How Abercrombie & Fitch’s (ANF) NFL Athlete Collaboration Signals a Shift in Its Investment Story

• In August 2025, Abercrombie & Fitch announced its first-ever athletic partnership, collaborating with NFL linebacker T.J. Watt and his wife Dani Watt on a multi-season activewear collection for the Your Personal Best (YPB) brand, set to launch in three seasonal drops beginning Fall 2025.
• This partnership highlights Abercrombie & Fitch’s growing emphasis on performance-oriented apparel and its efforts to enhance brand relevance in the activewear space by bringing in prominent sports figures.
• We'll explore how this move to co-design an athletic collection with T.J. and Dani Watt could impact Abercrombie & Fitch's long-term growth strategy.

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Abercrombie & Fitch Investment Narrative Recap

To be a shareholder in Abercrombie & Fitch, one must believe in the company's ability to drive consistent revenue growth through global brand expansion, digital investments, and effective partnerships. The T.J. and Dani Watt collaboration increases brand visibility in the activewear segment, but at this stage, it is not likely to materially shift the company's biggest short-term catalyst, which is the upcoming earnings report, or offset key risks such as margin pressure from inventory management and external competition. Another recent announcement saw Abercrombie Kids expand its wholesale presence through partnerships with major retailers like Nordstrom, Bloomingdale’s, and Dick’s Sporting Goods. This move demonstrates Abercrombie & Fitch's commitment to reaching more customers and growing revenue, aligning with ongoing catalysts around international expansion and omnichannel sales. In contrast, investors should be mindful of the ongoing risks from inventory management and competitive pressures that...

Read the full narrative on Abercrombie & Fitch (it's free!)

Abercrombie & Fitch's outlook projects $5.6 billion in revenue and $540.1 million in earnings by 2028. This requires 3.7% annual revenue growth and a $7.3 million earnings increase from current earnings of $532.8 million.

Uncover how Abercrombie & Fitch's forecasts yield a $114.25 fair value, a 16% upside to its current price.

Exploring Other Perspectives

Eleven members of the Simply Wall St Community set fair value estimates for Abercrombie & Fitch stock ranging from US$84 to US$151. While revenue growth initiatives are top of mind, opinions differ widely on future performance, so consider multiple viewpoints.

Explore 11 other fair value estimates on Abercrombie & Fitch - why the stock might be worth as much as 53% more than the current price!

Build Your Own Abercrombie & Fitch Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Abercrombie & Fitch research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Abercrombie & Fitch research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Abercrombie & Fitch's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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