What Vertex (VERX)'s Summer Tax Survey Reveals About Rising Demand for Retail Tax Automation

• In August 2025, Vertex Inc. released the results of its summer consumer tax survey, revealing that 85% of consumers begin summer shopping as early as late winter and over half prefer a mix of in-store and online purchases.
• An important insight from the survey is that evolving consumer behavior is increasing the need for automated tax technology, as retailers look to manage added compliance complexity across multiple sales channels and shifting promotional periods.
• We'll examine how rising demand for tax automation, fueled by earlier and more complex shopping cycles, could influence Vertex's investment outlook.

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Vertex Investment Narrative Recap

To be a shareholder in Vertex today, you need to believe that rising regulatory complexity and the drive for digital transformation will push more companies to invest in tax automation. The summer consumer survey sharpens this thesis by highlighting how earlier and more diverse shopping patterns add urgency for retailers, though immediate effects are likely modest as elongated sales cycles and competition remain the key short-term catalysts and risks.

Of recent announcements, Vertex’s launch of certified integrations and enhancements for major platforms like SAP, Oracle, and Shopify in June 2025 stands out. This aligns directly with the need for embedded, seamless tax solutions surfaced by the latest survey, supporting the thesis that demand for robust, omnichannel tax compliance technology is likely to grow as commerce habits shift.

But on the other hand, investors should pay close attention to the risk of delayed customer decision-making stemming from ongoing tax reforms in key expansion markets like Europe...

Read the full narrative on Vertex (it's free!)

Vertex's narrative projects $1.1 billion in revenue and $71.6 million in earnings by 2028. This requires 14.6% yearly revenue growth and a $122 million increase in earnings from the current -$50.4 million.

Uncover how Vertex's forecasts yield a $37.23 fair value, a 44% upside to its current price.

Exploring Other Perspectives

Three Simply Wall St Community members valued Vertex between US$17.84 and US$37.44 per share. With shifting global tax requirements fueling growth expectations, you can see how opinions might vary widely on the company's future.

Explore 3 other fair value estimates on Vertex - why the stock might be worth 31% less than the current price!

Build Your Own Vertex Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Vertex research is our analysis highlighting 2 key rewards that could impact your investment decision.
• Our free Vertex research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Vertex's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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