MINISO Group Holding Limited

NYSE:MNSO Stock Report

Market Cap: US$4.5b

MINISO Group Holding Future Growth

Future criteria checks 5/6

MINISO Group Holding is forecast to grow earnings and revenue by 32% and 14.3% per annum respectively. EPS is expected to grow by 31.6% per annum. Return on equity is forecast to be 29.1% in 3 years.

Key information

32.0%

Earnings growth rate

31.60%

EPS growth rate

Multiline Retail earnings growth16.5%
Revenue growth rate14.3%
Future return on equity29.13%
Analyst coverage

Good

Last updated13 Apr 2026

Recent future growth updates

Analysis Article May 27

MINISO Group Holding Limited Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

There's been a notable change in appetite for MINISO Group Holding Limited ( NYSE:MNSO ) shares in the week since its...

Recent updates

Narrative Update Apr 23

MNSO: Future Earnings Will Benefit From Experiential Retail And Shareholder Returns

Analysts have reduced their price target on MINISO Group Holding to about $23.25 from roughly $26.87, citing updated assumptions for revenue growth, profit margins and the P/E multiple. Analyst Commentary Bullish Takeaways Bullish analysts highlight that even with a lower target of about US$23.25, the stock still screens as supported by their revised P/E assumptions, suggesting they see room for value if execution on current plans holds.
Seeking Alpha Apr 22

Miniso: Why A Rebound Could Be In The Pipeline

Summary MINISO Group has not been a winning play for the last eight months or so, but there is reason to believe change may be in the near future. The stock price has fallen to a level where it has a history of halting declines in the stock before turning around to head higher. There were setbacks in the recently completed FY2025, but long MNSO can still count on growth as one of its strongest points. The time looks right to be long MNSO after a major decline, which is why I am bullish on MNSO with a buy rating. Read the full article on Seeking Alpha
Narrative Update Apr 09

MNSO: FY2025 Dividend Actions Will Support Long Term Earnings Profile

Analysts have trimmed their price target on MINISO Group Holding by about $4.40, citing updated assumptions for fair value, revenue growth, profit margins, and future P/E that are reflected in recent Street research, such as the $1.30 target reduction reported by BofA. Analyst Commentary Even with the trimmed price targets, bullish analysts still point to areas they see as supportive for MINISO Group Holding's valuation.
Narrative Update Mar 26

MNSO: FY2025 Earnings Outlook And Dividend Decision Will Support Margin Profile

Analysts have lowered their price target on MINISO Group Holding to $32.01 from $32.41, reflecting slightly adjusted assumptions around the discount rate, revenue growth, profit margin and forward P/E expectations. What's in the News A board meeting is scheduled for March 31, 2026 to review unaudited financial results for the three months ended December 31, 2025 and annual results for the year ended December 31, 2025, in line with Listing Rules (Key Developments).
Narrative Update Mar 10

MNSO: European Flagship Expansion Will Support Higher Margin Profile

Analysts have inched their price target on MINISO Group Holding higher to $32.41 from $32.26, reflecting updated views on revenue growth assumptions, profit margin outlook, and a slightly lower future P/E multiple, even as they apply a modestly higher discount rate. What's in the News MINISO opened its first Polish flagship store at Zlote Tarasy in Warsaw, a large format location of more than 1,000 square meters aimed at young shoppers (Key Developments).
Narrative Update Feb 24

MNSO: Global Experiential Flagship Rollout Will Support Future Profit Margins

Analysts have nudged their price target on MINISO Group Holding higher, with fair value moving from about $22.11 to roughly $22.35 as they factor in updated assumptions for revenue growth, profit margins, the discount rate, and future P/E multiples. What's in the News Opened its first Polish flagship store at Warsaw's Zlote Tarasy, a more than 1,000 square meter location focused on IP collectibles and lifestyle products, with over 60% of offerings tied to licensed characters such as Disney, Sanrio, Chiikawa, BT21, and Zootopia themed collections (Key Developments).
Narrative Update Feb 10

MNSO: Global Flagship Expansion And Experiential Stores Will Support Future Profit Margins

Analysts have raised their price target on MINISO Group Holding to US$22.11, citing updated assumptions around revenue growth, profit margins, the discount rate, and future P/E, which together refine their view of the stock's valuation. What's in the News Opened the first Polish flagship store at Zlote Tarasy in Warsaw, a location of more than 1,000 square meters focused on IP-driven products and immersive displays for young shoppers (Key Developments).
Narrative Update Jan 25

MNSO: Global Flagship Store Rollout Will Support Higher Future Profit Margins

Analysts have nudged their price target on MINISO Group Holding higher to about US$22.11 from roughly US$21.85, citing updated assumptions for slightly stronger revenue growth, a modestly higher profit margin, a marginally lower discount rate, and a slightly lower future P/E multiple. What's in the News Grand opening of MINISO's first Polish flagship store at Zlote Tarasy in Warsaw, a more than 1,000 square meter location focused on IP-driven products and immersive in store experiences, including a high share of Disney and Sanrio themed merchandise.
Narrative Update Jan 10

MNSO: Expanded European Flagships And Rising Margins Will Support Bullish Outlook

Analysts have raised their price target on MINISO Group Holding by approximately $5.67, citing a combination of higher assumed profit margins, a slightly higher discount rate, and an updated future P/E multiple as the key drivers of the change. What's in the News MINISO opened its first Polish flagship store at Zlote Tarasy in Warsaw, a more than 1,000-square-meter location focused on IP-driven products and immersive in-store experiences, including extensive Disney and Sanrio themed zones (Key Developments).
Narrative Update Dec 25

MNSO: Expanding Global Flagship Stores Will Drive Stronger Future Profit Margins

Analysts have raised their price target on MINISO Group Holding from approximately 17.37 dollars to 21.85 dollars, citing slightly higher expected profit margins and valuation multiples that more than offset modestly slower projected revenue growth and a marginally higher discount rate. What's in the News MINISO opened Italy's first dedicated collectible toy store on Milan's Corso Buenos Aires, strengthening its position among young pop culture consumers and expanding its Italian network to nearly 70 stores.
Narrative Update Dec 16

MINISO Group Q3 Earning report - Delivers Strong Revenue Growth with Accelerating International Expansion and IP-Led Strategy

Recent valuation
Narrative Update Dec 11

MNSO: Future Profitability Will Benefit From Expanding Experiential Retail Footprint

Analysts have nudged their price target on MINISO Group Holding slightly higher to approximately $26.87 per share, from about $26.83. They cite marginally improved profit margin expectations and a modest reduction in the assumed discount rate, which more than offset slightly softer projected revenue growth and a marginally lower future P/E multiple.
Narrative Update Nov 27

MNSO: Future Operating Profit Will Drive Stronger Market Performance

Analysts have revised their price target for MINISO Group Holding downward from $27.42 to $26.83, citing slight adjustments to projected revenue growth and discount rates. What's in the News MINISO Group Holding provided earnings guidance for the fourth quarter and full year 2025, expecting quarterly revenue growth of 25% to 30%, along with double-digit year-over-year growth in operating profit.
Narrative Update Nov 25

MINISO Set to Double Revenue in Five Years with Aggressive Global Expansion

Bejgal has decreased revenue growth from 15.9% to 13.2% and decreased discount rate from 15.0% to 12.0%.
Narrative Update Nov 11

MINISO Projects Rapid Global Expansion with 125 New Stores in 2025

Bejgal has decreased future PE multiple from 20.0x to 18.0x.
Narrative Update Oct 25

MINISO's fair value is projected at 26.69 with an anticipated PE ratio shift of 20x

Bejgal has decreased future PE multiple from 25.0x to 20.0x and increased shares outstanding growth rate from -0.0% to -0.0%.
Narrative Update Sep 23

Global Retail Expansion And Premium IP Will Unlock Opportunity

MINISO Group Holding’s consensus price target rose to $27.42 as analysts grew more bullish following Q2 results that beat expectations, upward EPS revisions, and improved operational momentum. Analyst Commentary Q2 results beat expectations, with positive comparable store sales growth in China and resumption of new store openings.
Analysis Article Sep 02

MINISO Group Holding Limited (NYSE:MNSO) Stocks Shoot Up 34% But Its P/E Still Looks Reasonable

The MINISO Group Holding Limited ( NYSE:MNSO ) share price has done very well over the last month, posting an excellent...
Narrative Update Aug 23

US And Europe Expansion And Partnerships Will Secure Lasting Success

Analysts raised their price targets for MINISO Group Holding to $25.81, driven by stronger-than-expected Q2 results, improved same-store sales in China, higher earnings forecasts, and a more favorable valuation outlook. Analyst Commentary Bullish analysts cited Miniso's better-than-expected Q2 results, highlighting positive same-store sales growth in China and resumed store openings.
Analysis Article Jul 18

MINISO Group Holding Limited (NYSE:MNSO) Doing What It Can To Lift Shares

When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") above 19x, you may...
Analysis Article Jun 27

Some Investors May Be Worried About MINISO Group Holding's (NYSE:MNSO) Returns On Capital

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Amongst other...
Analysis Article May 27

MINISO Group Holding Limited Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

There's been a notable change in appetite for MINISO Group Holding Limited ( NYSE:MNSO ) shares in the week since its...
Analysis Article May 19

An Intrinsic Calculation For MINISO Group Holding Limited (NYSE:MNSO) Suggests It's 45% Undervalued

Key Insights The projected fair value for MINISO Group Holding is US$36.71 based on 2 Stage Free Cash Flow to Equity...
Analysis Article Apr 29

MINISO Group Holding (NYSE:MNSO) Seems To Use Debt Rather Sparingly

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article Apr 09

MINISO Group Holding Limited (NYSE:MNSO) Might Not Be As Mispriced As It Looks After Plunging 28%

To the annoyance of some shareholders, MINISO Group Holding Limited ( NYSE:MNSO ) shares are down a considerable 28% in...
Seeking Alpha Mar 28

Miniso Group: Attractive Valuation After Q4 Results, Upgrade To 'Buy'

Summary MINISO Group's stock experienced volatility, but is now considered undervalued with promising growth potential, leading to an upgrade to a 'buy' rating. Q4 2024 earnings showed 23% revenue growth and 20% adjusted net income growth, driven by new store launches and strong overseas performance. Key concerns include declining SSSG in China, potential U.S. tariff impacts, Yonghui Supermarket's financial drag, and Top Toy brand's shareholder issues. Despite near-term headwinds, MNSO's attractive valuation and growth prospects support a 40% upside, with a near-term price target of $25. Read the full article on Seeking Alpha
Analysis Article Mar 25

MINISO Group Holding (NYSE:MNSO) Has Announced That It Will Be Increasing Its Dividend To CN¥0.3268

The board of MINISO Group Holding Limited ( NYSE:MNSO ) has announced that it will be paying its dividend of CN¥0.3268...
Analysis Article Mar 13

Returns On Capital Signal Tricky Times Ahead For MINISO Group Holding (NYSE:MNSO)

What trends should we look for it we want to identify stocks that can multiply in value over the long term? Firstly...
Seeking Alpha Jan 15

Miniso Seems Poised For Further Upside

Summary Reinitiating coverage on with a "Buy" rating, driven by strong growth prospects and attractive valuations, following a 60% stock return since August 2024. Miniso's Q3 2024 results show robust financial performance, with revenue growth of 19.3% and a healthy adjusted EBITDA margin of 25.2%. Aggressive global expansion and strategic investments, including a 29.4% stake in Yonghui Superstores, support Miniso's long-term growth and margin expansion. Despite macroeconomic risks, Miniso's strong cash position, competitive pricing, and dynamic product portfolio make it an attractive buy for the next 12 to 24 months. Read the full article on Seeking Alpha
New Narrative Jan 15

Top Pick for Multi-bagger

Strong Q1 2024 PerformanceIn Q1 2024, $MNSO revenue surged 26% year-on-year to $515.7 million, with adjusted EBITDA margin expanding by 200 basis points to 25.9%. This growth was fueled by a robust st
Analysis Article Dec 31

We Ran A Stock Scan For Earnings Growth And MINISO Group Holding (NYSE:MNSO) Passed With Ease

The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
Analysis Article Dec 06

Further Upside For MINISO Group Holding Limited (NYSE:MNSO) Shares Could Introduce Price Risks After 30% Bounce

MINISO Group Holding Limited ( NYSE:MNSO ) shares have continued their recent momentum with a 30% gain in the last...
Seeking Alpha Dec 03

MINISO Group Q3: Fantastic Overseas Growth, But Next Year Is In Question

Summary Miniso Group Holding Limited's Q3 earnings missed expectations, but strong overseas sales and reiterated guidance led to a 34% share price increase. Revenues grew 19.3% y/y to $644.5m, driven by aggressive expansion; overseas revenues surged 39.8%, contributing significantly to total revenue. The company faces potential tariff risks with the next administration, but management is proactively sourcing alternatives to mitigate the impact. Despite strong demand and growth prospects, I am cautious due to tariff uncertainties and will revisit the rating based on future developments. Read the full article on Seeking Alpha
User avatar
New Narrative Dec 01

Expanding Globally And Embracing IP-centric Innovation For Profitably Boosted Growth

Strategic investments and expansion in global markets and omni-channel development are expected to drive revenue growth and enhance consumer engagement.
Analysis Article Nov 28

Capital Allocation Trends At MINISO Group Holding (NYSE:MNSO) Aren't Ideal

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Seeking Alpha Nov 12

Miniso: IP-Centered Retail To Drive Sustained Growth

Summary MNSO's collaboration with Harry Potter IP highlights the effectiveness of its IP-based strategy, despite inventory issues, positioning it as a strong player in IP retail. We are bullish on MNSO due to its flagship retail business benefiting from China's consumption downgrade and its promising IP-based retail expansion. MNSO's IP-based strategy aims to increase IP merchandise sales by 50%, leveraging global appeal and higher pricing power for long-term profitability. Key risks include potential tariffs under a Trump presidency, which could impact gross margins, but overall, MNSO's IP strategy supports a bullish outlook. Read the full article on Seeking Alpha
Analysis Article Oct 06

Market Might Still Lack Some Conviction On MINISO Group Holding Limited (NYSE:MNSO) Even After 28% Share Price Boost

MINISO Group Holding Limited ( NYSE:MNSO ) shareholders would be excited to see that the share price has had a great...
Seeking Alpha Aug 28

Miniso Stock: Deep Valuation Gap, Stellar Growth, And Margin Expansion

Summary Initiating coverage on Miniso Group with a "Buy" rating, considering undervaluation and potential for a reversal rally over a 24-month horizon. The Company's competitive pricing, innovation, and efficient supply chain drive robust revenue and EBITDA growth, despite macroeconomic and geopolitical headwinds. Aggressive store expansion, both domestically and internationally, coupled with margin expansion, positions Miniso for sustained growth and improved cash flows. MNSO stock trades at a significant valuation gap, with a forward PEG ratio indicating potential upside of 50% to 60% from current levels. Read the full article on Seeking Alpha
Analysis Article Aug 11

We Ran A Stock Scan For Earnings Growth And MINISO Group Holding (NYSE:MNSO) Passed With Ease

It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...
Seeking Alpha Jul 22

MINISO Group: Impressive Growth But Fairly Valued

Summary MINISO is the world's largest retailer of self-owned brand lifestyle and household products, offering quality and affordable products through a large network of stores. As global consumers seek quality products at affordable prices, MINISO is well-positioned for growth, but its management team lacks a reputable track record. MINISO's success is attributed to its unique products, extraordinary value, and world-class supply chain, enabling rapid growth despite challenges in the retail sector. Read the full article on Seeking Alpha
Analysis Article Jul 15

MINISO Group Holding (NYSE:MNSO) Is Reinvesting At Lower Rates Of Return

What trends should we look for it we want to identify stocks that can multiply in value over the long term? One common...
Analysis Article May 22

With MINISO Group Holding Limited (NYSE:MNSO) It Looks Like You'll Get What You Pay For

With a price-to-earnings (or "P/E") ratio of 19.7x MINISO Group Holding Limited ( NYSE:MNSO ) may be sending bearish...
Seeking Alpha May 06

Miniso: Surging In Business Against The Economic Down Cycle

Summary Miniso's FY 2023 earnings show a 54% YoY increase in revenue and a historical high gross margin of 43.1%. The company's partnership with global intellectual property (IP) brands has been key in its successful "emotional marketing" strategy. Miniso's international business is a major driver of growth, with North America and Europe experiencing the highest growth rates. Read the full article on Seeking Alpha
Analysis Article Apr 26

Impressive Earnings May Not Tell The Whole Story For MINISO Group Holding (NYSE:MNSO)

MINISO Group Holding Limited's ( NYSE:MNSO ) robust earnings report didn't manage to move the market for its stock. Our...
Analysis Article Apr 16

Does MINISO Group Holding (NYSE:MNSO) Deserve A Spot On Your Watchlist?

It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...
Analysis Article Mar 20

Analysts' Revenue Estimates For MINISO Group Holding Limited (NYSE:MNSO) Are Surging Higher

MINISO Group Holding Limited ( NYSE:MNSO ) shareholders will have a reason to smile today, with the analysts making...

Earnings and Revenue Growth Forecasts

NYSE:MNSO - Analysts future estimates and past financials data (CNY Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/202833,1113,8523,8924,65412
12/31/202729,3353,3053,6574,29319
12/31/202625,4152,7334,1314,40519
12/31/202521,4441,2051,5802,578N/A
9/30/202519,9022,152N/AN/AN/A
6/30/202518,6282,3539941,889N/A
3/31/202517,6982,451N/AN/AN/A
12/31/202416,9942,6181,4062,168N/A
9/30/202416,1232,448N/AN/AN/A
6/30/202415,3912,4191,5202,256N/A
3/31/202414,6082,370N/AN/AN/A
12/31/202313,8392,2531,6662,195N/A
9/30/202312,4921,969N/AN/AN/A
6/30/202311,4731,7691,4921,666N/A
3/31/202310,5391,433N/AN/AN/A
12/31/20229,9261,0649161,108N/A
9/30/202210,204896N/AN/AN/A
6/30/202210,0866371721,406N/A
3/31/202210,240548-3031,046N/A
12/31/202110,129572-430842N/A
9/30/20219,654527N/AN/AN/A
6/30/20219,072-1,298736916N/A
3/31/20218,153-1,461911962N/A
12/31/20207,556-1,408N/AN/AN/A
9/30/20208,062-1,748N/AN/AN/A
6/30/20208,979-99770826N/A
3/31/20209,942-362760812N/A
6/30/20199,39530N/A1,038N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: MNSO's forecast earnings growth (32% per year) is above the savings rate (3.5%).

Earnings vs Market: MNSO's earnings (32% per year) are forecast to grow faster than the US market (16.4% per year).

High Growth Earnings: MNSO's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: MNSO's revenue (14.3% per year) is forecast to grow faster than the US market (11.4% per year).

High Growth Revenue: MNSO's revenue (14.3% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: MNSO's Return on Equity is forecast to be high in 3 years time (29.1%)


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 01:58
End of Day Share Price 2026/05/07 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

MINISO Group Holding Limited is covered by 31 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Lucy YuBofA Global Research
Runbo YangChina International Capital Corporation Limited
Xiaofang XuCitic Securities Co., Ltd.