Why AppLovin (APP) Is Up on Record Revenue Surge and $3.2 Billion Buyback Expansion

Simply Wall St
  • Earlier this week, AppLovin reported a 68% year-over-year revenue increase to US$1.41 billion and expanded its share repurchase authorization by US$3.2 billion, attributing these gains to the success of its AI-powered AXON 2.0 engine and rapid adoption of the Axon Ads Manager platform.
  • This strong performance highlights AppLovin's ability to leverage advanced machine learning technology to achieve significant revenue growth, improve operating margins, and generate robust cash flow, setting the company apart from competitors in the digital advertising space.
  • We'll examine how AppLovin's record-breaking revenue and cash flow are reshaping its investment narrative and long-term growth outlook.

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AppLovin Investment Narrative Recap

To be a shareholder in AppLovin today, you need to believe in its ability to successfully expand beyond its historic mobile gaming roots by leveraging AI and new self-serve ad tools to capture a larger share of the global digital advertising market. The recent earnings report with its strong revenue and operating margin numbers reinforces this growth narrative, but it does not materially change the immediate focus: AppLovin's core short-term catalyst remains growth in self-serve ad platform adoption, while platform risk from Apple and Google policy changes continues to be the biggest risk.

The most relevant recent announcement is the expansion of AppLovin's share buyback authorization by an additional US$3.2 billion, bringing the total to nearly US$8 billion. This reflects the company's consistent capital return to shareholders, and may support the investment thesis if robust cash flow growth from new products like the Axon Ads Manager persists as a key catalyst.

However, investors should also be aware that, in contrast to the upbeat revenue news, AppLovin's high dependence on third-party mobile platforms still leaves it exposed to the possibility that...

Read the full narrative on AppLovin (it's free!)

AppLovin's outlook forecasts $10.5 billion in revenue and $6.2 billion in earnings by 2028. This is based on a projected annual revenue growth rate of 22.2% and an increase in earnings of $3.7 billion from current earnings of $2.5 billion.

Uncover how AppLovin's forecasts yield a $718.71 fair value, a 38% upside to its current price.

Exploring Other Perspectives

APP Community Fair Values as at Nov 2025

Simply Wall St Community members offered 28 fair value estimates for AppLovin stock from US$327.69 to US$718.71. While differences are striking, many focus on how regulatory, privacy or platform changes could reshape returns, see how other investors assess the risk of a shifting digital advertising market.

Explore 28 other fair value estimates on AppLovin - why the stock might be worth as much as 38% more than the current price!

Build Your Own AppLovin Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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