Build-A-Bear Workshop (BBW) Stock Overview
Operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 0/6 |
| Past Performance | 3/6 |
| Financial Health | 6/6 |
| Dividends | 3/6 |
BBW Community Fair Values
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Analyst Price Targets
Build-A-Bear Workshop, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$33.80 |
| 52 Week High | US$75.85 |
| 52 Week Low | US$32.62 |
| Beta | 1.02 |
| 1 Month Change | -8.85% |
| 3 Month Change | -18.69% |
| 1 Year Change | -30.29% |
| 3 Year Change | 62.03% |
| 5 Year Change | 96.74% |
| Change since IPO | 34.93% |
Recent News & Updates
Narrative Update • Jun 10
BBW: Capital Returns And CEO Transition Will Support Future Upside
Analysts have slightly trimmed their price target for Build-A-Bear Workshop from $62.00 to $61.25, citing updated assumptions for revenue growth, profit margins and the future P/E multiple that leave the overall valuation essentially unchanged. What's in the News Updated 2026 earnings outlook: the company now expects revenue of US$530 million to US$550 million, with commercial revenue growth of at least 20% (Corporate guidance).Seeking Alpha • Jun 09
Build-A-Bear Workshop - Setup For Recovery In Back Half Of Year
Summary Build-A-Bear Workshop remains a long-term bullish opportunity despite a 40% YTD decline and near-term headwinds. BBW's four-pillar growth strategy—organic growth, location expansion, wholesale, and personalization—supports international growth and brand extension. Q1 2026 saw revenue down 2.4% YoY, but EPS rose to $1.45, driven by cost controls and share repurchases. Management lowered 2026 revenue guidance but raised pretax income expectations; valuation remains attractive with Wall Street maintaining a bullish opinion. Read the full article on Seeking AlphaRecent updates
Narrative Update • Jun 10
BBW: Capital Returns And CEO Transition Will Support Future Upside
Analysts have slightly trimmed their price target for Build-A-Bear Workshop from $62.00 to $61.25, citing updated assumptions for revenue growth, profit margins and the future P/E multiple that leave the overall valuation essentially unchanged. What's in the News Updated 2026 earnings outlook: the company now expects revenue of US$530 million to US$550 million, with commercial revenue growth of at least 20% (Corporate guidance).Seeking Alpha • Jun 09
Build-A-Bear Workshop - Setup For Recovery In Back Half Of Year
Summary Build-A-Bear Workshop remains a long-term bullish opportunity despite a 40% YTD decline and near-term headwinds. BBW's four-pillar growth strategy—organic growth, location expansion, wholesale, and personalization—supports international growth and brand extension. Q1 2026 saw revenue down 2.4% YoY, but EPS rose to $1.45, driven by cost controls and share repurchases. Management lowered 2026 revenue guidance but raised pretax income expectations; valuation remains attractive with Wall Street maintaining a bullish opinion. Read the full article on Seeking AlphaNarrative Update • May 26
BBW: Capital Returns And CEO Succession Plan Will Support Future Upside
Analysts have kept their fair value estimate for Build-A-Bear Workshop steady at $62.00, with small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions shaping the latest price target narrative. What's in the News Launch of Slushie Plushies, the company’s first wearable plush line, along with the Summer Stuff You Love collection, including new Mashimals and Beary Goods formats focused on gifting, customization, and style trends (Key Developments).Narrative Update • Apr 25
BBW: Capital Returns And CEO Succession Will Support Future Upside
Analysts have lowered their price target on Build-A-Bear Workshop to reflect a reduced assumed future P/E multiple of 14.7x, while keeping their fair value, growth, and margin assumptions in dollar terms unchanged. What's in the News Longtime President and CEO Sharon Price John plans to retire after the June 11, 2026 annual shareholders' meeting.Narrative Update • Apr 10
BBW: Succession Plan And Capital Returns Will Support Future Upside Potential
Analysts have maintained their $62.00 price target on Build-A-Bear Workshop, citing updated assumptions around the discount rate, revenue growth, profit margin, and future P/E that leave their overall valuation view essentially unchanged. What's in the News Longtime President and CEO Sharon Price John plans to retire after the June 11, 2026 shareholders meeting.Narrative Update • Mar 27
BBW: Succession Plan And Capital Returns Will Drive Future Upside Potential
Analysts have trimmed their price target on Build-A-Bear Workshop from $66.25 to $62.00, reflecting updated assumptions around discount rate, profit margin, and a lower future P/E multiple, while keeping revenue growth expectations broadly consistent. What's in the News Longtime President and CEO Sharon Price John plans to retire after the 2026 annual shareholders meeting.Narrative Update • Mar 13
BBW: Succession Plan And Capital Returns Will Support Future Upside Potential
Analysts have trimmed their price target for Build-A-Bear Workshop from $70.00 to $66.25, citing updated assumptions for discount rate, revenue growth, profit margins and future P/E that modestly adjust the valuation framework. What's in the News CEO succession plan announced, with longtime President and CEO Sharon Price John intending to retire after the June 11, 2026 annual shareholders' meeting and current Chief Operations and Experience Officer Chris Hurt set to assume the CEO role and join the Board at that time, while Price John remains on the Board to support the transition (Key Developments).Narrative Update • Feb 26
BBW: Experiential Partnerships And Buybacks Will Support Future Upside Potential
Analysts have kept their price target for Build-A-Bear Workshop steady at $70.00, citing largely unchanged assumptions around revenue growth, profit margins, discount rate, and future P/E as the basis for maintaining their view. What's in the News Build-A-Bear Workshop and Sanrio announced a national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop concept, with new locations planned at American Dream in New Jersey and Mall of America in Minnesota in early 2026.Analysis Article • Feb 12
Benign Growth For Build-A-Bear Workshop, Inc. (NYSE:BBW) Underpins Stock's 27% Plummet
Build-A-Bear Workshop, Inc. ( NYSE:BBW ) shares have retraced a considerable 27% in the last month, reversing a fair...Narrative Update • Feb 10
BBW: Experiential Expansion And Buybacks Will Support Future Upside Potential
Analysts have kept their fair value estimate for Build-A-Bear Workshop steady at US$70.00, with only minor tweaks to inputs such as the discount rate, revenue growth, profit margin and future P/E assumptions. This signals that their overall view on the stock's pricing remains broadly unchanged.Narrative Update • Jan 27
BBW: Experiential Expansion And Buybacks Will Support A More Bullish Outlook
Analysts have inched their fair value estimate for Build-A-Bear Workshop up from $68.75 to $70.00, citing small adjustments in the discount rate, revenue growth, profit margin, and expected future P/E as the main drivers of the updated price target. What's in the News Reiterated earnings guidance for 2025, with management pointing to third quarter results and what it describes as consistent underlying fundamentals, while also noting ongoing tariff headwinds (Corporate Guidance) Based on existing guidance, the company indicates it is positioned for fiscal 2025 revenue of over US$0.5b.Analysis Article • Jan 25
Here's Why We Think Build-A-Bear Workshop (NYSE:BBW) Might Deserve Your Attention Today
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Narrative Update • Jan 11
BBW: Tariff Headwinds And Experiential Expansion Will Shape A Fairly Valued Outlook
Analysts have maintained their fair value estimate for Build-A-Bear Workshop at US$68.75. This reflects only modest adjustments to discount rate, revenue growth, profit margin, and future P/E assumptions, rather than a significant change in their overall view.Analysis Article • Dec 25
Build-A-Bear Workshop, Inc. (NYSE:BBW) Held Back By Insufficient Growth Even After Shares Climb 25%
Build-A-Bear Workshop, Inc. ( NYSE:BBW ) shareholders are no doubt pleased to see that the share price has bounced 25...Narrative Update • Dec 20
BBW: Experiential Expansion And Share Repurchases Are Expected To Drive Upside
Analysts have modestly trimmed their price target on Build A Bear Workshop, reducing fair value by about 4 percent to approximately 68 dollars and 75 cents, as slightly softer growth and valuation assumptions more than offset a marginally stronger profit margin outlook. What's in the News Build A Bear and Sanrio plan a national expansion of the Build A Bear x Hello Kitty and Friends Workshop concept, with new flagship locations slated for American Dream in New Jersey and Mall of America in Minnesota in early 2026 (Key Developments).Narrative Update • Dec 06
BBW: National Experiential Expansion Is Expected To Drive Long-Term Upside
Analysts have modestly lowered their price target on Build-A-Bear Workshop to approximately 72 dollars from about 80 dollars, reflecting slightly higher discount rate and margin assumptions that more than offset incremental optimism on revenue growth and future valuation multiples. What's in the News Planned national expansion of the Build-A-Bear x Hello Kitty and Friends Workshops, with new flagship locations opening at American Dream in New Jersey and Mall of America in Minnesota in early 2026 (Key Developments) Concept builds on the success of the first Los Angeles Build-A-Bear x Hello Kitty and Friends Workshop, which quickly became a destination for collectors, families, and Sanrio fans (Key Developments) New experiential stores will feature immersive Hello Kitty themed environments, including branded shopping bags, aprons, Cub Condos, and customizable outfits, scents, and sounds for multiple Sanrio characters (Key Developments) Company completed repurchases of 640,295 shares, about 4.91% of shares outstanding, for 23.1 million dollars under its existing buyback program as of early December 2025 (Key Developments) Management reaffirmed fiscal 2025 guidance, and is still expecting total revenue to grow at a mid to high single digit percentage rate (Key Developments) Valuation Changes Fair Value Estimate has been reduced modestly, from approximately 80 dollars to about 72 dollars.Analysis Article • Dec 04
A Look At The Intrinsic Value Of Build-A-Bear Workshop, Inc. (NYSE:BBW)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Build-A-Bear Workshop fair value estimate is US$55.97 With...Analysis Article • Nov 05
Under The Bonnet, Build-A-Bear Workshop's (NYSE:BBW) Returns Look Impressive
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Ideally, a...Analysis Article • Aug 29
With EPS Growth And More, Build-A-Bear Workshop (NYSE:BBW) Makes An Interesting Case
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Narrative Update • Aug 29
International Expansion And Digital Transformation Will Expand Global Footprint
The significant increase in Build-A-Bear Workshop’s consensus price target reflects a higher market valuation multiple (future P/E rising from 15.87x to 17.95x) despite unchanged revenue growth expectations, resulting in a new fair value of $73.33. What's in the News Increased new unit growth guidance for 2025 to at least 60 new experience locations with a mix of corporate, partner, and franchise models.Analysis Article • Jul 31
We Like Build-A-Bear Workshop's (NYSE:BBW) Returns And Here's How They're Trending
To find a multi-bagger stock, what are the underlying trends we should look for in a business? Ideally, a business will...Analysis Article • May 30
Build-A-Bear Workshop, Inc. (NYSE:BBW) Surges 49% Yet Its Low P/E Is No Reason For Excitement
Build-A-Bear Workshop, Inc. ( NYSE:BBW ) shareholders would be excited to see that the share price has had a great...Seeking Alpha • Mar 28
Build-A-Bear: Strong Growth & Rapid Expansion Makes The Dip Worth Buying
Summary Build-A-Bear Workshop, Inc.'s strong fundamentals and strategic expansion in high tourist areas position it for long-term growth, despite economic uncertainties and tariff challenges. The company reported record profits for the fourth consecutive year, with double-digit EPS growth and a solid revenue increase, showcasing robust financial health. Management's commitment to shareholders is evident through a double-digit dividend raise and significant share repurchases, enhancing investor value. With a forward P/E of 9.14x and over 70% upside potential, BBW stock remains an attractive buy, targeting continued expansion and profitability in 2025. Read the full article on Seeking AlphaAnalysis Article • Mar 16
Build-A-Bear Workshop's (NYSE:BBW) Upcoming Dividend Will Be Larger Than Last Year's
Build-A-Bear Workshop, Inc. ( NYSE:BBW ) has announced that it will be increasing its dividend from last year's...Analysis Article • Mar 12
Is Now An Opportune Moment To Examine Build-A-Bear Workshop, Inc. (NYSE:BBW)?
While Build-A-Bear Workshop, Inc. ( NYSE:BBW ) might not have the largest market cap around , it received a lot of...Seeking Alpha • Mar 04
Build-A-Bear: More Digitalization Efforts, But The Margin Of Safety Declined (Rating Downgrade)
Summary Build-A-Bear Workshop reported a 25.3% EBITDA increase due to higher retail and commercial margins, suggesting potential for continued profitability growth. Digital transformation and the new Chief Revenue Officer are expected to boost online sales and revenue from personalization programs. Despite positive financial performance, the current margin of safety is smaller, leading me to close my position but monitor for future opportunities. Risks include international market challenges, trade restrictions, and tariffs, particularly with China and Vietnam, which could impact profitability. Read the full article on Seeking AlphaSeeking Alpha • Jan 13
Build-A-Bear Workshop: It's Time To Consider This Underrated Dividend Stock
Summary Build-A-Bear's strong financial performance, debt-free balance sheet, and aggressive share buybacks make it an attractive long-term dividend stock with significant growth potential. The company has outperformed the S&P, up 99% in the past year, driven by expansion and increased sales in both U.S. and UK stores. Despite a higher forward P/E of 11.99x, BBW's continued expansion and shareholder-friendly policies suggest a rerating higher, with a 2026 price target of $60.35. While downside risks exist due to potential market corrections, BBW's resilience and undervaluation make it a compelling buy for dividend-focused investors. Read the full article on Seeking AlphaAnalysis Article • Dec 27
Improved Earnings Required Before Build-A-Bear Workshop, Inc. (NYSE:BBW) Stock's 26% Jump Looks Justified
Build-A-Bear Workshop, Inc. ( NYSE:BBW ) shares have continued their recent momentum with a 26% gain in the last month...Seeking Alpha • Dec 19
Build-A-Bear Workshop: Revenue And Margin Expansion Amid Poor Consumer Outlook
Summary In 3Q24, BBW generated $119 million in revenues, growing 10.19% y/y and 6.25% q/q. Operating margins and net margins improved to 10.92% and 8.40% from 9.26% and 7.41%. Although the poor consumer outlook will weigh on BBW, investors should not be overly worried. After all, BBW has managed to post impressive results consistently, demonstrating its resilience. Looking ahead, investors should expect continued revenue expansion as BBW continues to accelerate its asset-light shift and pull other levers to tap into other consumers (e.g., new types of products). As BBW generates more FCF due to its asset-light transition, investors should expect BBW to return more capital to shareholders. Valuation analysis suggests a potential upside of 14.38% and 32.38% if BBW can maintain its current rate of expansion and further improve its margins. Read the full article on Seeking AlphaSeeking Alpha • Dec 06
Build-A-Bear: Strong Expansion Prospects, But A Disappointing Q4 Outlook (Rating Downgrade)
Summary Build-A-Bear’s Q3 results showed incredible revenue momentum in brick-and-mortar and in wholesale shipments, and highlighted the company's rapid partner-operated expansion with 17 new store openings. The updated FY2024 outlook suggests disappointing Q4 growth, reflecting weaker ecommerce demand and slower wholesale shipments. BBW stock doesn't have much asymmetric upside left in my base DCF model scenario. Read the full article on Seeking AlphaShareholder Returns
| BBW | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | -4.2% | 2.4% | -4.1% |
| 1Y | -30.3% | 3.3% | 20.6% |
Return vs Industry: BBW underperformed the US Specialty Retail industry which returned 2.1% over the past year.
Return vs Market: BBW underperformed the US Market which returned 22.3% over the past year.
Price Volatility
| BBW volatility | |
|---|---|
| BBW Average Weekly Movement | 5.8% |
| Specialty Retail Industry Average Movement | 7.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.6% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: BBW has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BBW's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1997 | 3,350 | Sharon John | www.buildabear.com |
Build-A-Bear Workshop, Inc. operates as a mall-based, experiential specialty retailer for children in the United States, Canada, the United Kingdom, Ireland, North America, and Europe. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company offers various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items.
Build-A-Bear Workshop, Inc. Fundamentals Summary
| BBW fundamental statistics | |
|---|---|
| Market cap | US$407.93m |
| Earnings (TTM) | US$55.18m |
| Revenue (TTM) | US$526.71m |
7.6x
P/E Ratio0.8x
P/S RatioIs BBW overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BBW income statement (TTM) | |
|---|---|
| Revenue | US$526.71m |
| Cost of Revenue | US$224.19m |
| Gross Profit | US$302.52m |
| Other Expenses | US$247.33m |
| Earnings | US$55.18m |
Last Reported Earnings
May 02, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 4.47 |
| Gross Margin | 57.44% |
| Net Profit Margin | 10.48% |
| Debt/Equity Ratio | 0% |
How did BBW perform over the long term?
See historical performance and comparisonDividends
2.7%
Current Dividend Yield21%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/10 18:06 |
| End of Day Share Price | 2026/06/10 00:00 |
| Earnings | 2026/05/02 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Build-A-Bear Workshop, Inc. is covered by 16 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Gerrick Johnson | BMO Capital Markets Equity Research |
| Christopher Moore | CJS Securities, Inc. |
| Jeremy Hamblin | Colliers Securities |