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Upbound Group (UPBD): Exploring Valuation After Recent Share Price Weakness

Reviewed by Kshitija Bhandaru
See our latest analysis for Upbound Group.
Zooming out, Upbound Group’s recent share price softness is part of a longer-running trend. The 1-year total shareholder return sits at about -19%, reflecting fading momentum as the market weighs up future risks and recovery potential despite solid earnings growth last year. Over a longer view, investors have seen swings with some upside, but the latest drift suggests confidence is still being rebuilt.
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The question now is whether recent weakness means Upbound Group is trading at an attractive discount, or if the market has already factored in its future growth prospects, leaving little room for upside.
Most Popular Narrative: 37.5% Undervalued
With Upbound Group's most-followed narrative pegging fair value at $36.38, well above its last close of $22.74, analysts see a significant pricing gap that centers on key growth and margin expansion drivers for the business.
The introduction of the Acima Classic Credit General-Purpose Mastercard and the Acima Private Label Credit Cards, through the partnership with Concora, is expected to expand offerings and financial access for customers, potentially driving increased revenue and customer base expansion.
Want to know what fuels Upbound’s high narrative fair value? The secret sauce combines ambitious earnings growth along with sharply improved profit margins, steering toward a future earnings multiple far lower than today’s. Curious why analysts converge on that bullish price? Peek behind the curtain to see which bold assumptions shape this potential upside.
Result: Fair Value of $36.38 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, several challenges remain, including ongoing regulatory uncertainty and competitive pressures. These factors could quickly reshape the outlook for Upbound Group’s growth trajectory.
Find out about the key risks to this Upbound Group narrative.
Build Your Own Upbound Group Narrative
If you see things differently or want to dive deeper into the numbers, you can craft your own perspective in just a few minutes, so why not Do it your way?
A great starting point for your Upbound Group research is our analysis highlighting 4 key rewards and 4 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About NasdaqGS:UPBD
Upbound Group
Upbound Group, Inc. leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico.
Undervalued established dividend payer.
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