Update shared on 20 Dec 2025
Fair value Decreased 4.07%Analysts have modestly trimmed their price target on Build A Bear Workshop, reducing fair value by about 4 percent to approximately 68 dollars and 75 cents, as slightly softer growth and valuation assumptions more than offset a marginally stronger profit margin outlook.
What's in the News
- Build A Bear and Sanrio plan a national expansion of the Build A Bear x Hello Kitty and Friends Workshop concept, with new flagship locations slated for American Dream in New Jersey and Mall of America in Minnesota in early 2026 (Key Developments).
- The Hello Kitty themed Workshops, first launched in Los Angeles, are being rolled out more broadly after strong guest response as a destination for collectors, families, and Sanrio fans (Key Developments).
- Build A Bear reaffirmed its fiscal 2025 outlook, stating that it expects total revenue to exceed 0.5 billion dollars and that this implies about 2 percent growth in the fourth quarter at the midpoint of guidance (Key Developments).
- The company reiterated 2025 guidance for mid to high single digit percentage revenue growth, citing solid third quarter performance and stable underlying fundamentals despite tariff headwinds (Key Developments).
- From August 3 to December 3, 2025, Build A Bear repurchased about 210,000 shares for 5 million dollars, completing a broader buyback of roughly 640,000 shares totaling 23.1 million dollars under its September 2024 authorization (Key Developments).
Valuation Changes
- Fair Value: Trimmed modestly from about 71 dollars and 67 cents to approximately 68 dollars and 75 cents, a reduction of around 4 percent.
- Discount Rate: Increased slightly from about 8.80 percent to roughly 8.88 percent, reflecting a marginally higher perceived risk profile.
- Revenue Growth: Eased fractionally from approximately 4.44 percent to about 4.40 percent, indicating a slightly more conservative top line outlook.
- Net Profit Margin: Raised modestly from around 9.17 percent to about 9.32 percent, signaling an improved profitability assumption.
- Future P/E: Reduced slightly from roughly 20.2 times to about 19.1 times, implying a somewhat lower valuation multiple applied to future earnings.
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