Apple (AAPL) Stock Overview
Designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 0/6 |
| Future Growth | 2/6 |
| Past Performance | 5/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for AAPL from our risk checks.
AAPL Community Fair Values
Create NarrativeSee what 2142 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
Apple Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$332.27 |
| 52 Week High | US$344.57 |
| 52 Week Low | US$235.03 |
| Beta | 1.09 |
| 1 Month Change | 8.61% |
| 3 Month Change | 12.09% |
| 1 Year Change | 41.95% |
| 3 Year Change | 89.86% |
| 5 Year Change | 127.49% |
| Change since IPO | 396,853.59% |
Recent News & Updates
Narrative Update • Sep 11
AAPL: AI Reset And Foldables Will Test Pricing Power And Margins
Apple's analyst fair value estimate has been lifted by about $7 to roughly $326, as analysts factor in slightly higher assumed future P/E multiples around $35.7, modestly softer margin and growth assumptions tied to memory cost pressure, and product launch pricing that aims to support iPhone and foldable Duo volumes without aggressive hikes. Analyst Commentary Recent research on Apple highlights a split view around the latest product launch, pricing decisions, and the impact of higher memory and component costs.Seeking Alpha • Sep 10
Apple: The Products Are Great, The Price Is Not
Summary Apple maintains an elevated valuation at 36x P/E despite decelerating revenue growth and margin compression. The recent Surprise and Shine event showcased the foldable iPhone Duo, but pricing and cannibalization risks limit incremental revenue and margin expansion. Gross margin pressures persist, with Q4 guidance implying further compression due to memory cost inflation and limited pricing power. I reiterate my sell rating on AAPL, as the stock’s premium multiple is not supported by current growth or profitability guidance. Read the full article on Seeking AlphaRecent updates
Narrative Update • Sep 11
AAPL: AI Reset And Foldables Will Test Pricing Power And Margins
Apple's analyst fair value estimate has been lifted by about $7 to roughly $326, as analysts factor in slightly higher assumed future P/E multiples around $35.7, modestly softer margin and growth assumptions tied to memory cost pressure, and product launch pricing that aims to support iPhone and foldable Duo volumes without aggressive hikes. Analyst Commentary Recent research on Apple highlights a split view around the latest product launch, pricing decisions, and the impact of higher memory and component costs.Seeking Alpha • Sep 10
Apple: The Products Are Great, The Price Is Not
Summary Apple maintains an elevated valuation at 36x P/E despite decelerating revenue growth and margin compression. The recent Surprise and Shine event showcased the foldable iPhone Duo, but pricing and cannibalization risks limit incremental revenue and margin expansion. Gross margin pressures persist, with Q4 guidance implying further compression due to memory cost inflation and limited pricing power. I reiterate my sell rating on AAPL, as the stock’s premium multiple is not supported by current growth or profitability guidance. Read the full article on Seeking Alpha
Narrative Update • Aug 10
AAPL: Memory Inflation And Canceled Premium Device Plan Will Squeeze Future Margins
Apple's updated analyst price target has edged down from $235.23 to $229.14 as analysts factor in the impact of higher memory costs, supply constraints, and the reported cancellation of the planned all glass iPhone on future margins and growth expectations. Analyst Commentary on Apple Recent research on Apple highlights a split view.
New Narrative • Aug 03
Strip Out The Refunds And The Quarter Was In Line
Read the June quarter carefully Apple reported $109.4 billion of revenue, up 16%, gross margin of 50.1%, and diluted EPS of $2.02, up 29%. The release discloses that roughly 2 points of that gross margin and $0.11 of that EPS came from tariff refunds.Narrative Update • Jul 27
AAPL: AI Ecosystem And Pricing Power Will Balance Legal And Execution Risks
The analyst fair value estimate for Apple has been raised from $312.72 to $319.02 as analysts factor in higher modeled revenue growth, slightly stronger profit margins, and a series of recent price target increases tied to the company's AI roadmap, pricing power, and broader ecosystem opportunities. Analyst Commentary Recent research on Apple points to a wide range of views on how the Apple Intelligence rollout, new pricing decisions, and ecosystem strength could feed into valuation, growth expectations, and execution risk.Narrative Update • Jul 11
Future profits to soar by 27% amid fierce competition
Rather than creating value by inventing better phones, Apple's lawsuit against OpenAI shows how afraid Apple is of what's happening. At best, this will slow OpenAI down a bit, but in the long run, Apple's business model is in its sights.
Narrative Update • Jun 27
AAPL: AI Assistant Reset And Pricing Power Will Drive Next Upside Phase
Apple's updated analyst price target narrative reflects a fair value move from $350.00 to $396.34, as analysts point to the company's pricing power, ecosystem-driven demand resilience and evolving AI assistant plans as key supports for higher revenue growth, slightly stronger profit margins and a modestly higher future P/E assumption. Analyst Commentary Recent research on Apple centers on two themes that matter for investors: pricing power across hardware and the reset around Apple’s AI assistant plans.Narrative Update • Jun 13
AAPL: AI Assistant Rollout And Services Strength Will Offset Execution And Regulatory Risks
Apple's analyst price target has been lifted to $350 from $310 as analysts factor in the company's planned AI features, including an upgraded Siri and a broader AI assistant vision, while reflecting updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E. Analyst Commentary Recent research on Apple clusters around the same core theme: how quickly the company can turn its AI roadmap, upgraded Siri plans, and ecosystem advantages into durable earnings power and what that means for valuation.Narrative Update • May 30
AAPL: AI Platform Ambitions And Services Mix Will Offset Hardware And China Risks
Narrative Update: Apple The analyst price target for Apple has been raised to $310.51 from $297.88. This reflects updated assumptions on revenue growth, profit margins, and future P/E as analysts highlight the company's expanding AI powered ecosystem, services contribution, and potential leverage from its role as a platform for user intent and app access.Narrative Update • May 15
AAPL: AI Spending And Rising Input Costs Will Pressure Future Margins
Analysts have raised the implied fair value for Apple stock from about $231.03 to roughly $235.23, citing confidence in the company's AI powered ecosystem, higher margin Services mix, resilient cash generation, and earnings compounding potential supported by premium hardware and an expanding product breadth. Analyst Commentary Across recent research, Apple continues to attract a wide range of views, with several firms lifting price targets and highlighting the role of AI, Services and cash generation.Narrative Update • Apr 29
AAPL: Services Strength And AI Execution Will Support Earnings Resilience Under New Leadership
The analyst price target for Apple has been lifted by about $1 to reflect slightly higher modeled fair value, modestly stronger revenue growth and margins, and a slightly lower assumed future P/E, in line with recent Street research citing App Store trends, new MacBook Neo momentum, and views that the CEO transition comes from a position of strength. Analyst Commentary Recent Street research around Apple clusters around three key themes: the App Store and Services trajectory, the MacBook Neo and broader hardware lineup, and the early CEO transition.Narrative Update • Apr 15
AAPL: Services Breadth And AI Partnerships Will Support Long Term Earnings Resilience
Apple's analyst price target is rising by about $1 to just over $296, as analysts factor in steadier App Store growth, expectations that new MacBook Neo and iPhone refreshes can support revenue, and updated views on margins and future P/E multiples. Analyst Commentary Recent research around Apple clusters into two clear camps, with bullish analysts pointing to product breadth and services resilience, while bearish analysts focus on cost pressures, China exposure, and premium valuation.Narrative Update • Apr 01
AAPL: Gemini AI Deal And Services Strength Will Balance Margin Pressures
Apple's analyst fair value estimate edges up from $216.94 to $231.03 as analysts weigh higher expected memory and input costs against resilient Services trends, early readthroughs from new lower priced hardware like MacBook Neo and iPhone 17e, and a slightly higher assumed forward P/E of about 30x. Analyst Commentary Recent Street research on Apple reflects a mix of optimism around new products and AI, balanced against practical concerns about costs, regional demand trends, and valuation.
New Narrative • Mar 26
Buy now, I don't see this stock going much lower-too many improvements making quiet waves...
Well, folks, my experience is personal, as such my hope is that experience will help you decide if what I did yesterday with Apple (AAPL) is for you as well: Mine was something few believe, robocalls on this iphone, before that the landlines associated with it-but for the last 8 years, I have been the robocall king with over 28,000 calls-it ruined pretty much everything, as imagine if you had a phone, but could rarely use it because there was so much spam, it never allowed an open line-much less clients to call in-it was an impossible scenario, and then, very quietly, Apple just solved this for everyone with an Iphone-call screening. Now, after all of this interference, that problem is somewhat simply solved by Apple, I cannot stress enough how little this is up played so far.Narrative Update • Mar 17
AAPL: AI Partnership And Services Engine Will Support Future Earnings Resilience
Apple's analyst fair value target edges up to $295.44 from $291.65, as analysts factor in slightly higher revenue growth expectations, a modestly richer future P/E multiple, and ongoing margin pressure from higher memory costs. Analyst Commentary Recent research on Apple clusters around two core themes: valuation support from new products and services, and concern about rising component costs and regional demand swings.Narrative Update • Mar 03
AAPL: Gemini Agreement And AI Features Will Shape Next Upside Phase
Analysts have nudged their Apple price targets higher, with moves such as Barclays' increase to $248 and multiple firms lifting forecasts as they cite healthier App Store trends, planned iPhone portfolio refreshes, and growing confidence in Apple's AI roadmap supported by the Google Gemini partnership. Analyst Commentary Recent research updates show a cluster of supportive views around Apple that revolve around three main themes: services momentum, product refreshes, and the AI roadmap anchored by the Google Gemini agreement.Shareholder Returns
| AAPL | US Tech | US Market | |
|---|---|---|---|
| 7D | 3.8% | 3.1% | -0.9% |
| 1Y | 42.0% | 54.8% | 14.2% |
Return vs Industry: AAPL underperformed the US Tech industry which returned 54.8% over the past year.
Return vs Market: AAPL exceeded the US Market which returned 14.2% over the past year.
Price Volatility
| AAPL volatility | |
|---|---|
| AAPL Average Weekly Movement | 4.5% |
| Tech Industry Average Movement | 11.4% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.3% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: AAPL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: AAPL's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1976 | 166,000 | John Ternus | www.apple.com |
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms.
Apple Inc. Fundamentals Summary
| AAPL fundamental statistics | |
|---|---|
| Market cap | US$4.85t |
| Earnings (TTM) | US$128.93b |
| Revenue (TTM) | US$466.82b |
37.6x
P/E Ratio10.4x
P/S RatioIs AAPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| AAPL income statement (TTM) | |
|---|---|
| Revenue | US$466.82b |
| Cost of Revenue | US$239.70b |
| Gross Profit | US$227.12b |
| Other Expenses | US$98.19b |
| Earnings | US$128.93b |
Last Reported Earnings
Jun 27, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 8.83 |
| Gross Margin | 48.65% |
| Net Profit Margin | 27.62% |
| Debt/Equity Ratio | 78.4% |
How did AAPL perform over the long term?
See historical performance and comparisonDividends
0.3%
Current Dividend Yield12%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/13 02:04 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/27 |
| Annual Earnings | 2025/09/27 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Apple Inc. is covered by 88 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Amman Saeed | Accountability Research Corporation |
| Warren Lau | Aletheia Analyst Network Limited |
| Richard Kramer | Arete Research Services LLP |