YouGov Management
Management criteria checks 3/4
YouGov's CEO is Stephan Shakespeare, appointed in Mar 2000, has a tenure of 25.83 years. total yearly compensation is £303.83K, comprised of 63.6% salary and 36.4% bonuses, including company stock and options. directly owns 1.64% of the company’s shares, worth $6.29M. The average tenure of the management team and the board of directors is 3 years and 2.9 years respectively.
Key information
Stephan Shakespeare
Chief executive officer
UK£303.8k
Total compensation
| CEO salary percentage | 63.60% |
| CEO tenure | 25.8yrs |
| CEO ownership | 1.6% |
| Management average tenure | 3yrs |
| Board average tenure | 2.9yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jul 31 2025 | UK£304k | UK£193k | UK£13m |
| Apr 30 2025 | n/a | n/a | UK£7m |
| Jan 31 2025 | n/a | n/a | UK£1m |
| Oct 31 2024 | n/a | n/a | -UK£700k |
| Jul 31 2024 | UK£110k | n/a | -UK£2m |
| Apr 30 2024 | n/a | n/a | UK£10m |
| Jan 31 2024 | n/a | n/a | UK£23m |
| Oct 31 2023 | n/a | n/a | UK£29m |
| Jul 31 2023 | UK£5m | UK£337k | UK£35m |
| Apr 30 2023 | n/a | n/a | UK£31m |
| Jan 31 2023 | n/a | n/a | UK£27m |
| Oct 31 2022 | n/a | n/a | UK£22m |
| Jul 31 2022 | UK£538k | UK£317k | UK£17m |
| Apr 30 2022 | n/a | n/a | UK£15m |
| Jan 31 2022 | n/a | n/a | UK£14m |
| Oct 31 2021 | n/a | n/a | UK£13m |
| Jul 31 2021 | UK£620k | UK£305k | UK£13m |
| Apr 30 2021 | n/a | n/a | UK£10m |
| Jan 31 2021 | n/a | n/a | UK£8m |
| Oct 31 2020 | n/a | n/a | UK£9m |
| Jul 31 2020 | UK£612k | UK£274k | UK£10m |
| Apr 30 2020 | n/a | n/a | UK£13m |
| Jan 31 2020 | n/a | n/a | UK£16m |
| Oct 31 2019 | n/a | n/a | UK£15m |
| Jul 31 2019 | UK£623k | UK£264k | UK£15m |
Compensation vs Market: Stephan's total compensation ($USD406.53K) is below average for companies of similar size in the US market ($USD2.29M).
Compensation vs Earnings: Stephan's compensation has been consistent with company performance over the past year.
CEO
Stephan Shakespeare (68 yo)
Mr. Stephan Shakespeare served as an Interim Chief Executive Officer of YouGov plc from February 4, 2025 to 2025 and serves as its Chief Executive Officer since 2025. Mr. Shakespeare is Founder of YouGov P...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 25.8yrs | UK£303.83k | 1.64% $ 6.3m | |
| CFO & Executive Director | 8.1yrs | UK£450.54k | 0.00088% $ 3.4k | |
| Chief Operating Officer | 2.4yrs | no data | no data | |
| Chief Scientist | no data | UK£388.63k | no data | |
| Head of IR & Corporate Strategy | no data | no data | no data | |
| Chief Governance & Compliance Officer and Company Secretary | 10.5yrs | no data | no data | |
| Chief Marketing Officer | 3.1yrs | no data | no data | |
| Global Head of Politics | 3.1yrs | no data | no data | |
| Head of Client Services | 2.3yrs | no data | no data | |
| Chief Platform Officer | 3yrs | no data | no data | |
| Chief Commercial Officer | 2yrs | no data | no data | |
| Chief Executive Officer - UK | 1.3yrs | no data | no data |
Experienced Management: YUGV.F's management team is considered experienced (3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 25.8yrs | UK£303.83k | 1.64% $ 6.3m | |
| CFO & Executive Director | 8.1yrs | UK£450.54k | 0.00088% $ 3.4k | |
| Independent Non-Executive Director | 7.3yrs | UK£62.00k | 0.0097% $ 37.0k | |
| Independent Non-Executive Director | less than a year | no data | no data | |
| Senior Independent Non-Executive Director | less than a year | no data | no data | |
| Interim Independent Non-Executive Chairman | 1.6yrs | UK£110.72k | 0.0091% $ 34.9k | |
| Independent Non-Executive Director | 8.1yrs | UK£58.45k | 0.0060% $ 22.8k | |
| Independent Non-Executive Director | 2.9yrs | UK£52.50k | 0.025% $ 94.8k | |
| Independent Non-Executive Director | 2.9yrs | UK£52.50k | 0.013% $ 49.8k |
Experienced Board: YUGV.F's board of directors are not considered experienced ( 2.9 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/01/18 01:32 |
| End of Day Share Price | 2025/12/23 00:00 |
| Earnings | 2025/07/31 |
| Annual Earnings | 2025/07/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
YouGov plc is covered by 19 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ciaran Donnelly | Berenberg |
| Robert Chantry | Berenberg |
| William Larwood | Berenberg |