BARK Management
Management criteria checks 2/4
BARK's CEO is Matt Meeker, appointed in Oct 2011, has a tenure of 14.75 years. total yearly compensation is $3.34M, comprised of 18% salary and 82% bonuses, including company stock and options. directly owns 6.37% of the company’s shares, worth $5.39M. The average tenure of the management team and the board of directors is 4.8 years and 3.3 years respectively.
Key information
Matt Meeker
Chief executive officer
US$3.3m
Total compensation
| CEO salary percentage | 17.96% |
| CEO tenure | 14.8yrs |
| CEO ownership | 6.4% |
| Management average tenure | 4.8yrs |
| Board average tenure | 3.3yrs |
Recent management updates
Recent updates
Narrative Update • Jun 04
BARK: Reverse Split And Cancelled Buyout May Set Up Future Repricing
Analysts have reset their view on BARK, cutting the price target from $60 to $3 as they factor in updated fair value assumptions, adjusted discount rates, and revised expectations for revenue growth, profit margins, and future P/E multiples. What's in the News BARK is implementing a 1 for 20 reverse stock split of its common stock, effective April 1, 2026.
Narrative Update • May 10
BARK: Lowered Expectations And Cost Control Will Set Up Future Upside
Analysts have reduced their price target on BARK by $15, reflecting updated views on the company's near-term earnings potential and valuation. Analyst Commentary Bullish Takeaways Bullish analysts view the lower price target as a recalibration of expectations rather than a breakdown in the long term story, with room for upside if BARK executes consistently on its earnings plans.Narrative Update • Apr 21
BARK: Reset Expectations While Reverse Split And Margin Execution Drive Future Upside
Analysts have trimmed their price targets on BARK, with recent cuts such as the $15 and $0.50 reductions cited in Street research. These changes are shaping a slightly lower implied P/E and a modestly higher discount rate in updated valuation work.Narrative Update • Apr 07
BARK: Reset Expectations And Margin Execution Will Drive Future Upside
Analysts have revised their fair value estimate for BARK from $2.00 to $35.00, reflecting updated assumptions around discount rates, profit margins, and a lower future P/E that are consistent with recent price target cuts cited in Street research. Analyst Commentary Recent Street research on BARK has generally moved toward lower price targets, which aligns with the reset in the fair value estimate.Narrative Update • Mar 24
BARK: Margin Execution And Buyout Interest Will Support Future Upside Potential
Analysts have trimmed their price targets on BARK by $0.50 to reflect slightly lower profit margin expectations and a modestly higher future P/E assumption, while their long term fair value estimate remains at $2.00. Analyst Commentary Recent research updates on BARK focus on how slightly lower profit margin expectations and a modestly higher future P/E assumption affect the near term setup while keeping the long term fair value view at US$2.00 intact.
Narrative Update • Mar 11
Why Marcus Lemonis will insist on the acquisition of BARK
BARK Inc. aligns well with Marcus Lemonis’s investing profile, and recent events confirm this, he is actively pursuing an acquisition of the company for $1.10 per share.Narrative Update • Mar 08
BARK: Buyout Proposal And Margin Execution Will Drive Future Upside Repricing
Analysts trimmed their BARK price target by $0.50, citing updated assumptions around discount rates, margin expectations, and P/E multiples reflected in recent research from multiple firms. Analyst Commentary Recent Street research on BARK centers on how updated assumptions around discount rates, margin potential, and P/E multiples feed into a slightly lower price target, rather than a major shift in the core thesis.Narrative Update • Feb 22
BARK: Revised Deal Proposal And Margin Outlook Will Support Future Upside Repricing
Analysts have trimmed their price target on BARK by $0.50, reflecting updated views on revenue growth, discount rate, profit margin, and future P/E, as seen in recent research from firms such as Lake Street and Canaccord. Analyst Commentary Recent research updates on BARK focus less on a single headline change in the price target and more on the inputs behind that move, including revenue growth assumptions, discount rates, profit margins, and future P/E expectations.Narrative Update • Feb 07
BARK: Lowered Price Assumptions Will Set Up Potential Upside Repricing
Analysts have trimmed their price target on BARK from about $2.33 to $2.00, reflecting updated assumptions around revenue growth, profit margins, discount rates, and future P/E expectations. Analyst Commentary Recent Street research on BARK focuses on how updated expectations around growth and profitability flow through to a lower price target of about US$2.00, with both supportive and cautious themes emerging.Analysis Article • Jan 08
Is BARK (NYSE:BARK) Weighed On By Its Debt Load?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Nov 13
Analysts Have Been Trimming Their BARK, Inc. (NYSE:BARK) Price Target After Its Latest Report
As you might know, BARK, Inc. ( NYSE:BARK ) recently reported its second-quarter numbers. Revenues of US$107m beat...Analysis Article • Oct 21
Investor Optimism Abounds BARK, Inc. (NYSE:BARK) But Growth Is Lacking
There wouldn't be many who think BARK, Inc.'s ( NYSE:BARK ) price-to-sales (or "P/S") ratio of 0.3x is worth a mention...Analysis Article • Aug 29
Is BARK (NYSE:BARK) Using Debt In A Risky Way?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Aug 10
BARK, Inc. (NYSE:BARK) Just Reported, And Analysts Assigned A US$2.33 Price Target
Shareholders might have noticed that BARK, Inc. ( NYSE:BARK ) filed its first-quarter result this time last week. The...Analysis Article • Jul 04
Some BARK, Inc. (NYSE:BARK) Shareholders Look For Exit As Shares Take 30% Pounding
The BARK, Inc. ( NYSE:BARK ) share price has fared very poorly over the last month, falling by a substantial 30%. The...
New Narrative • Mar 30
Shopify Transition And Global Partnerships Will Yield Future Success
Transitioning to Shopify will boost D2C revenue growth by lowering acquisition costs and increasing conversion rates.Seeking Alpha • Feb 02
BARK, Inc.: Making Progress
Summary BARK, Inc. has seen more than a 25% stock increase post-2QFY25 financials, driven by insider buying and a positive revenue quarter after two years. The company is consolidating its brands under one platform to enhance cross-selling, and has shifted focus to Commerce sales to boost brand awareness. With a strong balance sheet and recent share repurchases, BARK is positioned to continue its turnaround, supported by bullish analyst ratings and CEO confidence. An updated analysis around BARK, Inc. follows in the paragraphs below. Read the full article on Seeking AlphaSeeking Alpha • Nov 26
BARK: Tails Are Waging Once Again
Summary BARK, Inc. has shown significant recovery, with its stock up over 100% year-to-date, driven by revenue growth after eight quarters of decline. The company’s commerce revenue grew by 25% year-over-year, bolstered by a new partnership with Chewy and expanding existing partnerships. Despite being unprofitable, BARK's improved financials, including reduced net loss and positive cash flow, indicate a promising turnaround, supported by a strong balance sheet. Read the full article on Seeking AlphaAnalysis Article • Oct 25
BARK (NYSE:BARK) Has Debt But No Earnings; Should You Worry?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Seeking Alpha • Oct 10
BARK: Ready To Bite Back
Summary A new partnership with Chewy gives BARK access to 20 million potential customers. Subscription orders dropped 6.5% in FY24 due to aggressive promotions attracting price-sensitive customers who leave after the promotion period ends. However management is now cutting promotions, which should improve margins, though I don’t expect immediate subscriber growth over the next quarters. BARK's profitability and cash flow are improving, with positive adjusted EBITDA expected in FY25. Despite mixed valuations and low insider buying activity, I maintain a buy rating due to better fundamentals and the recent partnership with Chewy. Read the full article on Seeking AlphaAnalysis Article • Sep 05
Further Upside For BARK, Inc. (NYSE:BARK) Shares Could Introduce Price Risks After 31% Bounce
BARK, Inc. ( NYSE:BARK ) shares have had a really impressive month, gaining 31% after a shaky period beforehand...Analysis Article • Jul 23
Is BARK (NYSE:BARK) Weighed On By Its Debt Load?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Seeking Alpha • Jul 18
BARK, Inc.: Waiting For The Bite
Summary BARK, Inc. stock has dropped 90% since going public via SPAC, and the company expects flat to single-digit revenue growth for the upcoming year. BARK is led by the company's co-founder, who owns a decent share of the company and recently purchased more shares. The company is focusing on growth opportunities like BARK Air and expanding its consumables business. Read the full article on Seeking AlphaSeeking Alpha • Jun 04
BARK: No Growth And Weak Profitability Keeps Me Away
Summary Shares have performed well this year as the company has shown improving margins and reduced cash burn. However, revenue has been declining and management sees no growth in the upcoming fiscal year. The company’s net cash represents more than a third of its market cap, and management has begun to return its cash through share repurchases. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | -US$39m |
| Dec 31 2025 | n/a | n/a | -US$32m |
| Sep 30 2025 | n/a | n/a | -US$35m |
| Jun 30 2025 | n/a | n/a | -US$30m |
| Mar 31 2025 | US$3m | US$599k | -US$33m |
| Dec 31 2024 | n/a | n/a | -US$32m |
| Sep 30 2024 | n/a | n/a | -US$30m |
| Jun 30 2024 | n/a | n/a | -US$35m |
| Mar 31 2024 | US$1m | US$525k | -US$37m |
| Dec 31 2023 | n/a | n/a | -US$46m |
| Sep 30 2023 | n/a | n/a | -US$57m |
| Jun 30 2023 | n/a | n/a | -US$58m |
| Mar 31 2023 | US$1m | US$519k | -US$62m |
| Dec 31 2022 | n/a | n/a | -US$84m |
| Sep 30 2022 | n/a | n/a | -US$76m |
| Jun 30 2022 | n/a | n/a | -US$59m |
| Mar 31 2022 | US$433k | US$375k | -US$68m |
| Dec 31 2021 | n/a | n/a | -US$39m |
| Sep 30 2021 | n/a | n/a | -US$50m |
| Jun 30 2021 | n/a | n/a | -US$57m |
| Mar 31 2021 | US$445k | US$356k | -US$31m |
Compensation vs Market: Matt's total compensation ($USD3.34M) is above average for companies of similar size in the US market ($USD658.00K).
Compensation vs Earnings: Matt's compensation has increased whilst the company is unprofitable.
CEO
Matt Meeker (52 yo)
14.8yrs
Tenure
US$3,335,372
Compensation
Mr. Matt Meeker co-founded BARK, Inc. (formerly known as Bark & Co) in October 2011. He serves as Chief Executive Officer of BARK, Inc. since January 10, 2022 and its Executive Chairman since September 202...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.8yrs | US$3.34m | 6.37% $ 5.4m | |
| Co-Founder & Director | 14.8yrs | US$290.00k | 6.55% $ 5.5m | |
| Chief Legal Officer | 4.6yrs | US$992.06k | 0.47% $ 393.4k | |
| Chief Revenue Officer & President of Core Business | 2.3yrs | no data | 0.31% $ 264.3k | |
| Co-Founder | 14.5yrs | no data | 4.87% $ 4.1m | |
| Co-founder & Chief Supply Chain Officer | no data | no data | no data | |
| Interim CFO | 3.2yrs | no data | 0.13% $ 108.1k | |
| Vice President of Investor Relations | 5yrs | no data | no data | |
| President of BARK Air | 4.8yrs | US$346.93k | no data | |
| Chief Experience Officer | 2.1yrs | no data | no data |
4.8yrs
Average Tenure
50yo
Average Age
Experienced Management: BARK's management team is considered experienced (4.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.8yrs | US$3.34m | 6.37% $ 5.4m | |
| Co-Founder & Director | 14.8yrs | US$290.00k | 6.55% $ 5.5m | |
| Lead Independent Director | 8.6yrs | US$239.19k | 0% $ 0 | |
| Independent Director | 5.4yrs | US$220.44k | no data | |
| Independent Director | 2.8yrs | US$204.19k | 0% $ 0 | |
| Independent Director | 3.3yrs | US$200.44k | 0% $ 0 | |
| Independent Director | 3.3yrs | US$204.19k | 0% $ 0 | |
| Director | less than a year | no data | no data | |
| Director | less than a year | no data | no data |
3.3yrs
Average Tenure
62yo
Average Age
Experienced Board: BARK's board of directors are considered experienced (3.3 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/09 01:47 |
| End of Day Share Price | 2026/07/09 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
BARK, Inc. is covered by 3 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ygal Arounian | Citigroup Inc |
| Kaumil Gajrawala | Jefferies LLC |
| Ryan Meyers | Lake Street Capital Markets, LLC |