YouGov (OTCPK:YUGV.F) Stock Valuation, Peer Comparison & Price Targets

Q: What is the Fair Price of YUGV.F when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

YUGV.F ($5.49) is trading below our estimate of [[fair value]] ($14.78)

Share Price vs Fair Value

What is the Fair Price of YUGV.F when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: YUGV.F ($5.49) is trading below our estimate of fair value ($14.78)

Significantly Below Fair Value: YUGV.F is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for YUGV.F?

Key metric: As YUGV.F is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for YUGV.F. This is calculated by dividing YUGV.F's market cap by their current revenue.
What is YUGV.F's PS Ratio?
PS Ratio	1.5x
Sales	UK£335.30m
Market Cap	UK£504.43m

YUGV.F key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	2x
Enterprise Value/EBITDA	10.4x
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does YUGV.F's PS Ratio compare to its peers?

The above table shows the PS ratio for YUGV.F vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	3.2x
NCMI National CineMedia	2.7x	11.8%	US$653.0m
BOC Boston Omaha	4.5x	6.0%	US$468.4m
CTV Innovid	3x	9.0%	US$453.1m
PUBM PubMatic	2.6x	7.9%	US$772.9m
YUGV.F YouGov	1.5x	8.5%	US$504.4m

Price-To-Sales vs Peers: YUGV.F is good value based on its Price-To-Sales Ratio (1.5x) compared to the peer average (3.2x).

Price to Sales Ratio vs Industry

How does YUGV.F's PS Ratio compare vs other companies in the US Media Industry?

40 Companies	Price / Sales	Estimated Growth	Market Cap
PARA Paramount Global	0.3x	1.5%	US$7.74b
DISH DISH Network	0.2x	-1.3%	US$3.08b
ATUS Altice USA	0.1x	-2.4%	US$1.19b
ADV Advantage Solutions	0.3x	-2.5%	US$1.15b

40 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Sales vs Industry: YUGV.F is expensive based on its Price-To-Sales Ratio (1.5x) compared to the US Media industry average (0.9x).

Price to Sales Ratio vs Fair Ratio

What is YUGV.F's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

YUGV.F PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	1.5x
Fair PS Ratio	n/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate YUGV.F's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst YUGV.F forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	US$5.49	US$8.54 +55.4%	18.1%	US$10.24	US$5.94	n/a	6
Nov ’25	US$6.49	US$8.72 +34.4%	18.1%	US$10.47	US$6.07	n/a	6
Oct ’25	US$5.90	US$9.06 +53.5%	18.3%	US$11.17	US$6.51	n/a	6
Sep ’25	US$6.45	US$8.39 +30.1%	25.8%	US$10.83	US$4.72	n/a	6
Aug ’25	US$6.10	US$8.78 +43.9%	45.3%	US$15.38	US$4.74	n/a	6
Jul ’25	US$5.28	US$10.49 +98.7%	51.9%	US$18.96	US$4.68	n/a	6
Jun ’25	n/a	US$16.05 0%	13.3%	US$18.79	US$12.03	n/a	7
May ’25	n/a	US$16.62 0%	8.8%	US$18.67	US$14.50	n/a	6
Apr ’25	n/a	US$17.28 0%	6.6%	US$18.96	US$15.16	n/a	6
Mar ’25	US$13.96	US$17.12 +22.7%	6.9%	US$18.95	US$15.16	n/a	6
Feb ’25	n/a	US$16.95 0%	5.1%	US$18.07	US$15.27	n/a	6
Jan ’25	n/a	US$16.12 0%	5.8%	US$17.48	US$14.77	n/a	6
Dec ’24	n/a	US$16.12 0%	5.8%	US$17.48	US$14.77	n/a	6
Nov ’24	n/a	US$16.12 0%	5.8%	US$17.48	US$14.77	US$6.49	6
Oct ’24	n/a	US$17.17 0%	11.8%	US$20.93	US$14.74	US$5.90	6
Sep ’24	n/a	US$17.17 0%	11.8%	US$20.93	US$14.74	US$6.45	6
Aug ’24	n/a	US$18.09 0%	9.7%	US$21.39	US$15.65	US$6.10	6
Jul ’24	n/a	US$16.71 0%	11.2%	US$20.15	US$14.75	US$5.28	6
Jun ’24	n/a	US$16.71 0%	11.2%	US$20.15	US$14.75	n/a	6
May ’24	n/a	US$16.71 0%	11.2%	US$20.15	US$14.75	n/a	6
Apr ’24	n/a	US$16.71 0%	11.2%	US$20.15	US$14.75	n/a	6
Mar ’24	n/a	US$16.48 0%	11.9%	US$20.32	US$14.87	US$13.96	6
Feb ’24	n/a	US$16.48 0%	11.9%	US$20.32	US$14.87	n/a	6
Jan ’24	n/a	US$15.97 0%	12.0%	US$18.98	US$13.89	n/a	5
Dec ’23	US$10.98	US$15.97 +45.4%	12.0%	US$18.98	US$13.89	n/a	5
Nov ’23	n/a	US$15.97 0%	12.0%	US$18.98	US$13.89	n/a	5

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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YouGov Valuation