Stock Analysis

Back-to-Back Earnings Surprises Could Be a Game Changer for Macy's (M)

  • In the past quarter, Macy's reported a very large earnings surprise, significantly exceeding analyst expectations for the second quarter in a row.
  • This consistent outperformance has led analysts to adopt a more bullish stance, as reflected in a positive Earnings ESP and renewed confidence ahead of the upcoming results.
  • With analysts signaling increased optimism based on Macy's robust recent earnings surprises, we'll examine how this shift could influence its investment narrative.

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Macy's Investment Narrative Recap

To own Macy’s stock today, you need to believe the company can convert recent earnings momentum into lasting value despite challenges like ongoing store closures and soft store demand. The recent outsized earnings surprises have quickly shifted short-term expectations, but this run-up may not materially weaken the risk that Macy’s remains vulnerable to consumer shifts toward e-commerce and away from traditional in-store retail formats.

Of the company’s recent moves, the launch of a new customer fulfillment center is closely tied to these strong earnings surprises, as it signals efforts to improve efficiency and support both stores and online operations. In context, this investment may favor Macy’s in the near term by better balancing its omni-channel ambitions with evolving retail trends, though not all execution risks are resolved.

Yet, what some may miss is that even as results beat forecasts, the threat of declining brick-and-mortar traffic still…

Read the full narrative on Macy's (it's free!)

Macy's narrative projects $18.5 billion revenue and $663.0 million earnings by 2028. This requires a 6.5% yearly revenue decline and a $169 million earnings increase from the current $494.0 million.

Uncover how Macy's forecasts yield a $16.59 fair value, a 17% downside to its current price.

Exploring Other Perspectives

M Community Fair Values as at Nov 2025
M Community Fair Values as at Nov 2025

Four fair value estimates from the Simply Wall St Community put Macy’s between US$16.59 and US$32 per share. As you consider this wide spread, remember the continued risk that soft store demand and shifting consumer habits could hinder Macy’s growth, urging you to compare your outlook with alternative views.

Explore 4 other fair value estimates on Macy's - why the stock might be worth as much as 60% more than the current price!

Build Your Own Macy's Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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