Amazon.com, Inc.

NasdaqGS:AMZN Stock Report

Market Cap: US$2.8t

Amazon.com Valuation

Is AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: AMZN ($252.4) is trading below our estimate of future cash flow value ($433.42)

Significantly Below Future Cash Flow Value: AMZN is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZN?

Key metric: As AMZN is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AMZN. This is calculated by dividing AMZN's market cap by their current earnings.
What is AMZN's PE Ratio?
PE Ratio20.1x
EarningsUS$135.28b
Market CapUS$2.77t

Price to Earnings Ratio vs Peers

How does AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average31.2x
BABA Alibaba Group Holding
24.9x24.65%US$280.0b
PDD PDD Holdings
8.2x13.13%US$113.5b
MELI MercadoLibre
51.1x29.03%US$95.1b
SE Sea
40.7x25.22%US$69.4b
AMZN Amazon.com
20.1x6.33%US$2.8t

Price-To-Earnings vs Peers: AMZN is good value based on its Price-To-Earnings Ratio (20.1x) compared to the peer average (31.2x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does AMZN's PE Ratio compare vs other companies in the US Multiline Retail Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
STHH.F Steinhoff International Holdings
0.001xn/aUS$2.55m
No more companies available in this PE range
AMZN 20.1xIndustry Avg. 19.3xNo. of Companies4PE01632486480+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AMZN is expensive based on its Price-To-Earnings Ratio (20.1x) compared to the Global Multiline Retail industry average (19.3x).

Price to Earnings Ratio vs Fair Ratio

What is AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio20.1x
Fair PE Ratio33.8x

Price-To-Earnings vs Fair Ratio: AMZN is good value based on its Price-To-Earnings Ratio (20.1x) compared to the estimated Fair Price-To-Earnings Ratio (33.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$252.40
US$328.17
+30.02%
9.21%US$405.00US$230.00n/a60
Sep ’27US$254.92
US$328.00
+28.67%
9.21%US$405.00US$230.00n/a60
Aug ’27US$271.58
US$321.90
+18.53%
10.34%US$400.00US$207.00n/a61
Jul ’27US$241.70
US$312.89
+29.45%
8.90%US$370.00US$207.00n/a62
Jun ’27US$261.26
US$312.79
+19.72%
9.16%US$370.00US$207.00n/a62
May ’27US$268.26
US$306.47
+14.24%
9.96%US$370.00US$207.00n/a62
Apr ’27US$210.57
US$281.27
+33.58%
10.05%US$360.00US$175.00n/a64
Mar ’27US$210.00
US$280.47
+33.56%
10.13%US$360.00US$175.00n/a62
Feb ’27US$239.30
US$295.86
+23.63%
8.20%US$360.00US$230.00n/a63
Jan ’27US$230.82
US$295.24
+27.91%
7.82%US$360.00US$245.00n/a63
Dec ’26US$233.88
US$294.57
+25.95%
7.87%US$360.00US$245.00n/a63
Nov ’26US$244.22
US$287.81
+17.85%
7.89%US$351.87US$240.00n/a64
Oct ’26US$220.63
US$266.05
+20.59%
6.49%US$306.00US$230.00n/a63
Sep ’26US$229.00
US$263.27
+14.97%
6.93%US$306.00US$225.00US$254.9262
Aug ’26US$214.75
US$258.44
+20.34%
8.22%US$305.00US$209.00US$271.5864
Jul ’26US$220.46
US$242.05
+9.79%
9.11%US$305.00US$195.00US$241.7065
Jun ’26US$205.01
US$238.60
+16.39%
9.51%US$305.00US$195.00US$261.2665
May ’26US$190.20
US$243.75
+28.15%
10.01%US$287.00US$195.00US$268.2667
Apr ’26US$192.17
US$264.30
+37.53%
6.85%US$306.00US$203.00US$210.5768
Mar ’26US$212.28
US$266.39
+25.49%
6.41%US$306.00US$203.00US$210.0064
Feb ’26US$237.68
US$249.07
+4.79%
9.56%US$306.00US$200.00US$239.3064
Jan ’26US$219.39
US$240.39
+9.57%
8.78%US$285.00US$180.00US$230.8264
Dec ’25US$207.89
US$234.50
+12.80%
7.41%US$285.00US$180.00US$233.8864
Nov ’25US$197.93
US$228.55
+15.47%
8.53%US$285.00US$180.00US$244.2262
Oct ’25US$185.13
US$220.68
+19.20%
7.83%US$265.00US$180.00US$220.6359
Sep ’25US$178.50
US$218.91
+22.64%
7.01%US$251.00US$180.00US$229.0058
US$328.17
Fair Value
23.1% undervalued intrinsic discount
60
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/09 04:57
End of Day Share Price 2026/09/09 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Amazon.com, Inc. is covered by 99 analysts. 60 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kadambari DaptardarAccountability Research Corporation
Rocco StraussArete Research Services LLP
Richard KramerArete Research Services LLP