Latest News In E-Commerce - Evolving Consumer Trends Shaping Holiday Shopping Behavior

Recent findings from Salsify's 2025 Consumer Holiday Shopping Report indicate dynamic shifts within the e-commerce landscape, despite global economic and political challenges. Shoppers are increasingly embracing digital platforms, with Black Friday seeing a significant digital transformation and AI-driven gift guides emerging as preferred tools for holiday shopping. The report highlights a decline in social media's role in consumer gift discovery, with a trend towards more traditional and AI-based discovery methods. Additionally, consumer preferences show a notable increase in alcohol gifting, while value-driven purchasing decisions are rising, as individuals seek brands aligned with their personal values.

Elsewhere in the market, Indointernet (IDX:EDGE) was a standout up 24.9% and ending trading at IDR4,810.00.

Best E-Commerce Stocks

• Adobe (NasdaqGS:ADBE) settled at $361.77 down 0.7%.
• Alibaba Group Holding (NYSE:BABA) finished trading at $115.73 down 1.1%.
• Amazon.com (NasdaqGS:AMZN) ended the day at $223.19 down 1.4%. On Wednesday, Amazon expanded its AWS Marketplace with the introduction of H2O.ai and Sonatype offerings in the AI Agents and Tools category, enhancing AI adoption and software management capabilities for customers.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Sources:

• Simply Wall St
• "New Survey Shows Shoppers Are Showing Up This Holiday Season — Even Amid Tariffs and Turmoil" from Salsify on GlobeNewswire (published 17 July 2025)

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