Build-A-Bear Workshop (BBW) Stock Overview
Operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 0/6 |
| Past Performance | 4/6 |
| Financial Health | 6/6 |
| Dividends | 3/6 |
Rewards
Risk Analysis
No risks detected for BBW from our risk checks.
BBW Community Fair Values
Create NarrativeSee what 43 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Build-A-Bear Workshop, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$36.02 |
| 52 Week High | US$75.85 |
| 52 Week Low | US$35.10 |
| Beta | 1.17 |
| 1 Month Change | -2.88% |
| 3 Month Change | -39.64% |
| 1 Year Change | -1.48% |
| 3 Year Change | 63.43% |
| 5 Year Change | 354.22% |
| Change since IPO | 43.79% |
Recent News & Updates
Build-A-Bear Workshop: The Pros And Cons Of Owning The Stock Now
Apr 28
BBW: Capital Returns And CEO Succession Will Support Future Upside
Analysts have lowered their price target on Build-A-Bear Workshop to reflect a reduced assumed future P/E multiple of 14.7x, while keeping their fair value, growth, and margin assumptions in dollar terms unchanged. What's in the News Longtime President and CEO Sharon Price John plans to retire after the June 11, 2026 annual shareholders' meeting.BBW: Succession Plan And Capital Returns Will Support Future Upside Potential
Analysts have maintained their $62.00 price target on Build-A-Bear Workshop, citing updated assumptions around the discount rate, revenue growth, profit margin, and future P/E that leave their overall valuation view essentially unchanged. What's in the News Longtime President and CEO Sharon Price John plans to retire after the June 11, 2026 shareholders meeting.BBW: Succession Plan And Capital Returns Will Drive Future Upside Potential
Analysts have trimmed their price target on Build-A-Bear Workshop from $66.25 to $62.00, reflecting updated assumptions around discount rate, profit margin, and a lower future P/E multiple, while keeping revenue growth expectations broadly consistent. What's in the News Longtime President and CEO Sharon Price John plans to retire after the 2026 annual shareholders meeting.Recent updates
Build-A-Bear Workshop: The Pros And Cons Of Owning The Stock Now
Apr 28BBW: Capital Returns And CEO Succession Will Support Future Upside
Analysts have lowered their price target on Build-A-Bear Workshop to reflect a reduced assumed future P/E multiple of 14.7x, while keeping their fair value, growth, and margin assumptions in dollar terms unchanged. What's in the News Longtime President and CEO Sharon Price John plans to retire after the June 11, 2026 annual shareholders' meeting.BBW: Succession Plan And Capital Returns Will Support Future Upside Potential
Analysts have maintained their $62.00 price target on Build-A-Bear Workshop, citing updated assumptions around the discount rate, revenue growth, profit margin, and future P/E that leave their overall valuation view essentially unchanged. What's in the News Longtime President and CEO Sharon Price John plans to retire after the June 11, 2026 shareholders meeting.BBW: Succession Plan And Capital Returns Will Drive Future Upside Potential
Analysts have trimmed their price target on Build-A-Bear Workshop from $66.25 to $62.00, reflecting updated assumptions around discount rate, profit margin, and a lower future P/E multiple, while keeping revenue growth expectations broadly consistent. What's in the News Longtime President and CEO Sharon Price John plans to retire after the 2026 annual shareholders meeting.BBW: Succession Plan And Capital Returns Will Support Future Upside Potential
Analysts have trimmed their price target for Build-A-Bear Workshop from $70.00 to $66.25, citing updated assumptions for discount rate, revenue growth, profit margins and future P/E that modestly adjust the valuation framework. What's in the News CEO succession plan announced, with longtime President and CEO Sharon Price John intending to retire after the June 11, 2026 annual shareholders' meeting and current Chief Operations and Experience Officer Chris Hurt set to assume the CEO role and join the Board at that time, while Price John remains on the Board to support the transition (Key Developments).BBW: Experiential Partnerships And Buybacks Will Support Future Upside Potential
Analysts have kept their price target for Build-A-Bear Workshop steady at $70.00, citing largely unchanged assumptions around revenue growth, profit margins, discount rate, and future P/E as the basis for maintaining their view. What's in the News Build-A-Bear Workshop and Sanrio announced a national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop concept, with new locations planned at American Dream in New Jersey and Mall of America in Minnesota in early 2026.Benign Growth For Build-A-Bear Workshop, Inc. (NYSE:BBW) Underpins Stock's 27% Plummet
Feb 12
BBW: Experiential Expansion And Buybacks Will Support Future Upside Potential
Analysts have kept their fair value estimate for Build-A-Bear Workshop steady at US$70.00, with only minor tweaks to inputs such as the discount rate, revenue growth, profit margin and future P/E assumptions. This signals that their overall view on the stock's pricing remains broadly unchanged.BBW: Experiential Expansion And Buybacks Will Support A More Bullish Outlook
Analysts have inched their fair value estimate for Build-A-Bear Workshop up from $68.75 to $70.00, citing small adjustments in the discount rate, revenue growth, profit margin, and expected future P/E as the main drivers of the updated price target. What's in the News Reiterated earnings guidance for 2025, with management pointing to third quarter results and what it describes as consistent underlying fundamentals, while also noting ongoing tariff headwinds (Corporate Guidance) Based on existing guidance, the company indicates it is positioned for fiscal 2025 revenue of over US$0.5b.Here's Why We Think Build-A-Bear Workshop (NYSE:BBW) Might Deserve Your Attention Today
Jan 25BBW: Tariff Headwinds And Experiential Expansion Will Shape A Fairly Valued Outlook
Analysts have maintained their fair value estimate for Build-A-Bear Workshop at US$68.75. This reflects only modest adjustments to discount rate, revenue growth, profit margin, and future P/E assumptions, rather than a significant change in their overall view.Build-A-Bear Workshop, Inc. (NYSE:BBW) Held Back By Insufficient Growth Even After Shares Climb 25%
Dec 25BBW: Experiential Expansion And Share Repurchases Are Expected To Drive Upside
Analysts have modestly trimmed their price target on Build A Bear Workshop, reducing fair value by about 4 percent to approximately 68 dollars and 75 cents, as slightly softer growth and valuation assumptions more than offset a marginally stronger profit margin outlook. What's in the News Build A Bear and Sanrio plan a national expansion of the Build A Bear x Hello Kitty and Friends Workshop concept, with new flagship locations slated for American Dream in New Jersey and Mall of America in Minnesota in early 2026 (Key Developments).BBW: National Experiential Expansion Is Expected To Drive Long-Term Upside
Analysts have modestly lowered their price target on Build-A-Bear Workshop to approximately 72 dollars from about 80 dollars, reflecting slightly higher discount rate and margin assumptions that more than offset incremental optimism on revenue growth and future valuation multiples. What's in the News Planned national expansion of the Build-A-Bear x Hello Kitty and Friends Workshops, with new flagship locations opening at American Dream in New Jersey and Mall of America in Minnesota in early 2026 (Key Developments) Concept builds on the success of the first Los Angeles Build-A-Bear x Hello Kitty and Friends Workshop, which quickly became a destination for collectors, families, and Sanrio fans (Key Developments) New experiential stores will feature immersive Hello Kitty themed environments, including branded shopping bags, aprons, Cub Condos, and customizable outfits, scents, and sounds for multiple Sanrio characters (Key Developments) Company completed repurchases of 640,295 shares, about 4.91% of shares outstanding, for 23.1 million dollars under its existing buyback program as of early December 2025 (Key Developments) Management reaffirmed fiscal 2025 guidance, and is still expecting total revenue to grow at a mid to high single digit percentage rate (Key Developments) Valuation Changes Fair Value Estimate has been reduced modestly, from approximately 80 dollars to about 72 dollars.A Look At The Intrinsic Value Of Build-A-Bear Workshop, Inc. (NYSE:BBW)
Dec 04Under The Bonnet, Build-A-Bear Workshop's (NYSE:BBW) Returns Look Impressive
Nov 05With EPS Growth And More, Build-A-Bear Workshop (NYSE:BBW) Makes An Interesting Case
Aug 29International Expansion And Digital Transformation Will Expand Global Footprint
The significant increase in Build-A-Bear Workshop’s consensus price target reflects a higher market valuation multiple (future P/E rising from 15.87x to 17.95x) despite unchanged revenue growth expectations, resulting in a new fair value of $73.33. What's in the News Increased new unit growth guidance for 2025 to at least 60 new experience locations with a mix of corporate, partner, and franchise models.We Like Build-A-Bear Workshop's (NYSE:BBW) Returns And Here's How They're Trending
Jul 31Build-A-Bear Workshop, Inc. (NYSE:BBW) Surges 49% Yet Its Low P/E Is No Reason For Excitement
May 30Build-A-Bear: Strong Growth & Rapid Expansion Makes The Dip Worth Buying
Mar 28Build-A-Bear Workshop's (NYSE:BBW) Upcoming Dividend Will Be Larger Than Last Year's
Mar 16Is Now An Opportune Moment To Examine Build-A-Bear Workshop, Inc. (NYSE:BBW)?
Mar 12Build-A-Bear: More Digitalization Efforts, But The Margin Of Safety Declined (Rating Downgrade)
Mar 04Build-A-Bear Workshop: It's Time To Consider This Underrated Dividend Stock
Jan 13Improved Earnings Required Before Build-A-Bear Workshop, Inc. (NYSE:BBW) Stock's 26% Jump Looks Justified
Dec 27Build-A-Bear Workshop: Revenue And Margin Expansion Amid Poor Consumer Outlook
Dec 19Build-A-Bear: Strong Expansion Prospects, But A Disappointing Q4 Outlook (Rating Downgrade)
Dec 06Build-A-Bear's Unique Experience-Orientated Offering Creates A Bright Future
Nov 11Build-A-Bear Workshop, Inc.'s (NYSE:BBW) Shares Lagging The Market But So Is The Business
Oct 18Build-A-Bear: Dividend Stock Has Potential To Become A Long-Term Powerhouse
Oct 16Build-A-Bear Workshop: Digital Transformation, Different Stores, And Undervalued
Oct 01
Digital Transformation And International Expansion Set To Drive Future Growth And Profitability
Expanded global footprint through partner-operated international expansions and digital initiatives aims to boost revenue and customer retention.Shareholder Returns
| BBW | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | -6.6% | -2.2% | 0.8% |
| 1Y | -1.5% | 7.6% | 27.7% |
Return vs Industry: BBW underperformed the US Specialty Retail industry which returned 10.6% over the past year.
Return vs Market: BBW underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| BBW volatility | |
|---|---|
| BBW Average Weekly Movement | 6.3% |
| Specialty Retail Industry Average Movement | 7.6% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.3% |
Stable Share Price: BBW has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BBW's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1997 | 3,350 | Sharon John | www.buildabear.com |
Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items.
Build-A-Bear Workshop, Inc. Fundamentals Summary
| BBW fundamental statistics | |
|---|---|
| Market cap | US$456.22m |
| Earnings (TTM) | US$52.20m |
| Revenue (TTM) | US$529.83m |
8.5x
P/E Ratio0.8x
P/S RatioIs BBW overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BBW income statement (TTM) | |
|---|---|
| Revenue | US$529.83m |
| Cost of Revenue | US$234.20m |
| Gross Profit | US$295.63m |
| Other Expenses | US$243.43m |
| Earnings | US$52.20m |
Last Reported Earnings
Jan 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 4.23 |
| Gross Margin | 55.80% |
| Net Profit Margin | 9.85% |
| Debt/Equity Ratio | 0% |
How did BBW perform over the long term?
See historical performance and comparisonDividends
2.6%
Current Dividend Yield22%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/01 15:57 |
| End of Day Share Price | 2026/05/01 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Build-A-Bear Workshop, Inc. is covered by 16 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Gerrick Johnson | BMO Capital Markets Equity Research |
| Christopher Moore | CJS Securities, Inc. |
| Jeremy Hamblin | Colliers Securities |