Sunstone Hotel Investors (SHO): Exploring Valuation After Latest Share Price Uptick

Simply Wall St
Sunstone Hotel Investors (SHO) has recently shown a slight uptick in its stock price, with shares moving up about 0.4% in the latest session. Investors are watching for clues on what might drive momentum in the coming weeks.

See our latest analysis for Sunstone Hotel Investors.

Sunstone Hotel Investors’ latest share price move comes after a rocky stretch, as the stock has slid around 21% so far this year despite a modest 1.7% share price return over the most recent quarter. While short-term momentum has picked up slightly, the one-year total shareholder return remains negative, suggesting investors are weighing both the company’s recent progress and ongoing risks in the sector.

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With shares trading at a slight discount to analyst targets despite recent volatility, the key question is whether Sunstone Hotel Investors is an undervalued pick right now or if the market has already priced in future growth.

Most Popular Narrative: 4.5% Undervalued

Compared to its last closing price of $9.20, Sunstone Hotel Investors' most widely followed narrative assigns it a slightly higher fair value. This leaves just enough room to suggest the stock could trade higher, making the drivers behind this thesis worth a closer look.

Sustained outperformance at luxury resorts and branded lifestyle hotels, coupled with portfolio flexibility and strong balance sheet and liquidity, enables Sunstone to capitalize on the long-term preference shift toward unique, upscale lodging experiences. This supports resilient earnings and asset appreciation in inflationary environments.

Read the complete narrative.

Want to know the math behind this fair value? The narrative leans heavily on ambitious profit growth and a PE multiple usually reserved for industry leaders. Curious which financial leaps analysts believe will drive Sunstone's price in the next few years? The answers might surprise you.

Result: Fair Value of $9.64 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, high exposure to a small number of key hotels and unpredictable market shifts could quickly undermine Sunstone’s positive momentum and future growth outlook.

Find out about the key risks to this Sunstone Hotel Investors narrative.

Another View: SWS DCF Model Says Overvalued

Looking through the lens of the SWS DCF model, a different picture emerges. This approach estimates Sunstone Hotel Investors’ fair value at just $6.51 per share, significantly below the current market price and analyst targets. Could this suggest the market is far too optimistic about future earnings?

Look into how the SWS DCF model arrives at its fair value.

SHO Discounted Cash Flow as at Oct 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Sunstone Hotel Investors for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own Sunstone Hotel Investors Narrative

If you have a different take or want to dig deeper into the numbers, you can craft your own perspective in just a few minutes. Do it your way

A great starting point for your Sunstone Hotel Investors research is our analysis highlighting 1 key reward and 4 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Sunstone Hotel Investors might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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