YouGov Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OTCPK:YUGV.F Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
06 Aug 24	BuyUS$43,748	Shalini Govil-Pai	Individual	6,500	US$6.73
04 Jul 24	BuyUS$135,693	Devesh Mishra	Individual	25,000	US$5.43
28 Jun 24	BuyUS$214,766	Steve Hatch	Individual	41,247	US$5.21
27 Jun 24	BuyUS$125,717	Stephan Shakespeare	Individual	24,249	US$5.18
26 Apr 24	SellUS$49,841	Alexander McIntosh	Individual	4,496	US$11.09

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of YUGV.F?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	115,265	0.0987%
Employee Share Scheme	1,366,316	1.17%
Public Companies	1,449,578	1.24%
Individual Insiders	2,014,447	1.72%
VC/PE Firms	7,081,287	6.06%
General Public	19,695,822	16.9%
Institutions	85,087,131	72.8%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 55.21% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
7.82%	Liontrust Asset Management PLC	9,133,141	US$45.5m	4.89%	0.18%
6.06%	Octopus Investments Limited	7,081,287	US$35.3m	-1.71%	1.84%
4.65%	T. Rowe Price Group, Inc.	5,425,862	US$27.0m	-3.23%	no data
3.96%	Brown Capital Management, LLC	4,631,197	US$23.1m	-7.79%	0.33%
2.82%	HSBC Global Asset Management (UK) Limited	3,291,309	US$16.4m	-10.5%	0.01%
2.46%	Canaccord Genuity Wealth (International) Ltd.	2,876,491	US$14.3m	17.9%	0.2%
2.33%	abrdn plc	2,718,750	US$13.5m	-56.8%	0.01%
2.3%	Investec Wealth & Investment Limited	2,685,228	US$13.4m	12.1%	0.11%
2.17%	Charles Stanley & Co. Ltd, Asset Management Arm	2,532,742	US$12.6m	-2.15%	0.1%
1.94%	Jupiter Fund Management Plc	2,271,746	US$11.3m	1,720%	0.03%
1.69%	Herald Investment Management Ltd.	1,977,813	US$9.9m	0%	0.62%
1.6%	Royal London Asset Management Ltd.	1,874,000	US$9.3m	0%	0.01%
1.54%	Stephan Shakespeare	1,800,648	US$9.0m	0%	no data
1.51%	BlackRock, Inc.	1,763,696	US$8.8m	4.3%	no data
1.45%	UBS Asset Management AG	1,697,851	US$8.5m	71.2%	no data
1.35%	Brooks MacDonald Asset Management	1,577,818	US$7.9m	-5.86%	0.73%
1.21%	Evelyn Partners Investment Management LLP	1,409,712	US$7.0m	-4.33%	0.07%
1.17%	YouGov plc, Employee Benefit Trust	1,366,316	US$6.8m	-34.1%	no data
1.17%	Harding Loevner LP	1,363,271	US$6.8m	-30.8%	0.02%
1.15%	RWC Partners Limited	1,343,148	US$6.7m	126%	0.08%
1.11%	Rathbones Investment Management Limited	1,296,901	US$6.5m	1.93%	0.01%
0.98%	LOYS AG	1,147,573	US$5.7m	0%	0.94%
0.98%	SEB Investment Management AB	1,141,105	US$5.7m	57.4%	0.01%
0.93%	Quilter Cheviot Limited	1,084,411	US$5.4m	25.5%	0.04%
0.86%	Chelverton Asset Management Limited	1,000,000	US$5.0m	8.11%	0.35%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/02/20 05:18
End of Day Share Price	2025/02/14 00:00
Earnings	2024/07/31
Annual Earnings	2024/07/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

YouGov plc is covered by 14 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Robert Chantry	Berenberg
Ciaran Donnelly	Berenberg
Alan Howard	Canaccord Genuity