eBay Inc.

NasdaqGS:EBAY Stock Report

Market Cap: US$31.1b

eBay Valuation

Is EBAY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of EBAY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: EBAY ($65.01) is trading below our estimate of fair value ($109.18)

Significantly Below Fair Value: EBAY is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for EBAY?

Key metric: As EBAY is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for EBAY. This is calculated by dividing EBAY's market cap by their current earnings.
What is EBAY's PE Ratio?
PE Ratio15.3x
EarningsUS$2.03b
Market CapUS$31.14b

Price to Earnings Ratio vs Peers

How does EBAY's PE Ratio compare to its peers?

The above table shows the PE ratio for EBAY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average17x
CPNG Coupang
40x30.8%US$41.3b
JD JD.com
10.8x8.4%US$51.7b
VIPS Vipshop Holdings
6.2x-4.1%US$7.0b
DDS Dillard's
11x-31.4%US$6.9b
EBAY eBay
15.3x2.2%US$31.1b

Price-To-Earnings vs Peers: EBAY is good value based on its Price-To-Earnings Ratio (15.3x) compared to the peer average (17x).

Price to Earnings Ratio vs Industry

How does EBAY's PE Ratio compare vs other companies in the North American Multiline Retail Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
EBAY 15.3xIndustry Avg. 22.1xNo. of Companies3PE01224364860+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: EBAY is good value based on its Price-To-Earnings Ratio (15.3x) compared to the Global Multiline Retail industry average (22.1x).

Price to Earnings Ratio vs Fair Ratio

What is EBAY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

EBAY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio15.3x
Fair PE Ratio16.1x

Price-To-Earnings vs Fair Ratio: EBAY is good value based on its Price-To-Earnings Ratio (15.3x) compared to the estimated Fair Price-To-Earnings Ratio (16.1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst EBAY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$65.01
US$62.30
-4.2%
9.1%US$72.00US$50.00n/a28
Dec ’25US$63.29
US$61.94
-2.1%
8.8%US$72.00US$50.00n/a28
Nov ’25US$58.11
US$61.22
+5.4%
9.5%US$72.00US$50.00n/a28
Oct ’25US$65.83
US$58.18
-11.6%
9.3%US$65.00US$45.00n/a28
Sep ’25US$59.10
US$57.38
-2.9%
10.1%US$65.00US$45.00n/a27
Aug ’25US$56.23
US$56.28
+0.09%
11.0%US$65.00US$45.00n/a27
Jul ’25US$52.68
US$53.17
+0.9%
11.4%US$65.00US$38.00n/a27
Jun ’25US$54.22
US$52.18
-3.8%
10.8%US$65.00US$38.00n/a26
May ’25US$51.06
US$51.16
+0.2%
10.4%US$62.00US$40.00n/a27
Apr ’25US$52.27
US$48.94
-6.4%
12.1%US$61.00US$35.00n/a26
Mar ’25US$48.05
US$47.87
-0.4%
12.4%US$61.00US$35.00n/a26
Feb ’25US$41.70
US$45.66
+9.5%
11.4%US$56.00US$32.00n/a27
Jan ’25US$43.62
US$45.26
+3.8%
11.5%US$56.00US$32.00n/a26
Dec ’24US$41.73
US$45.28
+8.5%
11.5%US$56.00US$32.00US$63.2926
Nov ’24US$38.71
US$48.44
+25.1%
12.3%US$60.00US$34.00US$58.1126
Oct ’24US$44.09
US$48.78
+10.6%
11.7%US$60.00US$34.00US$65.8325
Sep ’24US$45.10
US$49.01
+8.7%
11.5%US$60.00US$34.00US$59.1027
Aug ’24US$43.56
US$49.15
+12.8%
11.5%US$60.00US$34.00US$56.2327
Jul ’24US$44.69
US$49.26
+10.2%
11.4%US$60.00US$34.00US$52.6827
Jun ’24US$43.26
US$49.38
+14.2%
11.6%US$60.00US$34.00US$54.2226
May ’24US$45.66
US$49.35
+8.1%
11.6%US$60.00US$34.00US$51.0626
Apr ’24US$44.37
US$48.52
+9.4%
11.5%US$58.00US$33.00US$52.2725
Mar ’24US$45.75
US$48.44
+5.9%
11.5%US$58.00US$33.00US$48.0525
Feb ’24US$50.40
US$48.07
-4.6%
14.2%US$62.00US$32.00US$41.7025
Jan ’24US$41.47
US$47.79
+15.2%
13.2%US$62.00US$34.00US$43.6225
Dec ’23US$45.16
US$48.03
+6.4%
13.7%US$62.00US$34.00US$41.7324

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 09:16
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

eBay Inc. is covered by 85 analysts. 30 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard KramerArete Research Services LLP
Joseph BonnerArgus Research Company
Colin SebastianBaird