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysartikel • Apr 07
Insufficient Growth At Hugo Boss AG (ETR:BOSS) Hampers Share Price
With a price-to-earnings (or "P/E") ratio of 10.8x Hugo Boss AG ( ETR:BOSS ) may be sending bullish signals at the...Analysartikel • Mar 20
Hugo Boss' (ETR:BOSS) Conservative Accounting Might Explain Soft Earnings
Shareholders appeared unconcerned with Hugo Boss AG's ( ETR:BOSS ) lackluster earnings report last week. We did some...Analysartikel • Mar 19
Hugo Boss (ETR:BOSS) Is Paying Out A Larger Dividend Than Last Year
Hugo Boss AG ( ETR:BOSS ) will increase its dividend from last year's comparable payment on the 20th of May to €1.40...Analysartikel • Mar 13
Hugo Boss AG's (ETR:BOSS) Intrinsic Value Is Potentially 35% Above Its Share Price
Key Insights The projected fair value for Hugo Boss is €51.14 based on 2 Stage Free Cash Flow to Equity Hugo Boss is...Analysartikel • Feb 27
Should You Investigate Hugo Boss AG (ETR:BOSS) At €45.40?
Hugo Boss AG ( ETR:BOSS ), might not be a large cap stock, but it led the XTRA gainers with a relatively large price...Analysartikel • Feb 14
Returns On Capital At Hugo Boss (ETR:BOSS) Have Hit The Brakes
Did you know there are some financial metrics that can provide clues of a potential multi-bagger? One common approach...
Ny berättelse • Jan 16
SELECTED BY BECKHAM Will Deepen Customer Engagement In Future Quarters
Enhanced brand attractiveness and digital commerce strategies are expected to drive future revenue growth and deepen customer loyalty.Analysartikel • Jan 04
These 4 Measures Indicate That Hugo Boss (ETR:BOSS) Is Using Debt Extensively
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysartikel • Dec 01
Lacklustre Performance Is Driving Hugo Boss AG's (ETR:BOSS) 26% Price Drop
Hugo Boss AG ( ETR:BOSS ) shareholders won't be pleased to see that the share price has had a very rough month...Analysartikel • Nov 22
Are Investors Undervaluing Hugo Boss AG (ETR:BOSS) By 32%?
Key Insights Hugo Boss' estimated fair value is €58.05 based on 2 Stage Free Cash Flow to Equity Hugo Boss' €39.23...Analysartikel • Jul 15
We Think Hugo Boss (ETR:BOSS) Can Stay On Top Of Its Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Aktieägarnas avkastning
| BOSS | DE Luxury | DE Marknad | |
|---|---|---|---|
| 7D | -0.8% | -3.7% | -1.5% |
| 1Y | -7.7% | -16.1% | 4.0% |
Avkastning vs industri: BOSS översteg German Luxury branschen som gav -16.1 % under det senaste året.
Avkastning vs Marknaden: BOSS presterade sämre än German marknaden som gav 4 % under det senaste året.
Prisvolatilitet
| BOSS volatility | |
|---|---|
| BOSS Average Weekly Movement | 1.2% |
| Luxury Industry Average Movement | 4.8% |
| Market Average Movement | 5.0% |
| 10% most volatile stocks in DE Market | 12.2% |
| 10% least volatile stocks in DE Market | 2.5% |
Stabil aktiekurs: BOSS har inte haft någon betydande prisvolatilitet under de senaste 3 månaderna jämfört med marknaden för German.
Volatilitet över tid: BOSS s veckovolatilitet ( 1% ) har varit stabil under det senaste året.
Om företaget
| Grundad | Anställda | VD OCH KONCERNCHEF | Webbplats |
|---|---|---|---|
| 1924 | 16,809 | Daniel Grieder | www.hugoboss.com |
Hugo Boss AG, tillsammans med sina dotterbolag, tillhandahåller kläder, skor och accessoarer för män och kvinnor över hela världen. Företaget erbjuder licensierade produkter, såsom dofter, glasögon, klockor, barnmode och cykling. Företaget marknadsför och säljer sina produkter under varumärkena BOSS och HUGO genom fristående butiker, shop-in-shops, fabriksbutiker, multibrandbutiker och franchiseverksamhet, samt genom online-återförsäljare, distribution och butiker.
Hugo Boss AG Sammanfattning av grunderna
| BOSS grundläggande statistik | |
|---|---|
| Börsvärde | €2.64b |
| Vinst(TTM) | €217.48m |
| Intäkter(TTM) | €4.08b |
12.1x
P/E-förhållande0.6x
P/S-förhållandeÄr BOSS övervärderat?
Se Verkligt värde och värderingsanalysResultat & intäkter
| BOSS resultaträkning (TTM) | |
|---|---|
| Intäkter | €4.08b |
| Kostnad för intäkter | €1.54b |
| Bruttovinst | €2.54b |
| Övriga kostnader | €2.32b |
| Intäkter | €217.48m |
Senast redovisade vinst
Jun 30, 2026
Nästa vinstdatum
Nov 03, 2026
| Vinst per aktie (EPS) | 3.15 |
| Bruttomarginal | 62.17% |
| Nettovinstmarginal | 5.33% |
| Skuld/egenkapitalförhållande | 11.0% |
Hur har BOSS utvecklats på lång sikt?
Se historisk utveckling och jämförelseUtdelningar
0.1%
Aktuell utdelningsavkastning1%
UtbetalningskvotFöretagsanalys och finansiella data Status
| Uppgifter | Senast uppdaterad (UTC-tid) |
|---|---|
| Analys av företag | 2026/09/14 08:18 |
| Aktiekurs vid dagens slut | 2026/09/11 00:00 |
| Intäkter | 2026/06/30 |
| Årlig intjäning | 2025/12/31 |
Datakällor
Den data som används i vår företagsanalys kommer från S&P Global Market Intelligence LLC. Följande data används i vår analysmodell för att generera denna rapport. Data är normaliserade vilket kan medföra en fördröjning från det att källan är tillgänglig.
| Paket | Uppgifter | Tidsram | Exempel US-källa |
|---|---|---|---|
| Företagets finansiella ställning | 10 år |
| |
| Analytikernas konsensusuppskattningar | +3 år |
|
|
| Marknadspriser | 30 år |
| |
| Ägarskap | 10 år |
| |
| Förvaltning | 10 år |
| |
| Viktiga utvecklingstendenser | 10 år |
|
* Exempel för amerikanska värdepapper, för icke-amerikanska värdepapper används motsvarande regelverk och källor.
Om inget annat anges är all finansiell data baserad på en årsperiod men uppdateras kvartalsvis. Detta kallas data för efterföljande tolv månader (TTM) eller senaste tolv månader (LTM). Lär dig mer om detta.
Analysmodell och snöflinga
Detaljer om analysmodellen som används för att skapa den här rapporten finns på vår Github-sida, vi har också guider om hur du använder våra rapporter och handledningar på Youtube.
Lär dig mer om det som utformade och byggde analysmodellen Simply Wall St.
Industri- och sektormått
Våra bransch- och sektionsmått beräknas var sjätte timme av Simply Wall St, detaljer om vår process finns tillgängliga på Github.
Källor för analytiker
Hugo Boss AG bevakas av 32 analytiker. 13 av dessa analytiker lämnade de uppskattningar av intäkter eller resultat som användes som indata till vår rapport. Analytikernas inskickade estimat uppdateras löpande under dagen.
| Analytiker | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Christian Obst | Baader Helvea Equity Research |
| Julian Easthope | Barclays |